Benelux countries

Belgium and the Netherlands

MARKET OVERVIEW

Spendings of $20.5bn makes the Netherlands the world’s 14th most valuable source market for international tourism. The Dutch like to explore new places away from the crowds when on holiday, and their destination choice is heavily influenced by scenic natural beauty. The ‘natural features’ of a destination can entice almost half of those in the Netherlands to make a repeat visit to a destination. Two-thirds have been influenced in their choice of destination by a previous visit to the country concerned. The Dutch are heavy users of the Internet. 56% say that the Internet is among the most important source of destination information.

In Belgium, mainly the Flemish side is more interested in the Nordic countries, Baltic states and Russia. Compared to the French-speaking area, it is also wealthier. 

ECONOMY

The Dutch economy is projected to grow by 2.9% in 2022 and 1.1% in 2023. Inflation will remain high throughout 2022 averaging 9.2% due to continuing supply shortages and high energy prices, before falling back to 4.8% on average in 2023. Private consumption will continue to support growth, but will be subdued as the rising cost of living erodes households’ income. A tight labour market will help to keep unemployment low.

Belgium’s recovery from the COVID-19 pandemic has been robust thanks to extensive policy support. However, the new shock from the war in Ukraine is exacerbating inflation, and supply and labour market shortages, highlighting the importance of boosting the resilience of the Belgian economy. Medium-term fiscal sustainability challenges should be addressed by limiting early exit possibilities from the labour market, improving the efficiency of public spending, in particular through spending reviews, and boosting the coordination of fiscal policies by all levels of government to create room for public investment. 

WE RECOMMEND

• Sales visits
• Media and PR events
• Cross-marketing 
• Campaigns with local tour operators
• Travel Agent visits to the destination  

MARKETING ACTIONS IN 2023

Sales visits for promoting Sustainable Travel Products, spring 2023 and autumn 2023
Sales visits to be realized throughout the Benelux countries, visiting the key tour operators and travel agencies interested in sustainable travel.
Price: 600 € + VAT 24 % (price for one company per day). 2 sellers needed for the realization of the trip
Included: Organization of the sales visits (4 tour operators a day), escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Vakantiebeurs 11-15.1.2023 - 53 years! 

Two options to participate:

1. Prearranged sales meetings in the fair 11.1 – 13.1.2023

Duration 30 - 60 minutes / meeting, minimum of 6 meetings per day. Meetings can be organized also outside the fair.  

2. Participation at the Green North stand 11.1 – 15.1.2023. Info table and two chairs.

Place: Utrecht, the Netherlands

Prices:

Early Bird price is valid until 15.9.2022. Sales calls 950 € + VAT 24 % / company. Participation in Green North stand: 2750 € + VAT 24 %. Additional representative from the same company: 150 € + VAT 24 %.

Normal price 16.9 - 15.11.2022: Sales calls 1100 € + VAT 24 % / company. Participation in Green North stand: 2900 € + VAT 24 % / company. Additional representative from the same company: 150 € + VAT 24 %.

Price includes: Organizing the sales calls ( minimum of 6 meetings / day, maximum of 10 meetings / day ), entrance fees.

Price does not include: Travel expenses, accommodation, meals

Please note: A minimum of 1 company is required to be able to organize the sales calls and a minimum of 6 companies is required to be able to organize the stand in the fair.

Registration: by 15.12.2022

More information: office [at] toolboxtravel.fi