There is less risk in operating with groups than providing services for individual travellers. Company employees don't have to be in "alert" waiting for possible individual customers and with the group travel there is always clear timetable when the group arrives and leaves. Definitely there are some risks in group travel too. Mainly they need bigger capacities, possible deposits and other pre-arrangements which need funding. Also if something goes wrong compensations in reclamations. 

Traditional ways of doing business are sometimes more emphasized in international group sales marketing. Fairs for professionals, workshops, sales visits among tour operators and travel agents, educational and familiarization trips are important. Pricing issues are essential in strategical thinking.

Group sales are seen in three different themes or combinations:

  • individual groups
  • group series
  • incentive groups

There are also cycles in group sales and marketing. Especially in group series. The accessibility and transport are important factors. Many times in incentive travel every sale is unique and rarely happens second time for the same customer. Sustainability, corporate social responsibility and quality management tools are the selling points the supplier or DMC should promote.

Ask for quotations for marketing and promotion in each target market areas. We are willing to give more detailed information about our campaigns and other actions during marketing cycle.

Contact Information

Kari Halonen, Owner and General Manager:
Regional tourism development, Project management, international marketing events and campaigns

E-mail: kari.halonen [at]

ToolBox Consulting Ltd.

Mailing and invoicing address:
Maininkitie 2 C 22, FIN-02320 Espoo Finland

Telephone: +358 50 375 1328

E-mail addresses: first name. last name(at)

Facebook: ToolBox-travel ToolBox-travel marketing & consulting, Helsinki Tourism marketing & development

Twitter: HelsinkiFunClub

VAT number: FI-1625713-4

Image: Visit Helsinki material bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
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