Chinese Tourist Welcome Course in 2016

Released 28.1.2016

ToolBox-travel marketing & consulting is providing a special training course for those who are interested in Chinese outbound tourism. The course is made by COTRI, Germany and China based research institute. 

COTRI China Outbound Tourism Research Institute

Is the world’s leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.


Chinese Tourist Welcome course
The course is structured in 7 modules (90 min. per lesson), and addresses the following topics:
•Day 1  
        Background, Introductions and Discussion of the programme.

        Module 1   Chinese tourists background  information

        Module 2  Chinese cultural backpack 

        Module 3  Chinese tourists’ motivation and behaviour

        Module 4  Product adaptation and  marketing 


•Day 2   
        Introduction to Day 2.

        Module 5  Chinese language and customs

        Module 6  Service and Ambience

        Module 7  Product Development and Marketing Plan


        Feedback Day 2  Award of Certificates and Conclusion 

General structure of Modules 1 – 7:

–30 min. of PowerPoint lecture and presentation
–15 min. of questions and answers about lecture content
–30 min. of group activity
–15 min of discussion of group activities, localisation, transfer to situation of participants
An examination is placed at the end of the training to confirm the learning outcomes. All successful participants receive a personal certificate as Certified Chinese Tourists Welcoming Quality Host


CTW Quality Hosts are listed on the relevant Chinese COTRI websites and have the right to facilitate the CTW Quality Label application of their company/organization.


The Certification is valid for two years and can be renewed with a branch-specific CTW Advanced.

The course is costing 350 euros + VAT. W can provide the course for group min. 4 - max. 16 persons.

The course can be tailor-made for one company or destination only.


For more information please contact Mr. Kari Halonen, kari.halonen(at)


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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


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FIN-02320 Espoo Finland
Tel. +358 50 375 1328
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