The British Isles

Great Britain


MARKET OVERVIEW

Great Britain has been an important target market area for Nordic countries. Surveys indicate around 35 % are on leisure trip, 40 % on business trip and 21 % on relative visits (the rest unknown). The average length of stay is rather short, around 50 % staying between 1 – 3 days. The most important area is Greater London , which is covering 1/3 of all visitors to Nordic countries.

When asked specifically about the Brexit vote: 39 % said last year’s referendum result had no discernible impact on their business, while 28 % reported a positive impact. The remaining 33 %, many of whom also cater to the outbound tourism market, said it was already having a negative effect. Notably, many respondents commented that it may be “ too early to tell ”.

ECONOMY

The economy is recovering and expected to reach pre-crisis levels at the beginning of 2022. Output is projected to rise by 6.9% in 2021, with growth moderating to 4.7% in 2022 and 2.1% in 2023. Consumption is the main driver of growth during the projection period. Business investment will improve but continues to be held back by uncertainty. Increased border costs following the exit from the EU Single Market are weighing on imports and exports. Unemployment will continue to decline. Inflation will keep increasing due to higher energy and commodity prices and continuing supply shortages. It is expected to peak at 4.9% in the first half of 2022 and then fall back towards the 2% target by the end of 2023.

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
     

MARKETING ACTIONS IN 2022

City Fair 2022
Event organized by ETOA, European Tour Operator Association. Global event, with buyers also from outside of the UK.
Time: June 2022, TBC

Price: 2 900 € + VAT 24 %
Place: London, Great Britain
Price includes:  Sales table next to other sellers of the same nation, a meeting schedule list, direct e-mail promotion to potential buyers, lunch during the workshop day, welcome reception the night before the workshop.
Price does not include: Travel expenses, accommodation, meals
Please note: A minimum of 6 companies is required

Pop-up event in Borough Market in London 2022
Tailor-made promotion event for consumers, media and travel trade. Organized together with various lifestyle industries. The event is for the Finnish market only.
Time: 26.9-1.10.2022
Place: Borough Market, London

Price: 3 500 € / day + VAT 24 %

Price includes: rent and arrangements of the pop-up facility, insurance, electricity, water, cleaning
Price does not include: Travel expenses, accommodation, meals, freight
Please note:  Only for the Finnish market. A minimum of 4 companies is required.

World Travel Market 2022

WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. WTM London prides itself on being the hub of travel ideas. We aim to give you, the global travel trade an insight of how the industry will look in the next five years, share innovations, and create endless business opportunities over the course of three days.

The stand at WTM is called ”Green North” and it is dedicated for companies and destinations located in the Baltic states, Nordic countries and Western Russia. Our stand is in Hall Europe where all European exhibitors are located.

Time and Place: 07.11-09.11.2022; ExCel, London

Price: 3 500 € + VAT 24 % (1 representative); 850 € + VAT 24 % additional representative from the same company.

Price includes:Organizing the event and stand, registration for the official Exhibitor Manual and ToolBox partner assistance.

Price does not include: Travel expenses, accommodation, meals 

Please note: The Green North stand is available for 12 Exhibitors.

Ireland

Underpinned by continued export buoyancy in multinational dominated sectors and a rebound in domestic activity, growth is surging in 2021 to 15.2 %, before gradually easing in 2022 to 5.7 % and 3.9 % in 2023. The unwinding of households’ large pandemic-related excess savings will support consumer spending, as will the projected labour market recovery. Improving confidence foreshadows robust domestic investment.

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns

All activities on request.

Image: Visit Helsinki image bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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