Eastern Europe

Itä-Eurooppa

We are mainly interested in the Polish and Ukrainian markets. The Polish market is interesting because of its number of inhabitants. The amount of close to 40  million people in Europe makes it a very interesting target group. What we have experienced so far is that many European destinations - especially euro currency markets- are quite expensive for Polish customers. This poses a small hinder in the markets. Polish visitors can reach the Baltic States, Finland and Nordic countries in several ways:

  • via the Baltic countries by car and by bus
  • via Denmark by car and by bus
  • via ferry connections to Sweden and from there to Estonia, Finland and Latvia
  • by plane from Krakow and Warsaw

The Ukraine market is also interesting for travel trade. Unfortunately the Ukrainians are often mistaken for Russian clients due to the fact that many Russian tour operators have a branch office in Ukraine and clients book via these Russian companies. For this reason, Ukrainians are shown as Russians in many statistics. At the moment the current situation has halted all Ukrainian outbound travel. We have during the past years actively invited Ukrainian tour operators for different FAM trips.
 

Poland

MARKET OVERVIEW

Due to the high cost of travelling outside the country, the majority of outbound Poles are expected to shorten the duration of their outbound stays, although they are also expected to organize outbound trips more often. This tendency is set to include weekend trips and city breaks. Other ways to save time when booking overseas holidays is to choose countries which are located in closer proximity to Poland. Mainstream holidays, sun and beach holidays and round trips offer the best product potential. Demand for niche products is still relatively small, but interest is expected to increase. As Polish travellers are very price sensitive, tour operators underline the importance of price promotions. 
 

ECONOMY

The World Bank estimates that Poland's GDP growth in 2020 will amount to 3.6%, and will slow to 3.3% in 2021. The continuation of solid growth in private consumption, together with a recovery in investment, is forecast to lead to faster economic growth. The labour market has performed well so far but is expected to tighten with labour supply negatively affected by a lowering of the statutory retirement age. In 2020 inflation will be 1,8% and unemployment rate 5,9%.

WE RECOMMEND

  • Media, bloggers and PR
  • FAM trips
  • Travel Agent visits to the destination
  • Sales visits
  • Trade events 
     

MARKETING ACTIONS IN 2022 to be updated soon

Poland - Czech Republic - Hungary Workshop Roadshow

Time: September 2021

Place: Warsaw (Poland), Prague (Czech Republic) and Budapest (Hungary)

Price: 1900€ + VAT 24 %, one city 700€ + VAT 24%

Price includes:  organizing events in three cities, Buyers Manual, ToolBox representative services

Price does not include: Travel and accommodation expenses, meals

Programme:

Will be published in spring 2021

Note! A minimum of 4 companies is required.

Registration:  office [at] toolboxtravel.fi

TV Programme Project
We are looking for a destination in winter 2019-2020 and spring 2020 for a tv programme series. Target audience groups are families with children and young adults. Each episode is 15 minutes long and the idea is to show travel destinations in Scandinavian. One programme presents three themes or travel destinations.  
Price: starting from 4 500€ + VAT 24%
 

Tour operator, travel agent and media visits in one Scandinavian country
A typical tour operator FAM trip normally takes 3 - 4 days.
Media trips also include article(s) in winter and spring 2020. It is possible to choose the print for the article.
The availability is for activities, fishing or other hobbies. Other options are for daily magazines and family lifestyle media. Paid articles are the most common way of marketing, in the right media. 
Price: tour operator, travel agent and/or media visit, starting from 3 000€ + VAT 24% 
 

Gazeta Wyborcza
Gazeta Wyborcza is the biggest newspaper in Poland. The newspaper has over 180 000 daily readers. Our campaign includes 1 or 4-page articles and the main distribution areas of the newspaper are Warsaw, Gdansk, Krakow and Poznan. 
Registration fee: Gazeta Wyborcza article;
1 page 8 950€ + VAT 24%
4 pages 19 000€ + VAT 24%
Registration: Not later than one month prior to the chosen date
 

Gazeta Wyborcza Internet Campaign
Gazeta Wyborcza is a popular internet site which is divided into four different geographically local sites. We produce article campaigns for one week in the sites as follows: www.warszawa.gazeta.plwww.trojmiasto.gazeta.plkrakow.gazeta.pl and 
poznan.gazeta.pl
To increase the volume a banner campaign is offered during the week of the internet campaign. Banner clicks will be around 70 000. 
Price: Gazeta Wyborcza internet campaign, 6 750€ + VAT 24%
Registration: One month prior to the chosen date
 

Other media
Fishing travel articles ”Wedkarski Siwat” magazine, 1 page article. The articles are editorials. We are able to use existing texts and images of tourist destinations and companies. 
Travel Enclosure ”Odkryj Europe”, 1 – 4 page articles.
Price: Starting from 1 500€ + VAT 24%
Registration: One month prior to the chosen date of publication
 

Tour Operator event
Half day with catering and Suppliers’ Manual.
Time: All year round
Place: Warsaw
Price: 2 250€ + VAT 24%
 

Translation in Polish
Translation from English to Polish is 3,80€ / original text row (row = 60 strokes) + VAT 24%. The volume of text is negotiated with the client.
Price: Proof reading from 50€ + VAT 24%
 

For more information and/or a tailor made offer please contact us at: office [at] toolboxtravel.fi.

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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