Central Europe

The main focus is in the German market. According to the UNWTO researches Germany has been one of the top countries together with China and USA as an international tourism source market in terms of number of travels and spendingaccording to statistics.

Switzerland is also an interesting market with good connections to Finland and other countries around the Baltic Sea. 
 

Germany


MARKET OVERVIEW

German market is still one of the strongest and the biggest in tourism business. Especially it is dominating in Europe. Outbound leisure travel is heavily concentrated on short- and medium-haul destinations in the Mediterranean and Europe. There are several pull factors for Germans to come to the Baltic states, Nordic countries and Russia. Tour operators role is still quite important and there are still some TOs specialized to sell Nordic countries. Low budget airlines, frequent ferry connections in Baltic Sea and Via Baltica are providing quite good accessibility to German market. Material in German language is needed.

We are mainly focusing in three different target groups in Germany:
1. Family travel
2. DINKs, young and trendy adults, GLBT market
3. WHOPs, senior travelers, +50
Roundtrip activity packages are in our focus using German speaking portals and local tour operators. 
 

ECONOMY

Germany is only expected to grow at a rate of 0.5% this year, according to the latest economic forecasts by the European Commission. The forecasts suggested that Germany's budget surplus will hit 1% this year and decline to 0.8% in 2020. Government debt is expected to fall from 58% of GDP in 2019, to 56% in 2020. Economic growth is projected to strengthen as GDP growth with 1,5%. Robust labour market, low interest rates and low oil prices underpin private consumption. Unemployment remains very low, 2,8%. German society is aging. Immigration is seen here good thing because it is delaying population aging. Inflation rate is growing little bit but it is still rather low, around 1,6%.

WE DO RECOMMEND

  • Agent FAM trips
  • Roadshows/Workshops
  • Tour Operator Campaigns (local and/or online tour operators)
  • Marketing campaigns
  • Sales Visits to German and/or Swiss Tour Operators
  • E-Newsletters to Tour Operators 
     

MARKETING ACTIONS IN 2020 - 2021

Product Development trip
4-day trip with site inspection, evaluation of product available, selection of suitable product for German speaking markets, insights on the German speaking travel markets and suggestions of tailor-made marketing activities. Up to 3 destinations can be visited within four days and share the costs.
Time: All year round
Price: 3 600€ + VAT 24%
Included: Site inspection, evaluation of product available, selection of suitable product for German speaking markets, insights on the German speaking travel markets, suggestions of tailor-made marketing activities.
Not included: Travel costs and other related costs upon notice
 

Visibility and conversion development
Jointly identify unique selling points suitable for German speaking markets for up to 3 partnering regions in Finland. You receive a written evaluation of your promotion material (print and website) with specific consideration of German speaking markets. Together we fine-tune and adapt the marketing strategy, print and online material for up to 3 partnering regions in Finland.
Time: All year round
Price: 3 600€ + VAT 24%
Included: Identification of selling points, written evaluation, marketing strategy analysis and adaption in case required, suggestion of marketing activities.
Not included: Travel costs and all other related costs upon notice
 

Roadshow/Workshop, one evening – MICE and Leisure tourism
This Reception/Workshop can be either a Lunch or a Dinner Event in main cities of Germany or Switzerland. Expected audience: 25-30 tour operators/MICE agents plus trade press.
Time: spring and autumn
Place: German or Switzerland
Price:
1 100€ (Germany) + VAT 24%
1 200€ (Switzerland) + VAT 24%
Included: Organization, location, technical equipment, catering during event
Please note: min. 7 companies needed
 

Sales Visit – MICE and Leisure tourism
Sales Visits over 3 days in Germany and/or Switzerland. Cities can be a partial combination of the most important cities in Germany. A maximum of 3 partners can share the costs.
Place: Germany and/or Switzerland
Price: 4 800€ + VAT 24%
Included: Organization, escorting
Not included: Travel costs for all partners and escorting person
 

Famtrip – Leisure tourism
Itinerary will be agreed beforehand and organized in cooperation with the partners in Finland. The fee is valid for fam trips duration of max. 4 days in Finland including escort from Germany. Longer trips are subject to a surcharge.
Time: All year round
Place: Finland
Price: 1 800€  + VAT 24%
Included: Itinerary planning, complete invitation process incl. follow up, escort from Germany incl. escort travel costs to first arrival point in Finland
Not included: Travel costs to Finland for participates, travel, accommodation, program, catering costs during the trip.
Please note: Minimum 4 companies needed
 

E-Newsletter – MICE and Leisure tourism
Regular contact to the travel scene is essential for keeping the good relationship with your clients. We offer regular e-newsletters to German speaking tour operators with relevant sales and marketing information on your Product or Region. We recommend 3-4 newsletters per year. Your logo and website will be included. Please note that you need to deliver the input for the newsletters in English or German. Up to 3 partners can be featured in one newsletter and share the costs.
Time: All year round
Price: 1 150€ + VAT 24%
Included: Translation, copy-writing, image selection, technical setup, mail-out of newsletter, tracking report
 

Switzerland


WE DO RECOMMEND

  • Sales visits
  • Media and PR events
  • Cross-marketing
  • Campaigns with local tour operators
  • Travel Agent visits to the destination

 

Image: Visit Helsinki imagebank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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