Australian outbound travel market to Finland is very vivid and solid!

Released 22.3.2016

AUSTRALIANS IN FINLAND 2015
Australian overnighs stays have been between 50 000 - 60 000 annually over a decade. There has been two destinations favourites in Finland for Australians: Helsinki and Lapland. The average length of stay is around 2 nights. The main season is summer but also winter is quite strong among Australians. Here enclosed we have more specific statistics about Australian outbound market in Finland. Australia is the only market where Finland doesn't have direct access by air carriers - due to distance. But it is as strong as any other European medium sized market and the length of stay is longer than average foreign overnight stays in Finland - especially in Lapland.  

Annual bednights, arrivals and lenght of stay from Australia 2015

 

2015

Australia

 

WHOLE COUNTRY

 

Bednights, volume

57 640

Changes in bednights, volume, comparing to 2014

1 111

Change in bednights, %

2,0

Arrivals, volume

27 243

Change in arrivals, volume, comparing to 2014

284

Change in arrivals, %

1,1

Length of stay, overnight average

2,1

GREATER HELSINKI AREA

 

Bednights, volume

34 495

Changes in bednights, volume, comparing to 2014

-1 486

Change in bednights, %

-4,1

Arrivals, volume

16 922

Change in arrivals, volume, comparing to 2014

-807

Change in arrivals, %

-4,6

Length of stay, overnight average

2,0

FINNISH COASTLINE AND ARCHIPELAGO

 

Bednights, volume

5 297

Changes in bednights, volume, comparing to 2014

435

Change in bednights, %

8,9

Arrivals, volume

2 371

Change in arrivals, volume, comparing to 2014

162

Change in arrivals, %

7,3

Length of stay, overnight average

2,2

LAKE DISTRICT

 

Bednights, volume

5 021

Changes in bednights, volume, comparing to 2014

405

Change in bednights, %

8,8

Arrivals, volume

2 042

Change in arrivals, volume, comparing to 2014

42

Change in arrivals, %

2,1

Length of stay, overnight average

2,5

LAPLAND

 

Bednights, volume

12 827

Changes in bednights, volume, comparing to 2014

1 757

Change in bednights, %

15,9

Arrivals, volume

5 908

Change in arrivals, volume, comparing to 2014

887

Change in arrivals, %

17,7

Length of stay, overnight average

2,2

 

MARKET OVERVIEW

As long-haul travellers Australians tend to travel in Europe for long time. It is not unusual they are travelling in Europe for one month or even longer. The average length of stay in Nordic countries is 12 days. The average length of stay for foreign trip is 21 days. The reason for this is long distance from Australia almost to everywhere and four-week holiday season. The market leader in Nordic countries is Sweden, and Finland is the second. Around 6 million Australians are travelling abroad annually. 20 % of those are choosing European destination where UK, Italy and France are the most popular ones. The population of Australia is over 22 million. Global rank for international tourism expenditure is 8.

There are several options flying from Australia to Nordic countries. The most popular stop-over airports are Hong Kong, Singapore and Bangkok. Also airports in Japan and South Korea are functioning very well for those Australians heading to Nordic countries.  The Middle Eastern airline connections to Nordic countries have been increasing volumes of Australians in Denmark, Norway and Sweden. 

 
ECONOMY

Unemployment is rather low in Australia. It is one of the lowest among OECD countries. The economy seems to grow as well due to mining industry promising results. Structural changes are significant in local economy. The past economical crisis made Australian coutious in consumption and in investments. The interest rate is also quite high in the country. Inflation is low (2 %).   

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
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