Middle East

We have become more and more interested in countries located on the Arabian Peninsula. All the activities we  can do in the United Arab Emirates we are able to do in the other countries located in the area. Clients are mainly male travellers. Special Interest and incentive travel are our focus in product development.

The Booming Market Middle East - Islam and Halal Travel

The Booming Market Asia - Introduction Middle East and Islam (pdf)

Arab Emirates


Tour operators from the UAE perceive the Nordic countries as a new, interesting, and competitive product, compared to other countries. To market these countries, we have to promote events like travel fairs where you can meet people from various sectors to get an understanding of the current trends. There are also some challenges. Hence, to market our destinations in Arab countries, one must be familiarized with the needs of the target groups, and especially the Arab family travellers. The most important market areas are Dubai and Abu Dhabi. A few professional tour operators operate in these countries and they have also offices in neighbouring countries.


Abu Dhabi: Growth in the UAE is forecast to be at 2.6 per cent in 2019 and jump to 3 per cent in 2020, as the country pushes infrastructure investments ahead of Dubai's Expo 2020, according to the new World Bank's Gulf Economic Monitor. Growth in the UAE is forecast to be at 2.6 per cent in 2019 and jump to 3 per cent in 2020. The UAE will remain politically stable domestically in 2019-23 despite regional tensions. A possible transfer of power in Abu Dhabi from the current ruler, who is in poor health, to the crown prince will pass smoothly. 


  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns 

MARKETING ACTIONS IN 2022 to be updated soon

Arabian Travel Market 2021
The leading travel and tourism event in the region and a true global marketplace for companies right across the industry. The number of exhibitors is more than 2,500. 
Optionally: Targeted meetings with local tour operators without own section
Time: May 2021
Place: Dubai, UAE
Price: 4 900€ + VAT 24 %
Price includes: The stand, organizing the event, ToolBox English speaking assistance during the fair. Sales meetings with persons familiar with the markets during the professional days and possibly 3-4 travel agency visits during the trip
Price does not include: Accommodation or travel expenses, meals
Please note: A minimum of 4 companies is required

Sales trip to Qatar and UAE 2021
Personal introduction of the Baltic Sea Region manual and suitable package tours to local tour operators personally. Follow-up: 2-4 Baltic Sea area briefings via email. Tailor-made.
Time: November 2019
Place: Qatar (Doha) and UAE (Abu Dhabi, Dubai)
Price: 4 250€ + VAT 24 % / person / week
Please note: A minimum of 4 companies is required

Our Partner Company in the United Arab Emirates:

Mrs. Tuija Sulkinoja

Image from Visit Helsinki image bank, Markku Ojala

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here


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