Benelux countries

Belgium and the Netherlands


  • Sales visits
  • Media and PR events
  • Cross-marketing 
  • Campaigns with local tour operators
  • Travel Agent visits to the destination  


Spendings of $20.5bn makes the Netherlands the world’s 14th most valuable source market for international tourism. The Dutch like to explore new places away from the crowds when on holiday, and their destination choice is heavily influenced by scenic natural beauty. The ‘natural features’ of a destination can entice almost half of those in the Netherlands to make a repeat visit to a destination. Two-thirds have been influenced in their choice of destination by a previous visit to the country concerned. The Dutch are heavy users of the Internet. 56% say that the Internet is among the most important source of destination information.

In Belgium, mainly the Flemish side is more interested in the Nordic countries, Baltic states and Russia. Compared to the French-speaking area, it is also wealthier. 


The Dutch economy will grow robustly in 2021 at 4.3%, exceeding pre-crisis levels by the end of 2021, before expanding by 3.2% in 2022 and 1.8% in 2023. Private consumption will drive growth as households’ saving rates continue to normalise after rising sharply early in the pandemic. Private investment is recovering more slowly due to lingering uncertainty. As the economy recovers and job vacancies increase, unemployment will remain at low levels.

In Belgium the private consumption and business investment are set to continue driving a robust economic rebound. GDP growth is projected to reach 3.2% in 2022 before reverting towards potential at 1.4% in 2023. The labour market has recovered, with the unemployment rate expected to peak at 6.6% in 2022 and then decline. Labour and skill shortages in key sectors could weigh on growth. Inflation is edging up and rapidly rising energy prices could fuel wage inflation through indexation.


Sales visits for promoting Sustainable Travel Products, spring 2022 and autumn 2022
Sales visits to be realized throughout the Benelux countries, visiting the key tour operators and travel agencies interested in sustainable travel.
Price: 600 € + VAT 24 % (price for one company per day). 2 sellers needed for the realization of the trip
Included: Organization of the sales visits (4 tour operators a day), escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Vakantiebeurs 12-16.1.2022 - 52 years! Not organized in 2022

Two options to participate:

1. Prearranged sales meetings in the fair 12.1 – 13.1.2022 

Duration 30 - 60 minutes / meeting, minimum of 6 meetings per day. Meetings can be organized also outside the fair.  

2. Participation at the Green North stand 12.1 – 16.1.2022. Info table and two chairs.

Place: Utrecht, the Netherlands


Early Bird price is valid until 15.9.2021. Sales calls 950 € + VAT 24 % / company. Participation in Green North stand: 2750 € + VAT 24 %. Additional representative from the same company: 150 € + VAT 24 %.

Normal price 16.9 - 15.12.2021: Sales calls 1100 € + VAT 24 % / company. Participation in Green North stand: 2900 € + VAT 24 % / company. Additional representative from the same company: 150 € + VAT 24 %.

Price includes: Organizing the sales calls ( minimum of 6 meetings / day, maximum of 10 meetings / day ), entrance fees.

Price does not include: Travel expenses, accommodation, meals

Please note: A minimum of 1 company is required to be able to organize the sales calls and a minimum of 6 companies is required to be able to organize the stand in the fair.

Registration: by 15.12.2021, link:

Green North at Vakantiebeurs 2022
Vakantiebeurs 2022
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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
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FIN-02320 Espoo Finland
Tel. +358 50 375 1328
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