Spanish Outbound Market 2017 - 2018 for Baltic Sea Region

Released 4.8.2017

Shortcut to Spanish outbound travel and economy

  • Spanish outbound tourism grows 3% in 2016 (January - September)
  • Over 12 million outbound travels in 2016

  • Tourism measures 29% of online trading in Spain

  • Expenditure of the Spanish traveller abroad rises 17.5% in 2016

  • Economy growth in Spain 2.2% in 2017 by OECD

  • MICE & business travel grows 4.5% in Spain in 2016

  • Spanish domestic expenditure increases 2% in 2017

  • Number of millionaires in Spain 385,920 people in 2016 (Credit Suisse)

  • Travelling is what excites Spaniards most

E-Commerce 

•According to the latest data collected in a report published by the National Commission on Markets and Competition (CNMC) published in October 2016, electronic commerce in Spain exceeded 5,414 million euros in the first quarter of 2016, representing 21.5% more than the same period the previous year.

•In total, 88 million transactions have been registered, 30% more previously.

•The most profitable sectors of activity have been travel agencies and tour operators, with 14.3% of total turnover; air transport with 12.7% and clothing with 6.3%.

•Likewise, activity relating to the tourism sector accounts for 74.6% of purchases made abroad from Spanish ecommerce websites.

•Revenue from E-commerce in Spain increased 25.3% year-on-year to 2,176 million euros. The tourism sector accounts for the highest turnover with 34.3% followed by artistic, sport and recreational shows with 9.2%, household appliances, image and sound with 6.8%, and clothing with 5.9%.

Internet

•Internet – Spain In 2016, 81.9% of Spanish households were connected to the Internet, according to the results of a survey published by the INE on equipment and use of information technology and communication in the home.

•This report shows that the main type of Internet broadband is ADSL (almost 81.2% of households with Internet access have it).

•However, it notes the level of implementation achieved by mobile broadband connections via a handheld device of 80.1%.

•Then the cable network or fiber optic (37.5%), mobile broadband modem via USB or card (6.6%) and other fixed broadband connections such as via satellite, public WiFi or WiMax (8.1%).

Social Media

•Social Media report by the National Institute of Statistics concluded that the penetration of social network users among regular Internet users has remained stable since 2011.

•Also, 9 out of 10 have an active account in at least one of the main social networks. Among the social networks, Instagram has seen the most growth now obtaining a penetration of 41%, dislodging Twitter from second position.

•Linkedin and Pinterest remain at levels similar to 2015. Facebook maintains first place with 88% of users stating they use it. For its part, WhatsApp is still the preferred tool (31% of users say it is their favourite), above “pure” social networks (Facebook is second with 21%).

•Twitter continues to be characterised by its tendency to stagnate with a drop of nine points and a penetration of 39%. Snapchat appears for the first time with a 9% penetration.

Baltic Sea Workshop in Spain, 27.9.2017 Madrid

•Time and Place: 27th of September, 2017, Madrid.

•Welcome to the Workshop in Spain! This particular event is for companies located in Baltic States (Estonia, Latvia, and Lithuania), Nordic countries (Denmark incl. Greenland, Finland incl. Aland Islands, Iceland, Norway incl. Svalbard and Sweden) and Russia (especially Western part of Russia incl. St.Petersburg and Leningrad Oblast).

More information please contact office [at] toolboxtravel.fi

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Kalaonnentie 9 B 63
FIN-02230 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
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