The BRIC countries will have four of the five fastest-growing online travel sales markets during the 2011 to 2016 period, according to an eMarketer report ‘BRIC Travel Markets in Transition: Trends Influence Overall Ecommerce'. India's five-year compound annual growth rate of 30.6% will put it at the top the group. 

Online travel sales in BRIC, 2010-2016 (billions):
- 2010: $26.48 billion
- 2011: $40.00 billion
- 2012: $52.91 billion
- 2013: $65.11 billion
- 2014: $75.78 billion
- 2015: $84.96 billion
- 2016: $93.65 billion  

Online travel sales Compound Annual Growth Rate (CAGR) in selected countries, 2011-2016:
- India: 30.6%
- South Korea: 19.8%
- Brazil: 18.2%
- China: 14.1%
- Russia: 9.8%
- Australia: 7.4%
- US: 7.2%

Online travel sales in these countries anchor an overall shift from offline to online purchasing among consumers in their respective markets. Brazil, Russia, India and China have distinct differences in volume of online travel sales and by marked variations in consumer behaviour.

Among the pronounced trends differentiating the countries:
- In Brazil, there is a narrow choice of travel products, which has limited consumers to primarily domestic travel.
- Russia has by far the lowest online travel sales of the emerging countries, despite high GDP. But consumers there are avid internet travel researchers.
- In India, consumers have been slow to adopt ecommerce generally, but travel is the exception. Online travel purchasing makes up more than three-quarters of overall ecommerce sales in India.
- The number of online travel bookers in China is low in comparison to the number of overall ecommerce buyers. But at $48 billion, according to eMarketer estimates, consumers in China will spend more on online travel in 2016 than the rest of BRIC combined.

While it's clear that the BRIC countries share key characteristics as emerging markets, each has disparate digital and demographic trends affecting increases in online travel purchasing. (eMarketer, September 2012