British Islands

Great Britain


UK has been an important target market area for Nordic countries. Surveys indicate around 35% are on leisure trip, 40% on business trip and 21% on relative visits (the rest unknown). The average length of stay is rather short, around 50% staying between 1 – 3 days. The most important area in UK is Greater London , which is covering 1/3 of all visitors to Nordic countries.

When asked specifically about the Brexit vote: 39% said last year’s referendum result had no discernible impact on their business, while 28% reported a positive impact. The remaining 33%, many of whom also cater to the outbound tourism market, said it was already having a negative effect. Notably, many respondents commented that it may be “too early to tell”.


After avoiding a decline in output in 2020 thanks to buoyant exports of Ireland-based multinationals, real GDP is projected to grow by 4.2% in 2021, despite stringent sanitary measures introduced early in the year. As vaccinations are rolled out and restrictions are gradually eased, domestic demand will strengthen, even though uncertainty will continue to weigh on firms’ investment decisions. Pent-up consumer spending, as households unwind pandemic-induced excess saving, is projected to lift growth to 5.1% in 2022.


  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns


Pop-up event in Borough Market in London 2022
Tailor-made event to promote for consumers, media and travel trade. Organized together with different lifestyle industries together. The event is for Finnish market only.
Time: 26 Sept - 1 Oct 2022
Place: London, Great Britain
Price: Rent and arrangements of the pop up facility, insurance, electricity, water, cleaning
Not included: Travel costs, accommodation, meals, freight
Please note:  Only for Finnish market

City Fair in London, June 2022
Event organized by ETOA, European Tour Operator Association. Global event, where are also buyers outside of UK.
Price: 2 800€ 
Place: London, Great Britain
Included:  Sales table next to other sellers of the same nation, one meeting schedule list, direct e-mail promotion to potentional buyers, lunch during the workshop day, welcome reception the night before the workshop.
Not included: Travel costs, accommodation, meals
Please note: Minimum 6 companies needed

Regional Trade Show in your area or in London
As an official representative of ETOA in the Baltic Sea area we are able to organize special B2B Workshops where the buyers are from ETOA listings. The hosting destinations duties are: travel and accommodation costs, meals and transfers and activities + meeting facilities for the workshop. ETOA and ToolBox will take care of the workshop presentations. Ask more for these tailor-made event from our representatives.
Price: Around 30 000€ 
Another option is to organize the Sales Event in London where Buyers are mainly UK based global or British tour operators. ETOA is organizing a luncheon or dinner where they are inviting local tour operators to attend.
Price: Around 15 000€

World Travel Market in London, 2.11 - 4.11.2021

WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. WTM London prides itself on being the hub of travel ideas. We aim to give you, the global travel trade an insight of how the industry will look in the next five years, share innovations, and create endless business opportunities over the course of three days.

The stand called is ”Green North” at WTM  2020 and it is dedicated for companies and destinations located in Baltic states, Nordic countries and Western Russia. Our stand locates in Hall Europe where all European exhibitors are located.

Time and Place 02.11-04.11.2020; ExCel, London, UK

Participation fee

Early Bird Price, until 15.08.2021  5.900 € + VAT 24 % (company, 1 representative); 590 € + VAT 24 % additional representative from the same company.

Price includes 

Organizing the event; stand, shared table with an other company representative (max. 2 companies/table) with 4 chairs, flyer (companies attending at the stand), 1 logo and 1 photo on the stand wall or info desk, pre-registered meetings by the organizer Reed Exhibition, company registration for the official Exhibitor Manual and ToolBox partner assistance.

Price doesn’t include 

Travel and accommodation costs, meals 


Minimum amount of participants the Green North stand is available for 8 Exhibitors.

Registration  Registration link: 

E-mail: office [at] ()



The economical situation in Ireland has been improving. Ryan Air is operating from Ireland quite many destination and it is dominating Irish skyes. AerLingus has been facing difficulties to compete. 


  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns


Image: Visit Helsinki imagebank

Travel Article

Invitation: Matka Workshop Day 2022 Pre and Post Tours for Buyers - also Virtual Tours available

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
» View detailed contact information here


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