Russia

Venäjä

MARKET OVERVIEW

Russia is the world’s 9th most valuable source market for international tourism.The Russian Government has announced that Russians will have 10 days of holidays in January (covering New Year and Russian Orthodox Christmas) as well as nine days in May (1-5 for May Day and 9-12 for Victory Day). This will mean that Russians will most likely take time off in between the May holidays, making it almost a two-week break.

Half of all online purchases are made by Muscovites. Travel programmes on television and books play a major role in influencing destination choice. The Internet is becoming an increasingly important tool for planning by the FIT market. There are an estimated 136,000 High Net Worth Individuals in Russia. The main market areas are the Greater St.Petersburg, the Greater Moscow and the Western part of Russia.
 

ECONOMY

The World Bank report released on June 4 said it sees Russian growth edging up to 1.4 percent in 2018. Russia is emerging from recession, with a diminishing contraction of consumer demand amid increasing price and currency stability, and a positive contribution from exports. Recently, the International Monetary Fund (or IMF) also upgraded its forecast for Russia’s gross domestic product (or GDP) growth from 1.1% to 1.4% in 2017 and from 1.2% to 1.4% in 2018. 
 

WE DO RECOMMEND

  • Media, bloggers and PR
  • Brochure distribution
  • Travel Agent visits to the destination
  • Sales visits 
     

MARKETING ACTIONS IN 2020 - 2021

CIS Travel Inwetex 2021
Visit at CIS Travel Inwetex in St.Petersburg, which is the biggest travel show in the city.
Guided visit at the fair followed by a PR event in city centre area.
Time: October 2021 (also in 2022)
Place: St. Petersburg, Russia
Price: 
2 800€ + 24% VAT (2 representatives from different companies, shared table, 1 400€/person)
1 700€ + 24% VAT (one representative/company), 300€ + 24% VAT (additional representative from the same company)
500€ + 24% VAT only brochure distribution (limited amount)
Included: Visa arrangements, train tickets (Helsinki-St.Petersburg-Helsinki), transportation by private bus to the fair centre, private guide, entry to the fair, possibility to have interpretation assistance, dinner at a local restaurant.
Not included: Visa costs
Please note: Only for Finnish travel trade
 

Blogger project
Blogger project including the project management of bringing bloggers to a selected number of destinations, escort by a Russian speaking group leader, organization of the trip and needed documents and final report.
Time: All year round
Price: Approx. 1 200€ + VAT 24%
Included: 3-4 days / 5 bloggers. Search of the bloggers, invitation and contact, visa, escort, final report.
Not included: Programme planning, travel expenses, accommodation, meals
 

VKontakte.ru - social media campaign
Creation and maintenance of a group.
Time: All year round
Price: 500 - 650€ + VAT 24% / month 
Included: Creation of the group, around 10 posts/week and comments to others’ posts, posts on other groups’ pages, contest and marketing of it on other groups’ pages, monthly report. Activities 7 days/week. Not included: Creating and maintaining other social media sites in Russia. Landing pages to client’s own internet sites.
Please note: Available for companies operating in Baltic states and Nordic countries
 

Subway campaign in St.Petersburg
Advertising your destination or company in metro wagons where over 5 million trips are made every day! Opportunity to advertise in metro wagons, corridors or escalators. There is additional marketing in VKontakte.ru social media site simultaneously.
Time: All year round
Price: 
Metro trains: 4 000€ + VAT 24% per month
Escalators: 1 985€ + VAT 24% per month (5 ads/campaign)
Metro corridors: 1 960€ + VAT 24% per month (5 ads/campaign)

Included: Advertisement, translations, campaign site at VKontakte.ru social media site
Not included: Direct sales to consumers, producing series of advertisements
 

Brochure distribution
1) Brochure distribution to travel agencies in St. Petersburg:
Price:

25 agencies: 720€ + VAT 24%, max. 80 kg
2 x 25 agencies: 1 200€ + VAT 24, max 85 kg
3 x 25 agencies: 1 920€ + VAT 24%, max 90 kg
4 x 25 agencies: 2 520€ + VAT 24%, max 100 kg
Included: Shipping, storage, distribution, customs clearance, reporting
Please note: For each exceeding kg: 5€ + VAT 24%
2)  Brochure distribution shopping malls and Visa Centres in St. Petersburg
Price:

6 months: 3 000€ + VAT 24%: max 400 kg
12 months: 5 400€ + VAT 24%: max 500 kg at a time, max 1000 kg totally
Included: Shipping, storage, distribution, customs clearance, report
 

  

Our partner companies in the Russian market:

eRusWay Oy, Panorama Tours and NC Sourcing Oy

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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