Australia

ToolBox Consulting in Australia
ToolBox Consulting operations in Australia

MARKET OVERVIEW

TOURISM

Australians, as long-haul travellers, tend to travel in Europe for longer periods of time. Travelling in Europe for one month or even longer is not unusual. The average length of stay in the Nordic countries is 12 days. The average length of stay for foreign trips is 21 days. The reason for this is the long distance from the Australian continent to almost anywhere in the world, and their four-week holidays. The population of Australia is almost 25 million and 5,8 million Australians travel abroad every year.  Most popular destinations are Great Britain, Italy and France. Their global rank, when it comes to international tourism expenditures, is 8.

There are several options for flying from Australia to the Nordic countries. The Middle Eastern airline connections to the Nordic countries have resulted in an increase of Australian visitors in Denmark, Norway and Sweden. Greenland and Iceland have become increasingly popular and are considered new interesting destinations for Australians. The remaining Scandinavian countries and Finland have also become increasingly popular. River cruises in Russia have traditionally been popular among "Aussies". The Baltic countries are considered interesting new markets but have a need for more players who conduct business with the Australian travel trade. 

ECONOMY

The Australian economy rebounded robustly in the wake of the pandemic. However, inflation has risen and fiscal pressures are on the horizon due to population ageing and climate change. Monetary policy should remain restrictive until underlying inflation is clearly on track to meet the central bank target, while fiscal buffers need to be rebuilt through reducing tax exemptions and improving public spending efficiency in areas such as health. In the medium-term, achieving inclusive and sustainable economic growth requires an ongoing focus on key social objectives such as reducing gender inequality and achieving the climate transition. (Source OECD Economic Outlook 2023).

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Luxury travel
  • Travel Agent visits to the destination
  • Cross-marketing  

MARKETING ACTIONS IN 2024 

Australia & New Zealand Roadshow 2024
Time:
 11.10 - 13.10.2024 in New Zealand; 15.10 - 20.10.2024 in Australia
Place: Auckland in New Zealand and Adelaide, Melbourne and Sydney in Australia.
Price: Early Bird price 3900 € + VAT 24 % per company, 1900 € + VAT 24 % for the second participant from the same company.  Valid until 15.8.2024

Price includes: Organizing sales visits and workshop, table at the workshop, Buyers Manual, ToolBox representative services, 

Price does not include: Flights in Australia or in New Zealand. Meals (except those provided at the workshops), accommodation in Australia and in New Zealand, freight costs, excursions in Australia or in New Zeland, possible visa or travel document costs. Please note! You need a visa to enter in Australia and in New Zealand. A minimum of 5 companies is required to organize this Roadshow. Please ask our suggestions for accommodation and excursions.

Programme of Australia and New Zealand Roadshow               

11.10 Auckland: Welcome and info                                                  

12.10 Auckland: Workshop

13.10 Optional tour in Northern Island                                        

15.10 Sydney: Welcome and info                                  

16.10 Sydney: Workshop

17.10 Melbourne: Workshop

18.10 Melbourne: Sales visits in the morning and early afternoon

19.10 Adelaide: Workshop                  

20.10 Adelaide: Roadshow ends       

More information        

Kari Halonen, kari.halonen [at] toolboxtravel.fi

Registration not later than 15.08.2023. Registration link:  https://forms.gle/MSLbXXCYxH7jEmi9A . More  information by email: office(at)toolboxtravel.fi

AIME " Asia-Pacific Incentives and Meetings Expo " 2024

An incentive event with buyers from Australia and Pacific. Over 4 000 buyers and media representatives.

Time: 21 – 23.2.2024

Place: Melbourne, Australia

Price: 3 250 € + VAT 24 % / company ( one representative )

Price includes: Organization of the event, Green North booth, buyers manual, pre-booked meetings

Price does not include: Travel and accommodation costs, meals

Please note: A minimum of 4 companies is required. Possible to organize sales calls, price 350 € / person / day

Luxperience 2024

Luxperience is the only travel trade event in the Southern hemisphere focusing in luxury travel market. The Buyers are mainly from Australia, South East Asia and Pacific area.
Time:  October 2024
Place: Melbourne, Australia
Price: 4 900 € + VAT 24 %
Price includes: Green North stand with info desk, Buyers' contact information and organizing meetings   
Price does not include: Travel and accommodation costs, meals
Please note: Luxperience is part of Luxury Travel Campaign and it is possible to combine  with other luxury travel events taken place in Cannes (France) and Dubai (UAE). The package rate is more affordable. 

 

Travel Article

Invitation to World Travel Market 2024 in London 5.11 - 7.11.2024

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Kalaonnentie 9 B 63
FIN-02230 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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