Market Areas Globally

Baltic States
Benelux countries
British Islands
Central Europe
East Asia
Eastern Europe
Middle East
North America
Southern Asia
Southern Europe


Summer Fun Finland Workshop 2019


Our investments in marketing is divided in four different divisions. Additionally there is destination and company branding included (Image Marketing), tour operators and travel agents visits and media PR. We have experience to operate in over 20 different target market areas in the world with over 30 consecutive years.


It is extremely important to focus in accessibility issues in the destination. Routes, flight, ship and train connections combine essential challenge which can make other marketing operations either easier or more difficult. We are experienced planning doing routes and signing those. We have been cooperating with train and ferry companies producing packages and doing joint marketing efforts.

Working with airline companies, ToolBox is having experiences attending at ROUTES events organized annually, every year globally and once a year also targeting only to European market. The most valuable cooperational company has been for us Finavia from Finland.


Direct consumer marketing

We have done mainly consumer marketing in Finland and in nearby countries such as Estonia, Russia and Sweden. Cross-marketing events and campaigns have been done also in other countries such as Germany, Italy, Japan and United Kingdom. The most important thing has been to assured of easy access to sales in all campaigns and to find local partners to do work with.  


Traditional tour operators and travel agencies

Traditional distribution channels have been facing turbulences in recent years. Several tour operators have been sold to bigger wholesalers or those have emerged with similar kind of companies by getting bigger nationwide or even coverning several countries. Some has been facing banktrupcy. Some have found their survival strategy in specialization more niche groups. Travel agencies haven't got any easier either. Those have faces commission cuts whic has been creating financial problems for them.

Finland has been in this turmoil also but the DMC and DMO sector have found also a solution in public-private partnerships. Finnish outbound tour operators are emerged together and all of them are having eSales. We have been keeping contacts with the Finnish DMCs and DMOs and at the same time communicating with foreign buyers. Sales visits, events, FAM trips, campaigns are typical ways of doing marketing in this field. 


eMarketing and on-line tour operators

There are new tour operators which are operating only in online. Same time several of those are not only national in their marketing actions but having customers globally. The national ones are many times smaller but still having important role where they are operating but the ones which are global expanding rapidly. ToolBox is having experiences with these operators and we are able to help you in campaigning and choosing right distribution channels. 


TripAdvisor campaign

TripAdvisor and ToolBox Consulting Ltd. is having agreement for promoting this most important tourism portal for local companies and destinations. 

We recommend TripAdvisor should be one of the basic tourism promotion infrastructural tool to keep up communication especially with the customers. We recommend also the English language is enough to create awareness globally. The next important languages are Spanish and Japanese. TripAdvisor is also in Chinese but having different marketing name (Bao Bao).

Price: starting price 5 000 euros + VAT 24 %, a good annual presence one will get with investments of 15 000 - 20 000 euros + VAT as an annual activity. If you need training for understanding the mechanism of TripAdvisor we are able to provide seminar or traning courses around eMarketing including

See example of TripAdvisor landing page here; Case Stockholm:

More information: kari.halonento(at)



ToolBox –travel marketing & consulting is member and campaign partner of  European Tour Operator Association (ETOA).  We promote and organize possibilities to join in ETOA activities. For example City-Fair, GEM, HEM and other events are part of this cooperation. ToolBox is mainly operating in Baltic states, Nordic countries (Scandinavia) and Russia.

We are looking for proper destination to host this event in Northern Europe. There is also another option where the event will be organized in London and the delegation of tourist destination is coming to UK capital. 

Time to organize Travel Showcase event is from autumn 2018 to summer 2019.

Two options:

1. Travel Showcase workshop and FAM trip in your destination, price GBP 15 000,00 (about €20 580,00, excange rate 25.8.2019).     

ETOA will invite around 30 foreign tour operators for the event.  

Price doesn't include programme of the FAM trip in the area, nor travel or accommodation costs.

2. Travel Showcase in London, price GBP 6 000,00 (about €8 230,00, exchange rate 25.8.2019)

There will be around 20  foreign Buyers invited to the location in London. 

Price doesn't include travel or accommodation costs or meals except of possible meal and beverage service during the event.

Are you interested in these activities? Please contact Mr. Kari Halonen, kari.halonen [at]

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
» View detailed contact information here


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