Central Europe

The main focus is on the German market. According to UNWTO research Germany has, together with China and USA, been one of the top international tourism source markets in terms of number of travellers and spending.

Switzerland is also an interesting market with good connections to Finland and other countries around the Baltic Sea. 
 

Germany

MARKET OVERVIEW

German market is still one of the strongest and the biggest in tourism business. It is especially dominating in Europe. Outbound leisure travel is heavily concentrated on short- and medium-haul destinations in the Mediterranean and Europe. There are several pull factors for Germans to come to the Baltic states, the Nordic countries and Russia. The role of tour operators continue to be quite important and there are still some  tour operators specialized in selling the Nordic countries. Low budget airlines, frequent ferry connections in the Baltic Sea and Via Baltica are providing the German market with good accessibility. Material in German language is needed.

We are mainly focusing in three different target groups in Germany:
1. Family travel
2. DINKs, young and trendy adults, the GLBT market
3. WHOPs, senior travellers, +50
Roundtrip activity packages are our focus for German language portals and local tour operators. 
 

ECONOMY

Germany is only expected to grow at a rate of 0.5% this year, according to the latest economic forecasts by the European Commission. The forecasts suggested that Germany's budget surplus will hit 1% this year and decline to 0.8% in 2020. Government debt is expected to fall from 58% of GDP in 2019, to 56% in 2020. Economic growth is projected to strengthen as GDP growth with 1,5%. Robust labour market, low interest rates and low oil prices underpin private consumption. Unemployment remains very low, 2,8%. German society is aging. Immigration is seen here good thing because it is delaying population aging. Inflation rate is growing little bit but it is still rather low, around 1,6%.

WE RECOMMEND

  • Agent FAM trips
  • Roadshows/Workshops
  • Tour Operator Campaigns (local and/or online tour operators)
  • Marketing campaigns
  • Sales Visits to German and/or Swiss Tour Operators
  • E-Newsletters to Tour Operators 
     

MARKETING ACTIONS IN 2022 to be updated soon

Product Development trip
4-day trip with site inspection, evaluation of products available, selection of suitable product for the German speaking markets, insights in the German speaking travel markets and suggestions for tailor-made marketing activities. Up to 3 destinations can be visited within four days, with shared costs.
Time: All year round
Price: 3 600 € + VAT 24 %
Price includes: Site inspection, evaluation of product available, selection of suitable product for the German speaking markets, insights in the German speaking travel markets, suggestions for tailor-made marketing activities.
Price does not include: Travel expenses and other related costs upon notice
 

Visibility and conversion development
Jointly identify unique selling points suitable for German speaking markets for up to 3 partnering regions in Finland. You receive a written evaluation of your promotion material (print and website) with specific consideration of German speaking markets. Together we fine-tune and adapt the marketing strategy, print and insert online material for up to 3 partnering regions in Finland.
Time: All year round
Price: 3 600 € + VAT 24 %
Price includes: Identification of selling points, written evaluation, marketing strategy analysis and adaption in case required, suggestion of marketing activities.
Price does not include: Travel costs and all other related costs upon notice
 

Roadshow/Workshop, one evening – MICE and Leisure tourism
This Reception/Workshop can be either a Lunch or a Dinner Event in main cities of Germany or Switzerland. Expected audience: 25-30 tour operators/MICE agents plus trade press.
Time: spring and autumn
Place: Germany or Switzerland
Price:
1 100 € (Germany) + VAT 24 %
1 200 € (Switzerland) + VAT 24 %
Price includes: Organization, location, technical equipment, catering during the event

Price does not include: Travel expenses, accommodation, meals, freight
Please note: A minimum of 7 companies is required.

Sales Visit – MICE and Leisure tourism
Sales Visits over 3 days in Germany and/or Switzerland. Selected cities can be a combination of the most important cities in Germany. A maximum of 3 partners can share the costs.
Place: Germany and/or Switzerland
Price: 4 800 € + VAT 24 %
Price includes: Organization, escorting
Price does not include: Travel expenses for all partners and escorting person
 

Famtrip – Leisure tourism
Itinerary will be agreed beforehand and organized in cooperation with the partners in Finland. The fee is valid for fam trips duration of max. 4 days in Finland including escort from Germany. Longer trips are subject to a surcharge.
Time: All year round
Place: Finland
Price: 1 800€  + VAT 24%
Price includes: Itinerary planning, complete invitation process incl. follow up, escort from Germany incl. escort travel costs to first arrival point in Finland
Price does not nclude: Travel costs to Finland for participates, travel, accommodation, program, catering costs during the trip.
Please note: A minimum  of 4 companies is required
 

E-Newsletter – MICE and Leisure tourism
Regular contact to the travel scene is essential for keeping a good relationship with your clients. We offer regular e-newsletters to German speaking tour operators with relevant sales and marketing information about your Product or Region. We recommend 3-4 newsletters per year. Your logo and website will be included. Please note that you need to deliver the newsletter content in English or German. Up to 3 partners can be featured in one newsletter and the cost can be shared.
Time: All year round
Price: 1 150 € + VAT 24 %
Price includes: Translation, copy-writing, image selection, technical setup, mail-out of newsletter, tracking report
 

Switzerland

WE RECOMMEND

  • Sales visits
  • Media and PR events
  • Cross-marketing
  • Campaigns with local tour operators
  • Travel Agent visits to the destination

Image: Visit Helsinki image bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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