Baltic Countries

Baltia

We focus especially on Estonia and Latvia. Lithuania is currently less important market, but there is a steady tourism flow throughout the year.

Estonia

Travel and tourism are seen as integral parts of the country’s economy and thus the development of this industry is constantly an important topic. Heavy competition among the numerous travel and tourism companies has led to a fast market development, where only those who provide high-quality service succeed. People have come to appreciate a high level of service and many companies which are unable to provide this struggle to maintain their business.

Despite the fast escalation of infections at the beginning of the year, GDP is projected to grow by 9.6% in 2021 and 4.5% in 2022, before slowing to 3.8% in 2023. Private consumption, driven by a gradual decline in the household saving ratio, the absorption of EU funds and investment will be the main drivers of growth. Inflation is expected to remain high in 2022.

Unemployment is expected to decrease gradually, but will remain above its pre-crisis level, while poverty is expected to increase from an already high level. Downside risks arise from the pandemic path, notably virus mutations, but the vaccination programme will make all adults eligible for vaccination by the summer. The Estonian market is the 10th most important target market area in Finland when it comes to bed nights (over 20 000/year).

WE RECOMMEND

  • Roundtrip Programmes and Itineraries
  • Family travel and activities for families in winter
  • Consumer marketing
  • Brochure distribution in Estonia
  • Media and PR
  • Cross-marketing
  • Cooperation with cruise companies
  • TourEst Fair
     

MARKETING ACTIONS IN 2022 - 2023

TOUREST Fair 2023 in Tallinn - postponed until February 2023
The biggest and oldest travel trade show in Estonia. Over 30 000 visitors during the fair. B2B and B2C event.
Participation as exhibitor at the Green North stand. Suitable for Family Holiday destinations and products. This event is not applicable for the Estonian travel companies and destinations. 
Time: 9 - 11.2.2023

Price: 1 950 € + VAT 24 % (max. 2 persons/ company) until 15.10.2022.  +100 € + VAT 24 % (max. 2 persons/company) until 20.12.2022. Shared table with another company: 1050 € + VAT 24 % / 1 company = TOTAL 2 100 € / table + VAT 24 %.  Freight / brochure transportation: 250 € + VAT 24 % ( max. 250 kg )

Price includes: 1 table at the Green North stand, coordination and management of the event, ToolBox partner assistance 

Price does not include: Travel expenses, accommodation, meals
Registration: by 20.12.2022, link: https://forms.gle/Wq7UKzbatNyjLEad7 

Advertisement in Pere & Kodu Magazine 
Editorial advertisement in Pere & Kodu, monthly magazine targeted to Estonian families. Competitions for readers.
Time: all year round
Price: starting price 1 750 € + VAT 24 %
Price includes: Advertisement, translations, distribution 
Price does not include: Possible competition prizes

Please note: A minimum of 4 companies is required.

Baltic Guide Advertisement
Editorial advertisement with competition in Baltic Guide, monthly newspaper with travel tips distributed around the country.
Time: All year round
Price: starting price 1 650 € + VAT 24 %
Price includes: Advertisement, translations, newspaper delivery
Price does not include: Possible competition prizes

Please note: A minimum of 4 companies is required

Please contact us for a tailor-made offer of marketing activities in the Baltics, office [at] toolboxtravel.fi

Pictures: Kari Halonen

Latvia

  1. The economic situation has caused some challenges. The neighbouring countries are benefiting from Latvian outbound tourism. The amount of bed nights to Finland is around 50 000–60 000 annually. The average length of stay in Finland is more than 2,0 nights.
  • FAM trips
  • BalTour Fair
  • Media activities
  • Cross-marketing activities
  • Marketing through local distribution channels ( tour operators, travel agencies, transportation companies )

MARKETING ACTIONS IN 2022 - 2023

BaltTour - Latvia 2023
Green North stand at the biggest travel trade exhibition BaltTour in the capital of Latvia, Riga. Very convenient event for the companies and destinations interested in family travel. This event is not applicable for the Latvian companies and destinations.
Time: 4.2 - 6.2.2023

Place: Riga, Latvia
Price: 1 700 € + VAT 24 % ( max. 2 persons / company )
Price includes: 1 table at Green North stand, organizing the event, ToolBox representative services during the event
Price does not include: Travel and accommodation expenses, meals
 

Lithuania

Lithuania as outbound target market area is rather small. Statistically there is more demand for neighboring countries. Slight slow down of tourism expenditure is due to financial struggles locally. There is still steady flow of Lithuanian outbound visitors throughout the year.  
 

WE RECOMMEND

  • FAM trip programmes
  • Media activities
  • Cross-marketing
  • Marketing through local distribution channels (tour operators, travel agencies, transportation companies)
  • Activities in Lithuania are performed on request basis. 

If you are interested in the Baltic States, please contact us for a perfect tailor-made solution.

More information, office [at] toolboxtravel.fi 

Image: Visit Helsinki image bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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