Baltic Countries

Baltia

We focus especially on Estonia and Latvia. Lithuania is currently less important market, but there is a steady tourism flow throughout the year.

Estonia

ECONOMY

After a very robust expansion in 2021, GDP growth is expected to slow to 1.3% in 2022 and 1.8% in 2023, owing to the war in Ukraine. Household purchasing power is suffering as inflation far outpasses nominal wage growth. Export opportunities are expected to shrink, which, together with reduced confidence, will weaken investment. The gradual drawdown of savings accumulated during the pandemic and in individual pension funds, as well as the inflow of EU funds, will support the economy. Unemployment is expected to increase, as a large number of refugees are entering the country and not all of them are likely to find jobs immediately.

TOURISM

Travel and tourism are seen as integral parts of the country’s economy and thus the development of this industry is constantly an important topic. Heavy competition among the numerous travel and tourism companies has led to a fast market development, where only those who provide high-quality service succeed. People have come to appreciate a high level of service and many companies which are unable to provide this struggle to maintain their business.

WE RECOMMEND

  • Roundtrip Programmes and Itineraries
  • Family travel and activities for families in winter
  • Consumer marketing
  • Brochure distribution in Estonia
  • Media and PR
  • Cross-marketing
  • Cooperation with cruise companies
  • TOUREST Travel Fair

MARKETING ACTIONS IN 2023

TOUREST Fair 2023 in Tallinn 9.2 - 11.2.2023
The biggest and oldest travel trade show in Estonia. Over 30 000 visitors during the fair. B2B and B2C event.
Participation as exhibitor at the Green North stand. Suitable for Family Holiday destinations and products. This event is not applicable for the Estonian travel companies and destinations. 
Time: 9 - 11.2.2023

Price: 1 950 € + VAT 24 % (max. 2 persons/ company) until 15.10.2022.  +100 € + VAT 24 % (max. 2 persons/company) until 20.12.2022. Shared table with another company: 1050 € + VAT 24 % / 1 company = TOTAL 2 100 € / table + VAT 24 %.  Freight / brochure transportation: 250 € + VAT 24 % ( max. 250 kg )

Price includes: 1 table at the Green North stand, coordination and management of the event, ToolBox partner assistance 

Price does not include: Travel expenses, accommodation, meals
Registration: by 20.12.2022, link: https://forms.gle/Wq7UKzbatNyjLEad7 

Advertisement in Pere & Kodu Magazine 
Editorial advertisement in Pere & Kodu, monthly magazine targeted to Estonian families. Competitions for readers.
Time: all year round
Price: starting price 1 750 € + VAT 24 %
Price includes: Advertisement, translations, distribution 
Price does not include: Possible competition prizes

Please note: A minimum of 4 companies is required.

Baltic Guide Advertisement
Editorial advertisement with competition in Baltic Guide, monthly newspaper with travel tips distributed around the country.
Time: All year round
Price: starting price 1 650 € + VAT 24 %
Price includes: Advertisement, translations, newspaper delivery
Price does not include: Possible competition prizes

Please note: A minimum of 4 companies is required

Please contact us for a tailor-made offer of marketing activities in the Baltics, office [at] toolboxtravel.fi

Pictures: Kari Halonen

Latvia

ECONOMY

The economy is projected to grow by 3.5% in 2022 and 1.6% in 2023. Export growth will slow due to the repercussions of the war in Ukraine, material shortages, and weaker economic activity in the EU, although strong demand for some of Latvia’s main export products, such as wood and food products, will soften the downturn. Inflation will stay high, reducing real wages and curbing private consumption. Shifts in external demand will lead to a moderate rise in unemployment.

WE RECOMMEND

  • FAM trips
  • BalTour Fair
  • Media activities
  • Cross-marketing activities
  • Marketing through local distribution channels ( tour operators, travel agencies, transportation companies )

MARKETING ACTIONS IN 2023

BaltTour - Latvia 2023
Green North stand at the biggest travel trade exhibition BaltTour in the capital of Latvia, Riga. Very convenient event for the companies and destinations interested in family travel. This event is not applicable for the Latvian companies and destinations.
Time: 4.2 - 6.2.2023

Place: Riga, Latvia
Price: 2 450 € + VAT 24 % ( max. 2 persons / company )
Price includes: 1 table at Green North stand, organizing the event, ToolBox representative services during the event
Price does not include: Travel and accommodation expenses, meals

Lithuania

ECONOMY

Lithuania’s economy exited the COVID-19-crisis successfully and was growing fast until early 2022, buoyed by rising exports and rapid integration into global value chains. However, with Russia’s aggression of Ukraine continuing and its consequences spreading, the outlook has darkened. Growth has slowed, and ination has risen to some of the highest levels in the euro area, driven by high energy and food prices. The country cut all energy ties with Russia, relying on imports from other countries instead.

TOURISM

Lithuania as outbound target market area is rather small. Statistically there is more demand for neighboring countries. Slight slow down of tourism expenditure is due to financial struggles locally. There is still steady flow of Lithuanian outbound visitors throughout the year.  

WE RECOMMEND

  • FAM trip programmes
  • Media activities
  • Cross-marketing
  • Marketing through local distribution channels (tour operators, travel agencies, transportation companies)
  • Activities in Lithuania are performed on request basis. 

If you are interested in the Baltic States, please contact us for a perfect tailor-made solution.

More information, office [at] toolboxtravel.fi 

Image: Visit Helsinki image bank

Travel Article

Invitation to World Travel Market 2023 in London 6.11 - 8.11.2023

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

Kotisivut Sivumestari