GET MORE OUT OF THE MATKA WORKSHOP DAY 2024 EVENT – TAKE A PRE OR POST TOUR!

Matka Workshop Day 2024 pre- and post-tour programs are usually implemented as part of the workshop event itself. ToolBox Consulting Oy produces tours on behalf of Messukeskus and Matkamessu. The goal is to offer around ten attractive and high-quality tours/visits in Finland and nearby markets, the duration of which is from half a day to 3/4 days (2/3 nights). We are looking for suitable tourist destinations and services to present to foreign tour operators and representatives of travel agencies and the media. About 200 – 250 buyers are expected for the workshop event. Pre- and post-tours are especially suitable for tourism areas, cooperation between several tourism areas or larger tourism companies that have offerings for different nationalities and customer groups. Matka Workshop Day is 17 January 2024 (and the Matka2024 trade fair 18 January – 21 January 2024).

PRE AND POST TOUR PROGRAMS OF TOUR ORGANIZERS AND TRAVEL AGENCY REPRESENTATIVES

Tour participants

Minimum number 4-7 people/group, maximum 10-15 participants
The whole group from at least 3 or more different countries
The starting and ending locations of the programs

Departure port or airport in Finland, Helsinki railway station (incl. transport from accommodation places), Messukeskus (bus or taxi transports), accommodation places in the Capital Region (bus or taxi transports).

Themes and customer segments

Tourist destinations and companies can launch their new products or present their existing services using different themes and customer segments. These include, for example, a presentation of a certain summer or winter activity, a well-being theme, families with children, a presentation of a famous person or event, luxury travel, culture and events, etc. Participating companies and destinations can be part of a larger tour. In addition to target and company presentations, we are looking for ready-made product packages for sale.

Responsibilities of the organizer (tourism destination/company)

The organizer’s task is to plan a “fully hosted” program that fits the schedule, in which he is responsible for the group’s transportation, accommodation, food, program implementation and all incurred costs.

The choice of the organizer (tourism destination/company) is affected

time of registration (first-come, first-served)
the completion of the program and the attractiveness of the program as a whole
the programs must be ready in September-October 2023 at the latest foreign buyers are interested in the program

NOTE!

The organizing Tourism area and/or company must be a main or sub-exhibitor OR otherwise sponsor/perform at the Matka2024 fair AND as a vendor at the MATKA Workshop Day 2024 event.

Excursions can be organized under the following conditions:

The organizer in charge of the excursion must be the main exhibitor at the Matka 2024 trade fair and also participate in the Matka Workshop Day.
Other destinations included in the program must be main or sub-exhibitors at the Matka 2024 fair.
If the project produces the practical arrangements for the excursion, either the project and/or the regional marketing organization must be represented at the Travel Fair and Matka Workshop Day.
All tours organized before Matka Workshop Day start from Helsinki or Helsinki Airport and end on Tuesday at the buyers’ accommodation hotels in Helsinki.
Post tours can start on Thursday evening after Matka’s professional day at the earliest.
Pre and post tours of the travel fair for registered buyers are organized by ToolBox Consulting Oy.

Please contact Mr. Mikael Hasegawa to get more information related to costs and other tasks for this project. His email is mikael.hasegawa [at] toolboxtravel.fi