Chinese Tourist Welcome Awards 2016

Released 2.3.2016

Invitation: Chinese Tourist Welcome Award 2016

China is the biggest international tourism source market and best practice solutions on how to attract Chinese visitors are sought after around the world. The ‘‘CTW Chinese Tourist Welcome Award’’, organised already for the twelfth time by COTRI China Outbound Tourism Research Institute, celebrates such model examples.

COTRI invites all tourism organisations, destination marketing companies, tourism service providers and private companies globally from the leisure, tourism and hospitality sector as well as transportation and retail companies to apply with their products, services or projects for the "CTW Chinese Tourist Welcome Award 2016".

COTRI is asking all CCPs to nominate appropriate companies or organisations for the CTW Award. Please send us the information before March 10th, so we can contact the candidates if they are exhibiting at ITB.

The CTW Award will be bestowed in five categories:
- Product Innovation
- Internet/Media
- Service Quality
- Marketing
- Overall Performance

For each category Gold, Silver and Bronze CTW Award is presented. An international jury including Chinese and Non-Chinese tourism experts will evaluate the applications and select the winners.

With 135 million border-crossing from mainland China estimated by CNTA for 2015, the Chinese outbound tourism market is not only consolidated as the No.1 international source market, but also shows a rapid increase in self-organised travellers and offers great opportunities for niche product and lesser-known destinations worldwide.
COTRI Chinese Outbound Tourism Research Institute has continuously emphasised the importance of the Chinese market. Today all National Tourism Organisations, Destination Marketing organisations, tourism services providers and private companies agree that it is necessary to prepare themselves to offer quality services to Chinese customers.

Here is enclosed informal Application for the Award Board. If you want official one, please contact ToolBox -travel marketing & consulting: kari.halonen(at)toolboxtravel.fi 

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