Russia is the world’s 9th most valuable source market for international tourism and has trebled in value over the past decade. The Russian Government has announced that Russians will have 10 days of holidays in January (covering New Year and Russian Orthodox Christmas) as well as nine days in May (1-5 for May Day and 9-12 for Victory Day). This will mean that Russians will most likely take time off in between the May holidays, making it almost a two-week break.

Half of all online purchases are made by Muscovites. Travel programmes on television and books play a major role in influencing destination choices. The Internet is becoming an increasingly important planning tool for the FIT market. 62 % of the population is using the internet. Spending time with family and friends are important life priorities for Russians. Our market areas are the Greater St.Petersburg, the Greater Moscow and the Western part of Russia.


The World Bank report released on June 4 said it sees Russian growth edging up to 1.4 percent in 2018. Russia is emerging from recession, with a diminishing contraction of consumer demand amid increasing price and currency stability, and a positive contribution from exports. Recently, the International Monetary Fund (or IMF) also upgraded its forecast for Russia’s gross domestic product (or GDP) growth from 1.1% to 1.4% in 2017 and from 1.2% to 1.4% in 2018. 


  • Media, bloggers and PR
  • Social media campaigns
  • Brochure distribution
  • Travel Agent visits to the destination
  • Sales visits 
  • Campaigns with local tour operators
  • Cross-marketing
  • Consumer marketing

MARKETING ACTIONS IN 2022 to be udated soon

CIS Travel Inwetex 2021
Visit at CIS Travel Inwetex in St.Petersburg, which is the biggest travel show in the city.
Guided visit at the fair followed by a PR event in city centre area.
Time: October 2021 (also in 2022)
Place: St. Petersburg, Russia
2 800€ + 24% VAT (2 representatives from different companies, shared table, 1 400€/person)
1 700€ + 24% VAT (one representative/company), 300€ + 24% VAT (additional representative from the same company)
500€ + 24% VAT only brochure distribution (limited amount)
Price includes: Visa arrangements, train tickets (Helsinki-St.Petersburg-Helsinki), transportation by private bus to the fair centre, private guide, entry to the fair, possibility to have interpretation assistance, dinner at a local restaurant.
Price does not include: Visa costs
Please note: Only for Finnish travel trade

Blogger project
Blogger project including the project management of bringing bloggers to a selected number of destinations, a Russian speaking group leader as escort, organization of the trip and required documents and final report.
Time: All year round
Price: Approx. 1 200€ + VAT 24%
Price includes: 3-4 days / 5 bloggers. Search of bloggers, invitation and contact, visa, escorting, final report.
Price does not include: Programme planning, travel expenses, accommodation, meals - social media campaign
Creation and maintenance of the group in the biggest social media portal
Time: All year round
Price: 500 - 650€ + VAT 24% / month 
Price includes: Creation of the group, around 10 posts/week and comments to others’ posts, posts on other groups’ pages, contest and marketing of it on other groups’ pages, monthly report. Activities 7 days/week. 

Price does not include: Creating and maintaining other social media sites in Russia. Landing pages to client’s own internet sites.
Please note: Available for companies operating in Baltic states and Nordic countries

Subway campaign in St.Petersburg
Advertising your destination or company in metro wagons where over 5 million trips are made every day! Opportunity to advertise in metro wagons, corridors or escalators. Simultaneous additional marketing on the social media site.
Time: All year round
Metro trains: 4 000€ + VAT 24% per month
Escalators: 1 985€ + VAT 24% per month (5 ads/campaign)
Metro corridors: 1 960€ + VAT 24% per month (5 ads/campaign)

Price includes: Advertisement, translations, campaign site at social media site
Price does not include: Direct sales to consumers, producing series of advertisements

Brochure distribution
1) Brochure distribution to travel agencies in St. Petersburg:

25 agencies: 720€ + VAT 24%, max. 80 kg
2 x 25 agencies: 1 200€ + VAT 24, max 85 kg
3 x 25 agencies: 1 920€ + VAT 24%, max 90 kg
4 x 25 agencies: 2 520€ + VAT 24%, max 100 kg
Included: Shipping, storage, distribution, customs clearance, reporting
Please note: For each exceeding kg: 5€ + VAT 24%
2)  Brochure distribution shopping malls and Visa Centres in St. Petersburg

6 months: 3 000€ + VAT 24%: max 400 kg
12 months: 5 400€ + VAT 24%: max 500 kg at a time, max 1000 kg totally
Price includes: Shipping, storage, distribution, customs clearance, report

Our partner companies in the Russian market:

eRusWay Oy, Panorama Tours and NC Sourcing Oy

Travel Article

Matka Workshop Day 2023 Pre and Post Tours for Buyers

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
» View detailed contact information here


Kotisivut Sivumestari