Baltic States


We concentrate especially in Estonia. Latvia and Lithuania are less important markets but also from these target market areas there are steady tourism flow throughout the year. 


Travel and tourism is seen as an integral part of the country’s economy and thus the development of this industry is constantly an important topic.Heavy competition between the numerous travel and tourism companies has led to fast market development, where only those who provide a high-quality service succeed. People have come to appreciate a high level of service and many companies which are unable to provide this struggle to maintain their business. GDP is projected to grow by 2.9% in 2021 and 5% in 2022, driven mainly by private consumption and a gradual resumption of private investment. Unemployment is expected to decrease gradually, but will remain above its pre-crisis level, while poverty is expected to increase from an already high level. Downside risks arise from the pandemic path, notably virus mutations, but the vaccination programme will make all adults eligible for vaccination by the summer. Estonian market is the 10th most important target market areas in Finland in bednights (over 200 00/year).


  • Roundtrip Programmes and Itineraries
  • Family travel and activities for families in winter
  • Consumer marketing
  • Brochure distribution in Estonia
  • Media and PR
  • Cross-marketing
  • Cooperation with cruise companies
  • TourEst Fair


TOUREST Fair 2022
The biggest travel trade show in Estonia. Over 30 000 visitors during the fair. B2B and B2C event.
Participation as exhibitor at the Green North stand in Estonia’s main travel fair in Tallinn. Suitable for Family Holiday destinations and products. This event is not applicable for the Estonian travel companies and destinations. 
Time: 11 - 13 February 2022
Price: 1 700€ + VAT 24 % (max. 2 persons/ company) until 30.08.2021. After 1950€ + VAT 24 % (max. 2 persons/company) until 31.12.2021. 
Included: 1 table at the Green North stand, coordination and management of the arrangement, ToolBox partner assistance
Not included: Travel expenses, accommodation, meals

Pere & Kodu
Editorial advertisement / article in Pere & Kodu, monthly magazine specialized Estonian families.
Time: all year round
Price: starting price 1 750€, minimum 4 companies needed
Included: Advertisement, translations, magazine delivery
Not included: Possible travel prizes

Baltic Guide Advertisement
Editorial advertisement with competition in Baltic Guide, monthly newspaper with travel tips distributed around the country.
Time: All year round
Price: starting price €1 650, minimum 4 companies needed
Included: Advertisement, translations, newspaper delivery
Not included: Possible travel prizes


There have been some challenges due to economical situation. The neighboring countries are benefiting of Latvian outbound tourism. There are f.ex. to Finland around 50 000 - 60 0000 bednights annually. Average lenght of stay in Finland is over 2,0 nights.

  • FAM trips
  • Media activities
  • Cross-marketing activities


BaltTour - Latvia 2022
Green North stand at the biggest travel trade exhibition BaltTour in the capital of Latvia, Riga. Very convenient event for those companies and destinations interested in family travel. This event is not applicable for the Latvian companies and destinations.
Time: 4 February - 6  February 2022
Price: 1 750€ + VAT 24% (max. 2 persons/company)
Included: 1 table at Green North stand, organizing the event, ToolBox representative during the event
Not included: Travel and accommodation expenses, meals


Lithuania is as outbound target market area rather small. Statistically there is more demand for neighboring countries. Slight slow down of tourism expenditure is due to financial struggles locally. There is still steady flow of Lithuanian outbound visitors throughout the year.  


  • FAM programmes
  • Media activities
  • Cross-marketing
  • Marketing through local distribution channels (tour operators, travel agencies, transportation companies)


We are doing as request basis activities in Lithuania. 


If you are interested in the Baltic States, please be in contact and we will tailor make you the perfect solution.

More information, office [at] 

Image: Visit Helsinki imagebank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
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