Chinese Tourist Welcome Course in 2016
ToolBox-travel marketing & consulting is providing a special training course for those who are interested in Chinese outbound tourism. The course is made by COTRI, Germany and China based research institute.
COTRI China Outbound Tourism Research Institute
Module 1 Chinese tourists background information
Module 2 Chinese cultural backpack
Module 3 Chinese tourists’ motivation and behaviour
Module 4 Product adaptation and marketing
Module 5 Chinese language and customs
Module 6 Service and Ambience
Module 7 Product Development and Marketing Plan
Feedback Day 2 Award of Certificates and Conclusion
General structure of Modules 1 – 7:
The Certification is valid for two years and can be renewed with a branch-specific CTW Advanced.
The course is costing 350 euros + VAT. W can provide the course for group min. 4 - max. 16 persons.
The course can be tailor-made for one company or destination only.
For more information please contact Mr. Kari Halonen, kari.halonen(at)toolboxtravel.fi
ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.
ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
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