Scandinavia / Nordic countries

Nordic people are big travellers in numbers and frequencies. That makes these destinations important and interesting to follow. 
 

Denmark

ECONOMY

Growth has slowed due to the Russia-Ukraine war, with GDP forecast to expand by 3% in 2022 and 1.4% in 2023. The resilience of the Danish economy is underpinned by its low reliance on fossil fuel imports and strong household, corporate and government balance sheets. However, consumer and business confidence have fallen considerably and inflation has increased to over 6%. Further energy market disruption could reduce growth and push prices higher again, while the tight labour market could trigger more sustained inflation if it leads to rapid wage growth.

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns

Iceland

ECONOMY

The economy is projected to grow by 4.2% in 2022 and 2.8% in 2023, driven by buoyant goods and services exports. Household consumption will slow in the course of 2023 as real wage growth is set to cool. Worsening financial conditions and uncertainty related to the consequences of the war in Ukraine is expected to weigh on business investment, but investment in residential housing will remain solid. Unemployment will continue to decline slightly, to around 4.5% at the end of 2023.

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns

Norway

ECONOMY

Mainland GDP growth of 3.5% is projected for 2022, reflecting the final phase of recovery in the wake of the pandemic. In 2023, economic growth will have declined towards its long-term potential rate, at 1.7%. Risks to inflation are pronounced, given the broadening of large price increases and elevated uncertainties around commodity prices. The labour market, already tight, will add to pressures on wage inflation. House prices and household indebtedness remain high.

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns

Sweden

MARKET OVERVIEW

Global rank for international tourism expenditure: 19th. Swedish consumers are comfortable using the Internet to book travel, and consider themselves to be experienced international travellers. Sweden is the world’s 20th most valuable source market for international tourism. More than an eight of the population lives in the capital Stockholm. The key travel trade centres are Stockholm, Gothenburg and Malmo. Seven out of ten Swedes read reviews on the Internet before they book their holidays. The most common places are search engines (88 %) and contacting company directly (87 %). Ferry/cruise companies play an important role as distribution channels for the neighbouring countries.
 

ECONOMY

Growth is set to slow to 2.2% this year and 1% in 2023. Heightened global uncertainty will weigh on business investment and exports. Household consumption is backed by a strong labour market, high savings and fiscal support, but will slow as higher inflation and interest rates start to bite. The unemployment rate will continue to fall this year but will level off in 2023, as skills in high demand become increasingly scarce.

WE RECOMMEND

  • Sales visits
  • Media and PR 
  • Co-operation with local and foreign ferry and cruise companies
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns 

MARKETING ACTIONS IN 2022 - 2023

Barnsemester 2023
Advertisement on the website or in a newsletter. The website has 20.000-80.000 unique visitors/week and 50.000-350.000 exposures/week. The newsletter is distributed twice a month to 60.000 contacts (a 25% hit rate/opening rate).
Time: All year round, but especially recommended in April-May 2023, results from May to September
Price:
• Web page www.barnsemester.se: Starting from 320€ + VAT 24% per 1000 exposures during the campaign (“Panorama”, (980 x 120 px) CPM)
• Newsletter: The Newsletter Format Ad is placed in the middle of the newsletter: 510 x 120 and 510 x 240: From 2 200€ 
• A combination of the website and newsletter from 2 400€
Price includes: See description above 
Price does not include: Translations in Swedish

Archipelago Fair "Skärgårdsmässan"
The Archipelago Fair in The Royal Djurgården is since 1989 one of the most appreciated events in Stockholm with more than 50 000 visitors searching for ideas for the summer holidays.
Time: May 2023
Price: 2 800€ + VAT 24% / supplier / shared tent with another supplier
Price includes: Place in a tent to be shared with another supplier, participation arrangements
Price does not include: Travel costs, accommodation, meals
Please note: A minimum of 6 suppliers is required.

 Our partner companies in Sweden:

Market Makers 

Image: Visit Helsinki image bank

Travel Article

Invitation to World Travel Market 2023 in London 6.11 - 8.11.2023

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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