Australia

Australia

MARKET OVERVIEW

As long-haul travellers Australians tend to travel in Europe for long time. It is not unusual they are travelling in Europe for one month or even longer. The average length of stay in Nordic countries is 12 days. The average length of stay for foreign trip is 21 days. The reason for this is long distance from Australia almost to everywhere and four-week holiday season. The population of Australia is almost 25 million. Global rank for international tourism expenditure is 8.

There are several options flying from Australia to Nordic countries. The Middle Eastern airline connections to Nordic countries have been increasing volumes of Australians in Denmark, Norway and Sweden. Greenland and Iceland have been increasingly popular and considered as new interesting destinations for Australians. Rest of Scandinavian coutries and Finland have been also more and more popular. Russian river cruises have been traditionally popular among "Aussies". Baltic countries are considered new interesting markets but needs more players to do business with Australian travel trade. 

ECONOMY

Australian economy is forecasted to be better comparing to EU. GDB growth will be 2,4% in 2020. Unemployment is rather low in Australia. It is one of the lowest among OECD countries and forecast is that it will remain around 4,8% in 2020. The economy seems to grow  moderately due to mining industry promising results. Structural changes are significant in local economy. The past economic crisis made Australian cautious in consumption and in investments. The interest rate is also quite high in the country. Inflation forecast is low 2,2 % for 2020.

WE DO RECOMMEND

  • Sales visits
  • Media and PR
  • Luxury travel
  • Travel Agent visits to the destination
  • Cross-marketing  
     

MARKETING ACTIONS IN 2021

Luxperience 2020
Luxperience is the only travel trade event in the Southern hemisphere focusing in luxury travel market. The Buyers are mainly from Australia, South East Asia and Pacific area.
Time:  October 2021
Place: Melbourne, Australia
Price: 4 900€ + VAT 24%
Included: Green North stand with info desk, Buyers' contact information and organizing meetings   
Not included: Travel and accomodation costs, meals
Please note: Luxperience is part of Luxury Travel Campaign and one is able to combine other luxury travel events taken place in Cannes (France) and Dubai (UAE). The package rate is more affordable. 
 

Australia Roadshow 2021
Time:
 21.03 - 26.03/27.03.2021 (Hobart Workshop flight back to Sydney 27.03)
Place: Brisbane, Melbourne and Sydney. Additional sales event in Hobart, capital of Tasmania state.
Price: The final registration is 15.12.2020. The Early Bird price is 3900€ + VAT 24 % per company, 1900€ + VAT 24% for the second participant from the same company.  Normal price 4100€ + VAT 24% per company and 1900€ + VAT 24% for the second participant from the same company.        Price includes: Organizing sales visits and workshop, table at the workshop, Buyers Manual, ToolBox representative services, flights in Australia Sydney – Brisbane, Brisbane – Melbourne, Melbourne – Sydney.                                                                                                                                    Price doesn’t include: Meals, accommodation in Australia, freight costs, excursions in Australia, possible visa or travel document costs. Workshop event in Hobart 900€ + VAT 24% (one representative from a company), additional person 450€ + VAT 24%.   Hobart event package priceincludes flights Melbourne-Hobart 2.4 and Hobart - Sydney 4.4.2020.                                       Note! You need a visa to enter in Australia.                                                                                            We need minimum 4 companies to organize this Roadshow.                                                  Preliminary Programme of Australia Roadshow                                                                21.03 Sydney (Welcome Info)                                                                                                            22.03 Sydney (workshop)                                                                                                              23.03 Brisbane (workshop)                                                                                                                24.03 Melbourne (sales visits and workshop)                                                                                      25.03 Melbourne (sales visits in Melbourne) and Melbourne - Hobart                                              26.03 Melbourne - Sydney OR Hobart (workshop)                                                                            27.03 Hobart - Sydney                                                                                                              Registration not later than 15.12.2020.                                                                                          Registration link:  https://forms.gle/bewXyqGwfJWWTVA79                                                        More information by email: office(at)toolboxtravel.fi

World Travel Expo 2021
The Travel Industry Exhibition is a trade-only event that connects buyers and suppliers of travel services and products, B2B event.
Time: June 2021
Place: Sydney
Price: 2 450€ + VAT 24% / company representative
Included:  Organization of the event and the stand, manuals, hosted buyers programme
Not included: Travel and accommodation costs, meals 
Please note:  Min. 4 companies needed. Possible to organize sales visit, price €350/person/day 

Travel Article

Matka Workshop Day Digital 2021 Virtual Pre Tours for Buyers 17.5 - 19.5.2021

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

Kotisivut Sivumestari