Scandinavia / Nordic countries

Nordic people are big travellers in numbers and frequencies. That makes these destinations important and interesting to follow. 
 

Denmark

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
     

Iceland

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
     

Norway

WE RECOMMEND

  • Sales visits
  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
     

Sweden

MARKET OVERVIEW

Global rank for international tourism expenditure: 19th. Swedish consumers are comfortable using the Internet to book travel, and consider themselves to be experienced international travellers. Sweden is the world’s 20th most valuable source market for international tourism. More than an eight of the population lives in the capital Stockholm. The key travel trade centres are Stockholm, Gothenburg and Malmo. Seven out of ten Swedes read reviews on the Internet before they book their holidays. The most common places are search engines (88 %) and contacting company directly (87 %). Ferry/cruise companies play an important role as distribution channels for the neighbouring countries.
 

ECONOMY

Swedish economy slows – budget prospects weaken. Sweden's central government finances will weaken in the coming years as the economy slows down. ... The growth of the Swedish economy is expected to slow from 2.3 per cent last year to 1.6 per cent in both 2019 and 2020.

WE RECOMMEND

  • Sales visits
  • Media and PR 
  • Co-operation with local and foreign ferry and cruise companies
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns 
     

MARKETING ACTIONS IN 2022 to be updated soon

Barnsemester 2020 - 2021
Advertisement on the website or in a newsletter. The website has 20.000-80.000 unique visitors/week and 50.000-350.000 exposures/week. The newsletter is distributed twice a month to 60.000 contacts (a 25% hit rate/opening rate).
Time: All year round, but especially recommended in April-May 2020, results from May to September
Price:
• Web page www.barnsemester.se: Starting from 320€ + VAT 24% per 1000 exposures during the campaign (“Panorama”, (980 x 120 px) CPM)
• Newsletter: The Newsletter Format Ad is placed in the middle of the newsletter: 510 x 120 and 510 x 240: From 2 200€ 
• A combination of the website and newsletter from 2 400€
Price includes: See description above 
Price does not include: Translations in Swedish

 

Archipelago Fair "Skärgårdsmässan"
The Archipelago Fair in The Royal Djurgården is since 1989 one of the most appreciated events in Stockholm with more than 50 000 visitors searching for ideas for the summer holidays.
Time: May 2021
Price: 2 800€ + VAT 24% / supplier / shared tent with another supplier
Price includes: Place in a tent to be shared with another supplier, participation arrangements
Price does not include: Travel costs, accommodation, meals
Please note: A minimum of 6 suppliers is required

 

 Our partner companies in Sweden:

Market Makers 

Image: Visit Helsinki image bank

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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