Benelux countries

Belgium and the Netherlands

WE DO RECOMMEND

  • Sales visits
  • Media and PR events
  • Cross-marketing 
  • Campaigns with local tour operators
  • Travel Agent visits to the destination  

MARKET OVERVIEW

Spending of $20.5bn makes the Netherlands the world’s 14th most valuable source market for international tourism. The Dutch like to explore new places away from the crowds when on holiday, and their destination choice is heavily influenced by scenic natural beauty. The ‘natural features’ of a destination can entice almost half of those in the Netherlands to make a repeat visit to a destination. Two-thirds have been influenced in their choice of destination by a previous visit to the country concerned. The Dutch are heavy users of the Internet. 56 % say that the Internet is among the most important source of destination information.

In Belgium, mainly the Flemish side is more interested in Nordic countries, Baltic states and Russia. It is also wealthier comparing to French speaking area. 

ECONOMY

The Dutch economy is projected to grow by 2.7% in 2021 and 3.7% in 2022, reaching pre-crisis levels at the beginning of 2022. Consumption will drive the recovery as households normalise their saving after the sharp increase in 2020. Private investment will improve, but continue to be held back by lingering uncertainty. Bankruptcies are expected to rise and unemployment is set to peak in the second half of 2021 following the phasing out of support measures.

MARKETING ACTIONS IN 2021-2022

Sales visits for promoting Sustainable Travel Products, spring 2022 and autumn 2022
Sales visits to be realized throughout the Benelux countries, visiting the key tour operators and travel agencies interested in sustainable travel.
Price: 600€ + VAT 24% (price for one company per day). 2 sellers needed for the realization of the trip
Included: Organization of the sales visits (4 tour operators a day), escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Vakantiebeurs, Utrecht, 12.1 (- 16.1.2022)
Option 1: Sales Meetings

Sales meetings with the Dutch tour operators, travel agencies and travel media. Minimum 6 and maximum 10 preorganized sales meetings for 1 day at Vakantiebeurs event in Utrechet, the Netherlands. B2B event days are mainly 12.1.2022. Consumers are coming to the fair until 16.1.2022. Over 100 000 visitors during the travel fair. The price is valid for 2 days programme 12.1 - 13.1.2022.
Price: 950€ + VAT 24% (price for one company per day) as Early Bird Package Price. Price valid 22.7.2021 - 15.9.2021. 

Normal price 1100€ + VAT 24%, normal price is valid 16.9 - 15.12.2021.

Additional person from the same company: 150 euros + VAt 24%
Included: Organization of the sales visits, escorting, interpretation if needed
Not included: Transportation, accommodation, meals

Note: 1 seller is needed for the realization of the trip. If interested participating in the stand, see Option 2 or  please contact Kari Halonen from ToolBox Consulting Ltd.

Registration: Not later than 15.12.2021. Early Bird package registration not later than 15.9.2021. 

Registration link: https://forms.gle/yvA45zeC68yo1b9g7

More information: Kari Halonen, kari.halonen(at)toolboxtravel.fi

 

Option 2: Participation at the stand

Green North stand where suppliers are from Baltic and Nordic countries.

Price: 2450 euros + VAT 24% (where applicable), Early Bird Package Price, the price is valid 22.7.2021 - 15.9.2021.

Normal price 2600 euros + VAt 24% (where applicable). The price is valid 16.9 - 15.12.2021

Additional person from the same company: 150 euros + VAt 24%

Price includes: info desk, two bar chairs, small storage room (shared), ToolBox Consulting staff assistance

Price not included: Transportation, travel costs, accommodation, meals

Registration: Not later than 15.12.2021. Early Bird package registration not later than 15.9.2021. 

Registration link: https://forms.gle/yvA45zeC68yo1b9g7

Note: Minimum companies needed is 6 to organize the stand at the fair.

More information: Kari Halonen, kari.halonen(at)toolboxtravel.fi

 

 

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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