European tourism in long run

Released 3.2.2016

"In 2014, Europe received 580 million arrivals, an increase of 28% on 2005, representing an absolute growth of 127 million over the period. In a global context, arrivals into Europe increased at a slower rate than the worldwide 40%, reflecting the rapid growth trajectory in arrivals to the emerging markets, which grew by 50%." This is how joint study by ETOA (European Tour Operator Association) and ECM (European Cities Marketing) starts. It is nice to look little bit in history how different countries have been managing in past years. Beeing retrospective here it is great to watch countries in Baltic Sea region and their different strategies, push and pull motives and marketing results.

"While a large proportion of visitor growth to Europe has been in the direction of the major country destinations, the last decade has seen the rapid growth of several smaller emergent tourism economies around the Balkans, Baltic States and central Europe. It reflects both the commitment being made by national governments to tourism as a generator of economic wealth and jobs, as well as the investment in developing tourism infrastructure."

"Iceland has enjoyed the most rapid growth in Europe, and in the space of ten years has increased its visitor count from a third of a million to almost one million.

Bosnia & Herzegovina’s arrivals have risen by 147% in ten years, and is part of an axis of Balkan destinations that have been establishing this part of Europe on the tourism map. While dominated by Croatia’a 11.6 million arrivals, the secondary destinations of FYR Macedonia, Slovenia, Serbia and Montenegro have all grown very rapidly. 

In northern Europe the standout growth countries have been Latvia (1.8 million arrivals in 2014) and Estonia (2.9 million in 2014). Both have benefited considerably from the rapid development of air connections, driven by the low cost carriers, which has helped their appeal to extend across Europe. Bulgaria has fast tracked its development as an all-year tourist destination, and has made a large contribution to the growth of Central Europe. It now attracts about 7.3 million visits a year, having grown by just over 50% since 2005, generating an additional 2.5 million arrivals on its 2005 figure."

Trends in arrivals to Europe by origin market, 2003-2013

"In the period from 2003 and 2013, arrivals to Europe increased by 41%. With four out of every five arrivals originating within Europe (i.e. intra-European), demand trends from the major origin markets of Germany, UK, France, Italy, USA. "

I calculated the Finnish figures from 2003 - 2013. In 2003 we had from foreign countries 8 698 981 and in 2013 totally 10 840 428

 

Brazil

399.2%

 

Poland

76.9%

 

Italy

19.4%

China

285.6%

 

Switzerland

65.1%

 

Japan

10.2%

Turkey

212.4%

 

Sweden

47.9%

 

Austria

8.0%

Russia

202.4%

 

USA

42.5%

 

Germany

5.2%

India

137.3%

 

TOTAL EUROPE

41.0%

 

UK

2.0%

Norway

121.6%

 

Denmark

38.1%

 

Netherlands

-9.2%

Spain

78.7%

 

Belgium

31.0%

 

 

 

Canada

77.0%

 

France

29.8%

 

 

 

 

Source: ETC Portfolio Analysis 2014

 

 

 

 

 

 

 

Top        10      European      destinations      in       2013       for       Indian       arrivals - Finland is 10th!

"The Top 10 rankings of European destinations for Indian holiday-makers are dominated by the UK, with 375,000 arrivals in 2013. The UK’s popularity owes much to the strong historical and colonial links between the two countries, as well as a large multi-generational Indian population, which underpins demand for VFR travel in particular. 

Switzerland is the second most popular option for Indians, many of 213,000 arrivals drawn by the portrayal of Switzerland in Bollywood blockbuster movies. Neighbouring Italy and Germany also attract large numbers of Indian arrivals, and all three destinations having grown strongly in recent years. "

The top ten is completed by Russia, Turkey, Sweden, Belgium, Czech Republic and Finland (10th) welcoming less than 100 thousand Indian tourist arrivals in 2013.

In Chinese or Japanese market Finland is not in top 10 category in arrivals. But nor are the other Nordic countries either.
Sources: Destination Europe Summit 2015, Rudolph.fi by VisitFinland

 

 

 

 

 

 

 

 

 

 

 

 

 

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