Benelux countries

Belgium and the Netherlands

WE DO RECOMMEND

  • Sales visits
  • Media and PR events
  • Cross-marketing 
  • Campaigns with local tour operators
  • Travel Agent visits to the destination  

MARKET OVERVIEW

Spending of $20.5bn makes the Netherlands the world’s 14th most valuable source market for international tourism. The Dutch like to explore new places away from the crowds when on holiday, and their destination choice is heavily influenced by scenic natural beauty. The ‘natural features’ of a destination can entice almost half of those in the Netherlands to make a repeat visit to a destination. Two-thirds have been influenced in their choice of destination by a previous visit to the country concerned. The Dutch are heavy users of the Internet. 56 % say that the Internet is among the most important source of destination information.

In Belgium, mainly the Flemish side is more interested in Nordic countries, Baltic states and Russia. It is also wealthier comparing to French speaking area. 

ECONOMY

The GDP growth will be very moderate for 2020 (1,0%).  Unemployment is under European Union average for year 2020 reaching 5,3 %. Inflation rate is going to be 1,7%. 

The Dutch market the GDP has continued rise slowly, supported by a turnaround in private consumption. The estimate for GDP in year 2020 will be 1,4 % increase comparing to year 2019. Unemployment rate is 3,8% and inflation will be next year 1,4 %.  

MARKETING ACTIONS IN 2021

Sales visits for promoting Sustainable Travel Products, spring 2021 and autumn 2021
Sales visits to be realized throughout the Benelux countries, visiting the key tour operators and travel agencies interested in sustainable travel.
Price: 600€ + VAT 24% (price for one company per day). 2 sellers needed for the realization of the trip
Included: Organization of the sales visits (4 tour operators a day), escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Vakantiebeurs, Utrecht, 14.1 (- 17.1.2021)
Sales meetings with the Dutch tour operators, travel agencies and travel media. Minimum 6 and maximum 10 preorganized sales meetings for 1 day at Vakantiebeurs event in Utrechet, the Netherlands. B2B event days are mainly 14.1.2021. Consumers are coming to the fair until 17.1.2021. Over 100 000 visitors during the travel fair.
Price: 850€ + VAT 24% (price for one company per day)
Included: Organization of the sales visits, escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Note: 1 seller is needed for the realization of the trip. If interested having a stand of your own, please contact Kari Halonen from ToolBox -travel marketing & consulting. 

Registration: Not later than 15.12.2020 by email: office(at)toolboxtravel.fi

More information: Kari Halonen, kari.halonen(at)toolboxtravel.fi

 

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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