Southern Asia and South-East Asia

Our only target market area in South Asia is India. Still  an undeveloped country but with many millionaires. Our target market areas in India are mainly in Bangalore, Mumbai and New Delhi. 

In South-East Asia the focus is mainly on what goes on at ITB Asia in Singapore. We also recommend to look at the markets in Thailand, Malaysia and Indonesia.



Indian people are one of the most remarkable travel group, together with the Chinese. The Nordic countries brand is gradually getting more known among local tour operators. The flight connections of Finnair support this. There are around 70 000-80 000 bed nights from India to Finland per year. Two-third of the population in India still lives in rural areas, but the urban middle class is now estimated at 300 million, 2,4 million of whom have wealth greater than $ 100,000.

Religions in India and Indian travellers

Religions in India and Indian travellers (pdf)


After the second infection wave that peaked in May, the recovery is gaining momentum and GDP is projected to grow at 9.4% in fiscal year (FY) 2021-22 before reverting to 8.1% in FY 2022-23 and 5½ per cent in FY 2023-24. Inflation has remained close to the upper band of the Reserve Bank of India (RBI), but should ebb as supply chain disruptions are overcome. Financial markets remain strong and capital inflows support the build-up in reserves. The appearance of a new virus variant, especially if combined with a relaxation of attitudes, is the major downside risk, together with a less supportive global economic and financial environment.


  • Sales visits to the destination
  • Get focused on tour operators
  • Media and PR
  • FAM trips and media visits in Finland
  • Cross-marketing
  • SATTE Travel Fair in New Delhi


SATTE 2022

South Asia’s leading travel & tourism event, concluded successfully with a record participation of 640 exhibitors from over 35 countries, 23 Indian states and buyers from over 70 cities. An increased number of exhibitors and overwhelming response from business visitors in comparison to last year is a clear indicator of the strength of the Travel & Tourism industry. There were over 16,000 visitors in 2015. The event received a record 10,000 business meeting requests between buyers and sellers. SATTE also welcomed its highest-ever number of attendees -11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.
Time: 18. - 20.5.2022
Place: New Delhi & Pragati Maidan

Price: 1 600 € + VAT 24 % per participant / company. 

Price includes: Participation in a 12 sqm stand with 4 participants / companies.

Workshop in India 
September 2022
Place: Mumbai and Delhi
Price: 1 city: 750 € + VAT 24 % , 2 cities: 1 400 € + VAT 24 %    
Price includes: Arrangements for workshop venue, accommodation for the Scandinavian trade coming to the workshop, arrangement for lunch for the agents, workshop flow, preparing invites, emailing of invites and rsvp. Depending upon the cities, the invites will be from 50 to 70 agents per city.
Please note: A minimum of 10 suppliers is required to provide this workshop event roadshow. 
Local flights Delhi-Mumbai-Bangalore-Delhi cost about RS 20 000. The price will be checked when booking.
Our partners in India:

Footloose Fancy Free
Mrs. Papori Bharati based in New Delhi

Image: Visit Helsinki  image bank

Travel Article

Matka Workshop Day 2023 Pre and Post Tours for Buyers

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
» View detailed contact information here


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