LGBTQI Campaign 2016
FACTS AND DESCRIPTION
For gay men and women, the average household income is 81 500 USD per year. 40 % of gay men reported household incomes in excess of USD 100 000 per year. 36 % of lesbians reported household incomes in excess of USD 100 000 per year. Gay men and lesbians with household incomes of USD 250 000+ travel more, spend more and cruise more than other gays and lesbians and indicate they prefer places that are restful, luxury oriented, and either mostly LGBT or exclusively gay.
Over 55 % of gay men and 65 % of lesbians are partnered or live with a significant other. LGBT business travel decisions were influenced by their preferences and loyalties as an LGBT consumer. Gays and lesbians are primarily booking their travel directly via airline and hotel websites (56%) or through online travel agencies. Direct booking is significantly more important than web-based travel services and so travel suppliers having an LGBT “microsite” with dedicated content is a positive motivator for LGBT consumers. There are specialized LGBT tour operators and travel agencies especially in Europe and North America.
EUROGAMES 2016 HELSINKI
Eurogames 2016 Helsinki offers different possibilities for promotion of products and services for the LGBT market. Tour operator, media and bloggers visit in Helsinki.
Price: €1 500 per supplier.
Included: Stand/table at “Kansalaistori” Square with possibility to promote products and services. Appointments with international journalists and tour operators.
Not included: Stand decorations, travel costs, meals.
Timing: 29 June - 2 July 2016.
LGBT MARKETING WORKSHOP
A thorough, 2-hours workshop organized by the leading specialist in GLBT traveler market during the EuroGames Helsinki. An overview of the GLBT market, practical information and discussion & analysis of strategies. Suitable for everyone working in the travel business.
Price: €3 000 + VAT 24% (max 25 participants).
Included: Venue services
Not included: Travel costs, meals.
Timing: 29 June-2 July 2016.
LESBIAN AND GAY CITY FESTIVAL
Participation at the Baltic Sea Stand in the Lesbian and Gay City Festival in Berlin, the biggest street festival in Europe for Lesbians and Gays.
Price: €1 400/stand.
Timing: 18-19 June 2016.
GLBT MARKETING SEMINAR FOR TRAVEL TRADE
Marketing package for the hospitality industry organized by the leading specialist in GLBT traveler market. The package provides credibility, marketing channels, networking possibilities as well as global visibility directly to consumers world-wide. Suitable for managers and front-staff.
Price: €350 + VAT 24% /participant (max. 20
Duration: 1 hour.
Timing: Throughout the year event in Baltic Sea area.
SKÅL INTERNATIONAL HELSINKI – LGBT SEMINAR
More information: www.skalfinland.com/Helsinki
ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.
ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
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