Southern Asia and South-East Asia

Our only target market area in South Asia is India. Still undeveloped country but also many millionaires living there. Our target market areas in India are mainly in Bangalore, Mumbai and New Delhi. 

In South-East Asia the focus is mainly what is going on at ITB Asia in Singapore. But we also recommend to look over of the markets in Thailand, Malaysia and Indonesia.
 

India


MARKET OVERVIEW

Indian people are one of the most remarkable travel group with Chinese. The brand of all Nordic countries is gradually getting bigger among local tour operators. Flight connections of Finnair support that. For example there are around 50 000-60 000 bednights from India to Finland per year. Two-thirds of those in India still live in rural areas, but the urban middle class is now estimated at 300 million, 2,4 million of whom have wealth greater than $ 100,000.

Religions in India and Indian travellers

Religions in India and Indian travellers (pdf)

ECONOMY

India's economic growth will regain strength and approach 7.5% by 2020 buoyed by rural consumption and subdued inflation, the Organisation for Economic Co-operation and Development (OECD) said in its Economic Outlook on Tuesday. 

“Gross domestic product (GDP) growth in India is projected to strengthen to close to 7.25% in FY19 and close to 7.5% in FY20,” the intergovernmental agency said.  
Read more at:
//economictimes.indiatimes.com/articleshow/69431521.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

 

WE DO RECOMMEND

  • Sales visits
  • Get focused on tour operators
  • Media and PR
  • Travel Agent visits to the destination
  • Cross-marketing
     

MARKETING ACTIONS IN 2020

SATTE 2020
SATTE, South Asia’s leading travel & tourism event, concluded successfully with a record participation of 640 exhibitors from over 35 countries, 23 Indian states and buyers from over 70 cities. An increased number of exhibitors and overwhelming response from business visitors in comparison to last year is a clear indicator of the strength of the Travel & Tourism industry. There were over 16,000 visitors in 2015. The event received a record 10,000 business meeting requests between buyers and sellers. SATTE also welcomed its highest-ever number of attendees -11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.
Time: 8 Jan - 10 Jan 2020
Place: New Delhi & Pragati Maidan                                                                                                          Price: 1 600€ + VAT 24% per participant / company. 900€ + VAT 24% for additional participant from the same company.
Included: Participation in a 9-12 sqm stand with 4 participants / companies.
Registration can be done through the link located in this page.                                                          Registration: not later than 15.12.2019

Workshop in India 2020
Time:
September 2020
Place: Mumbai and Delhi
Price:
1 city: 750€ + VAT 24 % 
2 cities: 1 400€ + VAT 24 %    
Included: Arrangements for workshop venue, accommodation for the Scandinavian trade coming for the workshop, arrangement for lunch for the agents, workshop flow, preparing invites, emailing of invites and rsvp. Depending upon the cities, the invites will be from 50 to 70 agents per city.
Please note: Minimum 10 suppliers needed to provide this workshop event roadshow. 
Local flights Delhi-Mumbai-Bangalore-Delhi cost about RS 20 000. The price will be checked while booking.
 

Our partners in India:

Footloose Fancy Free
Mrs. Papori Bharati based in New Delhi

Image: Visit Helsinki  materialbank

Travel Article

Invitation to Luxury Travel Event at MALT Congress Dubai 6.9 - 7.9.2021

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

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