Development

Product Development

Tourism services, products and attractions

ToolBox Consulting provides a process to improve or create company’s services and products

• Brainstorm Process (situation in the market, market surveys, demand surveys, capacities)
• Product Development (target group, guiding, infrastructure)
• Service Design and Quality Control
• Pricing

Accessibility

The main focus is on the development of air connections. We cooperate with Finland Consulting Group Oy. Consulting and development work includes the strategic development
of airports and their functional renewal. It also includes target market analysis and mapping of suitable airlines. Opportunity to participate in airline meetings twice a year with ToolBox
Consulting.

Destination Brand

Brand is an impression or image in customers mind about product or service. Brand itself is a promise of something. It has been created and developed in the mind of the
consumer. The Brand combines three important elements: identity, image and communication.

ToolBox has a Destination Brand Model, where the approach is so called Brand Value Model. We have divided it in three different sections; Product, Emotional and Social
Values. The first one is more based on tangible issues and the last ones more on intangible measures. There is also an additional approach which is current competition situation. The research in this field means collecting different attributes for Product, Emotional and Social Brand Values.

The Brand Distribution and Communication are challenges, which should be planned carefully for all stakeholders. Brand Process and Distribution takes quite a lot of time.
We are talking more decades than years. Endurance of the communication is essential.

Our process includes gathering brand attributes, consulting stakeholders, and several different workshops dealing with brand-related elements. In addition, we collect informationon local residents’ and foreign stakeholders’ views on the destination and its services. We aim for differentiating factors of the tourist destination.

Finally, we put together a brand manual and the measures for the coming years, as well as the organization that maintains the development and financing of the brand.

Market and Image Analysis

This process has been directed to different target market areas. The process improves analysis of tourism resort or company where and how much to invest. This model
gives you information of capacities, bottle necks there and accessibility. We call this “Tourism Rubik Cubic”. This includes Push and Pull Factors, Statistic Information, Market Description and Foreign Travel Trade Interviews.

Statistically, we look at the current state of the tourist destination, after which we compile the tourism push and pull factors related to the destination. These reports emphasize the
importance of economic factors. Another important thing is the accessibility of the tourist destination. We interview representatives of tourism distribution channels and finally give our action proposals using the marketing quadrilateral (see picture).

Service Design

ToolBox Consulting is able to find solutions through research data on how to improve customer service of the company:

• Mystery Shopping is a survey where we will analyze the customer service process without acknowledging employees of the check-up
• Customer Service Surveys
• Customer Service Process as a blueprint and suggestions of future improvements
• Selecting Distribution Channels

We are able to give you more detailed offer of these modules.

Product Development

Tourism services, products and attractions

ToolBox Consulting provides a process to improve or create company’s travel services and products:
• Brainstorm process (situation in the market, market surveys, demand surveys, capacities)
• Product development (target group, guiding, infrastructure)
• Service design and Quality Control
• Pricing Methods

ToolBox Consulting offers several research and survey possibilities for tourism industry:

• Product Development (testing, product quality, pricing)
• Customer Satisfactory Survey (quality control)
• Destination Brand Survey (delivery of communication, stakeholders activity, competence of the brand)
• Target Market Surveys and Analysis over 30 countries
• Distribution Channel Surveys
• Push and Pull Studies of tourist destination, company or product
• Input / Output Survey, which target market area to choose financially?
• Demand Survey for different tourism themes

Digital Marketing Services

Online Advertising

• Expedia, Tripadvisor, Google
• Social Media Advertising: Tiktok, Meta (Facebook, Instagram), LinkedIn
• Training, consulting, and campaign building

Example price for consulting
Basics of Meta advertising and using Meta Suite 2h
Building Expedia advertising 8h

Benefits:
Outsourcing gives a possibility to concentrate on your own key area of expertise
Advertising brings extra visibility and you can get your message to more people
You can get benefits with even small investment

Content

• Social media (incl. LinkedIn) – building a content calendar, producing texts, choosing pictures, advertising
• Blogs, interviews, articles
• Newsletters – content writing, pictures, headlines
• Training, consulting, and content production

Example price:
Search engine optimized blog post (8h)
Building a content calendar (search engine optimized 16h)

Benefits:
Compelling content and systematic work brings results and visibility on search engines

Websites

• Page building and content writing, choosing pictures
• Website analysis (usability, search engine rankings and competitor analysis)
• Search engine discoverability (technical and content SEO)
• Personalization
• Conversion optimization (contacts, bookings, browseability, customer journeys)
• Lead generation
• Training, consulting, and production

Example price:
Website analysis starting at 8h
Blog post and page publication 14h

Newsletters and Marketing Automation

• Marketing automation systems: selection, integration with CRM system, template creation, annual calendar creation, training, content creation
• Marketing automation chains and integration with CRM system
• Analytics and lead generation
• Training, consulting, and production

Example price for implementing a newsletter (25h)

Benefits:
Having a newsletter and marketing automation tool brings more leads
Committed existing customers and retention

Webinars

• Technical support: organisation, presentation materials, guidance, moderation, recording
• Webinar pre-marketing: Social media, Google, newsletter
• Webinar post-marketing: contact information, newsletters, YouTube
• Example price for organising a webinar (customer produces the content and has the platform (16h)

Benefits:
You don’t need to restrict your webinar topics to resources
You can concentrate on your topics, not practical matters

Analytics

• Building Google Analytics for website traffic
• Analytics reporting (Google Search Console)

Example price:
Building Google Analytics 16h
Reporting 2h / month

Benefits:
Having analytics about your webpage gives you valuable information about your potential customers and how different marketing efforts bring results

Image: ToolBox Consulting