North America

Pohjois-Amerikka

A third country, Mexico, could be added to this list, but our knowledge of that target market area is limited. We are mainly focusing on the Canadian markets in British Columbia, Ontario and Quebec provinces.

Canada

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
     

The United States of America (USA)

MARKET OVERVIEW

In the USA specific states and areas have more travellers, for example to Europe. These are the western part of USA, the Great Lakes and the East Coast. We have good connections to tour operators and media and work with a specific operations agent. The competition in the North American Travel arena is fierce, marketing has to be targeted and continuity is the key. The US market offers endless opportunities and the upscale affluent traveller segment is of special  interest to the Nordic Countries. A growing number of US citizens have a Hispanic background. The domestic economy, value for money and world events are the three major factors impacting US travel trends.

ECONOMY

U.S. GDP growth will be 2% in 2020 and 1.8% in 2021.  the economy is expected to grow at a solid but moderating pace in 2019 and 2020: The growth rate of real GDP is predicted to be 2.3% in 2019 and 1.9% in 2020. The unemployment rate is anticipated to remain below 4% through the end of 2020

The unemployment rate will average 3.6% in 2019. It will increase slightly to 3.7% in 2020 and 3.8% in 2021. That's lower than the Fed's 6.7% target. But former Federal Reserve Chair Janet Yellen noted a lot of workers are part-time and would prefer full-time work. Also, most job growth is in low-paying retail and food service industries. Some people have been out of work for so long that they'll never be able to return to the high-paying jobs they used to have. Structural unemployment has increased.

 WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns 

MARKETING ACTIONS IN 2022 to be updated soon

E-blitzes
E-blitzes are sent to approx. 84 -90,000 US & Canadian travel agents (per blitz) to drive traffic to website and to social media and highlight major themes as well as inspire the trade to make recommendations to their clients. An e-blitz is a broadcast of an especially designed computer/html form with promotional information to a large database, in order to create awareness. Current average hit rate ( open rate ) to e-blitzes range from 10 to 20 %. Blitzes go to agents from nearly every agency, consortium, host agency and home based agents. The message can also be tailored to reach Mice and/or consumer markets, but at a higher cost.
Price: Approx. 3 000€ + VAT 24 %
 

Management of the project
We will assist in designing a powerful message, catchy subject lines and a colorful simple form – travel trade will not take time to read lengthy e-mails. The message can also be tailored to specific markets; FITs, groups, luxury, special interest, LGBT, or other markets.
Price: Approx. 2 500 - 3 000€ + VAT 24 %
 

Press releases
for select trade press, short release to catch attention and direct mail to selected tour operators – providing information for tour development into the future.
Price: Negotiated separately
 

 Our partner company in North America:

Global Marketing Initiatives, Inc.

Image: Visit Helsinki image bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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