Business Idea

ToolBox Consulting Ltd. is specialized in the service sector and especially in assisting the tourism industry with all types of operations.

ToolBox offers and conducts:

  • education and training programmes
  • product development
  • research and survey projects 
  • improvement of marketing efforts (marketing activities, marketing events)
  • marketing channels development of design products and services

Our emphasis is on an international approach in every aspect of our operations. We have marketing knowledge from more than 20 countries.  

Social Equity

ToolBox Consulting Ltd. wants to be the primary choice when it comes to quality and environmental awareness. The company has a visible role in society and provides improved ways of operating in the tourism industry and particularly when it comes to leisure tourism. 

ToolBox operates in cooperation with WWF Finland and the Living Baltic Action Group.

All travel services provided by ToolBox have been certified in accordance with the list of Sustainable Tourism. There is more emphasis on environmental issues, but also the company ownership and status in the local society will be evaluated.

ToolBox provides annual environmental action reports.

Credentials of Consult Kari Halonen

ToolBox Consulting Ltd. 2019 – continues

Kari Halonen is the owner and CEO of the company. Tourism development, marketing activities in over 20 countries. Player in and knowledge of many sectors of tourism. Extensive network locally and globally.

ToolBox -travel marketing & consulting 2000–2019

Kari Halonen is the owner and CEO of the company. Tourism development, marketing activities in over 20 countries. Player in and knowledge of many sectors of tourism. Extensive network locally and globally.

The City of Helsinki 2002–2012
Marketing Director, responsible for domesting and international marketing and tourism development. Member of the Board. In charge of online tour operator campaigns. Brand Manager of the Helsinki tourism brand.

Posintra Oy, Development company in Eastern Uusimaa (Finland), 1999–2002
Tourism Development Manager, coordination of the tourism development in 10 different municipalities in the region. Also a member of the Tourism Board of  the Eastern Uusimaa Region, in charge of European Union tourism projects in the region.

Kalajoki Tourism Institute (Finland), 1997–1999
Tourism Development Manager, responsble for the tourism development in 16 municipalities, tourism eduscation (2nd degree), tourism research and tourism strategy operations. 

OK-Matkat (OK-Tours, Finland), 1995–1997
Product Manager, OK-Matkat production and quality control (travel packages, ground handling agreements, quality control, guide recruiting, MARS system operations and development, Board member). 

Travel Services Inc./ Mango Express Inc. (USA), 1989–1995
Owner, CEO, part-owner of two companies (travel agency and charter bus company), responsible for marketing, sales product development, guide recruiting.

Oy Aurinkomatkat 1984–1993
Guide, Destination Supervisor, Hotel Reservation Manager; France, Israel, Italy, Morocco, Portugal, Tunisia and the United States of America

Finland Brand Group, 2009–2011
Researcher, assignment for the Finnish Brand Group, study of 30 destination branding processes of cities (Asia, Europe and North America), organized by Haaga-Helia Polytechnics. 

Porvoo Guide, 2001–2003
Official guide of Porvoo city (Finland)

Haaga-Helia Porvoo-Borgå 2001–2002
Teacher, quality training for service companies, implemented for polytechnic students during two academic years

Palvelua Sydämellä ("Training with Heart"), 2000

Welcome Host 1998 – continues
Training Supervisor

Nokia Oyj 1997 
Event Organizer, Geneva, Switzerland

Tourism development and research:

  • Southern Häme Technical Visit Development, 2021 - continues
  • Datahub Operations of VisitFinland 2021 - continues
  • Market Analysis Research, Lapponia Tours, 2021
  • Inclusive Tourism Research and Guidebook of VisitFinland, 2021
  • Strategical Destination Development Project of 11 companies or destinations in Finland, University of Applied Sciences Haaga-Helia, Finland, 2020 - 2021
  • EBRD project in Tunisia, developing tourism mainly in the capital area of Tunis and also in Port El Kantoui – Sousse and Hammamet area 2017 – 2019
  • Rural tourism development, Survey about Rural Tourism definitions in Finland, 2018
  • Marketing Project in Japan for Tavastia Region Tourism Project, 2018
  • Board Member of Rural Tourism Project in Finland 2017–2018
  • Salo Region Product Development Project, Haaga-Helia University of Applied Sciences, 2017
  • Chinese Outbound Tourism in Finland, Baltic States, Nordic countries and in Russia, with COTRI since 2014–2017
  • LUMO Region (Western Uusimaa Region Finland), Product Development Project, Haaga-Helia University of Applied Sciences, 2016
  • Destination Brand Process and Marketing Strategy and Plan for Visit South Coast Finland, with Blueberry Consulting, 2014
  • Luxury product market research, with Haaga-Perho Society, 2015
  • Rural Tourism in Finnish villages, ABC Guide Book, 2014
  • Mobile service research about Outdoors Finland South and Central European mobile services, 2014
  • Tourism income and labour study for South-East Finland, with Innolink Research, 2013
  • Mobile services in tourism sector, study 2012
  • Matka2013 – development of trade trade days 2012
  • Outdoors Finland South, eMarketing Strategy 2011–2013
  • Mikkeli Region; product development and marketing 2012–2013
  • eMarketing Strategy for Helsinki City Tourist & Convention Bureau 2009–2010
  • Member of tourism destination branding process group 2007
  • Quality Management, lecturer 2001–2002 (University of Applied Science Haaga-Helia Porvoo Campus)
  • Development of International Marketing in Southern Finland, 2003–2012
  • Helsinki Destination Brand of Tourism, 2004–2012
  • Helsinki Tourism Strategy 2002, updated versions 2003–2011
  • "FLOW" Model for Easter Uusimaa Region to develop and cooperate between tourism authorities and private sector, 2005
  • Establishment of Helsinki Travel Ltd. (Helsingin Matkailu Oy), 2004
  • Cooperation with Educational Tourism Institutions in Southern Finland area, 1998 – continues
  • Tourism Strategy Processes I and II in Eastern Uusimaa Region, 2000–2002
  • Tourism Economic and Labour Study of Eastern Uusimaa Region, 2000–2002
  • Networking Motors Project", development project for all industries in Porvoo Region, 2000–2002
  • FinWest –marketing and promotional project, Board Member, 1997–1999

Event Organizer:

  • Eurovision Song Contest in Helsinki, programmes for Eurovision fans in Lasipalatsi, 2007 
  • MeetFinland, MeetFinland, the biggest travel trade show and workshop for incoming Finland2007 - 2011
  • Best of Helsinki Awards, quality award for travel services2006 – 2011
  • Group Sales Event of Finland, tourism travel trade show for Finnish suppliers and buyers, 2002 (Porvoo) and 2008 (Helsinki)


  • Special Award for 3D Promotional Movie of the Destination, Tourism Film Awards ITB 2008
  • Product Development Award 2009 China Tourism Award (Special Interest Programmes)
  • Recognition of the Best Brand Project by Infor Oy 2006
  • Best Scandinavian Tourism Destination, launching of two campaigns (Nordic Oddity and Hot Winter Helsinki Team), ITB Fair 2004 


  • AFTA Finland, member since 2016
  • GBTA, member since 2017
  • JATA, Japan Association Travel Agency, member since 2019
  • Skål International, the biggest tourism organization in the world, member since 2010 - continues
    • Helsinki Club Board member since 2010 - continues
    • Skål International Norden President May 2015 - May 2017
    • Helsinki Club President 2011 - 2014 and Vice President 2015 - continues
    • Finland Commission President 2012 - 2014
  • Tourism Network of Finnish Universities, Board Member since 2011 - 2017
  • Tourism Researchers of Finland Association, member since 2012

We have four social networks in "ToolBox Consulting Ltd.", "Kari Halonen, ToolBox Consulting Ltd.",  "Helsinki tourism marketing & development" and "Skål International Helsinki Club". Two social media sites in Facebook: "ToolBox-travel marketing" and "Kari Halonen, ToolBox Consulting Ltd" and in Twitter: "HelsinkiFunClub" and "ToolBox Consulting Ltd."

Travel Article

Matka Workshop Day 2023 Pre and Post Tours for Buyers

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
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