Southern Europe

Etelä-Eurooppa

Southern Europe has faced many economic issues in recent years. Travelling has regardless been a big part of the population's leisure activities. In our ranking Spain will come first, after that France and Italy. 

France  

MARKET OVERVIEW

The economic situation in France has been improving, Finland is still the leading country among the Nordic countries in terms of leisure tourism. Winter in Finland remains the privileged season for the French market.

What comes to summer, the sales to Baltic Sea Region could be more significant with more targeted nature activities, products, more visibility, more communication… Norway remains the leader among the Nordic countries for the French market during the summer season. Internet bookings are more and more popular for French travellers to all destinations.

ECONOMY

GDP is projected to rebound by 6.8% in 2021 before growth moderates to 4.2% in 2022 and 2.1% in 2023. Domestic demand will drive the recovery. Improved labour market outcomes will boost private consumption while the recovery and investment plans will support investment. Exports will gradually catch up as prospects in the aeronautic and tourism sectors improve. Headline inflation has reached a high level, but the temporary freeze of regulated energy prices will reduce the short-term impact of wholesale energy price rises, while persistent labour market slack should temporarily limit pressures for wage increases.

WE RECOMMEND

  • Sales visits in the destination ( Tour Operators and Travel Agents )
  • Media and PR events
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Cross-marketing
  • Social media campaigns

MARKETING ACTIONS IN 2022

ILTM - International Luxury Travel Market

 Place: Palais des Festivals et des Congres, Cannes 

 Price: 12 500 € + VAT 24 % / company

 Price includes: Organizing the event; stand ( 4 companies, 18 sq metres ),ToolBox representative assistance. 

 Price does not include: Travel and accommodation expenses, meals, freight

 Please note: A minimum of 4 companies is required  

 Registration and further information: office [at] toolboxtravel.fi 

Italy

MARKET OVERVIEW

Travelling continues to form a big part of leisure activities. The focus is in Northern Italy due to its biggest potential. There is also a demand for Northern European destinations in the Greater Rome area. E-commerce continues to grow rapidly in Italy with travel and tourism consistently as top sellers. Italians remain budget-conscious and are increasingly booking “last minute” to take advantage of special deals. It is a habit to use bank holiday to create a bridge or “ponti” which links the weekends to the bank holidays for a longer time off.

Italian travel trade consider there will be 3,2% growth coming in volumes especially to Northern Europe. The COVID-19 pandemic is still affecting to travel possibilities of outbound tourism. There are plans to open up travelling already during summer 2021. There have been bankruptcies within outbound tourism industry due to the travel restrictions for longer period.

ECONOMY

The strong 2021 rebound from COVID-19 is forecast to ease progressively in 2022 and 2023,with growth of 4.6%and 2.6%. The recovery is expected to benefit from supportive fiscal policy, including investment financed through Next Generation EU funds, and progressively normalising services activity. A gradual rise in  employment  should  support  steady  consumption  growth.  The  recent  increase  in  headline  inflation  is expected to moderate, but core inflation is forecast to rise as spare capacity declines and purchasing power increases.

WE RECOMMEND

  • Media and PR
  • Campaigns with local tour operators
  • Campaigns with on-line tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
  • FAM trips and media visits

MARKETING ACTIONS IN 2022 

Baltic Sea workshop for travel trade
One day B2B sales event in Milan City centre. Meetings with approximately 25 Italian buyers, tour operators, big agents and incentive houses.
Time: October 2022
Place: Milan city centre, Italy
Price: 1 300 € + VAT 24 %
Price includes: Own sales table, Buyers Manual, internet access, electricity
Price does not include: Travel and accommodation expenses, meals
Please note: 8 – 20 suppliers are required. Registration by 30.8.2022. Further information: office [at] toolboxtravel.fi
 

TTG Travel Trade fair 2022 Rimini
International travel trade fair in Rimini. This annual three-day event takes place for the 53rd time in 2022. 50,000 trade visitors, more than one thousand direct exhibitors and 2,400 companies represented from 100 countries.
Time: 12 - 14 October 2022
Place: Rimini, Fair center
Price: 

Own table
Early Bird Package until 15.7.2022, 3.900 € (+ VAT 24 %, if applicable), one representative.
Normal Price until 30.8.2022, 4.200 € (+ VAT 24 %, if applicable) , one representative
Additional person from the same company 900 € (+ VAT 24 %, if applicable) in each price category.

Shared table = one meeting table is shared with a different company representative
- in shared table reservations, the Supplier is requested to find the partner to share the table.
Early Bird Package until 15.7.2022, 2.200 € (+ VAT 24 %, if applicable), one representative. Total amount for two companies is 4.400 € (+ VAT 24 %, if applicable)
Normal Price until 30.8.2022, 2.450 € (+ VAT 24 %, if applicable) , one representative. Total amount for two companies is 4.900 € (+ VAT 24 %, if applicable)
Additional person from the same company 900 € (+ VAT 24 %, if applicable) in each price category. Please notice  there is no fixed chair seating for the additional person attending at this price category. Our recommendation is to have between these two company representatives breaks or touring in the fair, meanwhile the colleague is sitting at the meeting table.


Price includes: Own or shared table at the Nordic stand, ToolBox representative assistance during the fair. stand with own or shared negotiation table with another company (2 companies in each table), 4 chairs around each table, lights, eletricity plug, brochure stand (shared with other companies), free
   WiFi, small storage room (1sqm) for clothes
* registration administration
* accommodation + breakfast for three nights in Rimini!
* newsletters for Italian tour operators, travel agencies and travel media about the participants 2 weeks prior to the event


Price does not include: Travel expences, other accommodation than what targeted by the organizer part of registration package, meals (except Get together event), freight of company's own materials.
 

Please note: A minimum of 4 companies is required. Registration by 30.8.2022. Further information: office [at] toolboxtravel.fi

Roadshows and promotional events: On request
Consumer Campaigns

  • Co-marketing campaigns with big companies.
  • Product Campaigns in Summer and in Winter, online and offline. 

Media

  • FAM trips
  • Press communication
  • Press conferences 

Consultancy
Consultancy in product development, sales and marketing. 

Personalized marketing materials
Creation and production of sales and marketing materials. 

Spain and Portugal

MARKET OVERVIEW

In Spain the main market areas are Barcelona (Catalonia) and Greater Madrid area. So far Catalonia has been the most important target market area in numbers. Many merging company events have been taken place during these few years. The economy has severely affected the volumes in Spain.

The Portuguese market is very dependent on transportation connections to the Nordic countries. Portuguese tour operators also have good connections to the Brazilian markets.

ECONOMY

GDP is projected to grow by 5.5% in 2022 and 3.8% in 2023, supported by fiscal and monetary policy. Domestic demand will be the main driver of growth as higher confidence, improving labour market conditions, favourable financing conditions and the Next Generation EU funds boost private consumption and investment. Headline inflation in 2022 will remain high, due to the carryover effect from 2021, while core inflation will remain at moderate levels.

The Portuguese economy is projected to grow by 4.8% in 2021, 5.8% in 2022 and 2.8% in 2023. GDP should surpass its pre-crisis level only around mid-2022. Robust growth is mainly driven by domestic demand, and will be boosted by the absorption of EU funds. The current rise in production costs, driven essentially by energy prices, is not expected to fuel underlying price pressures substantially given still sizeable slack in the economy.

WE RECOMMEND

  • Sales visits in the destination ( Tour Operators and Travel Agents )
  • Media events ( e.g. in connection with travel fairs )
  • Campaigns with local tour operators and on-line tour operators
  • Cross-marketing
  • Social media campaigns  

MARKETING ACTIONS IN 2022 

Baltic Sea Workshop, Barcelona, Madrid and Lisbon in Portugal/Succesfully completed

Prices for suppliers in different categories :

Early Bird Price until 15.04.2022.

Normal price16.4 - 30.04.2022, exception for the Lisbon workshop where the deadline is already 24.04.2022.

1. Barcelona OR Madrid Workshop / one workshop only

Early Bird Price Package:

750 € + VAT 24 %  - one representative, own table. 

1000 € + VAT 24 % - two representatives from the same company, own table.

600 € + VAT 24 % - shared table with another company. One representative / each company. Total price for two companies is 1 200 € + VAT 24 %.

Normal price: please add +100 € + VAT 24 %  for each price category above.

2. Combination Barcelona and Madrid  workshop events, 2 events together

Early Bird Package Price:

1 500 € + VAT 24 % - one representative, own table.

1 800 € + VAT 24 % - two representatives from the same company, own table.

1 200 € + VAT 24 % - shared table with another company. One representative / each company. Total price for two companies is 2 400 € + VAT 24 %. 

Normal price: please add +100 € + VAT 24 %  for each price category above.

3. Lisbon only

Early Bird Price Package:

800  € + VAT 24 %, one representative, own table

1 100 € + VAT 24 %, two representatives from the same company, own table

600 € + VAT 24 %, shared table with another company. One representative / each company. Total price for two companies is 1 200 € + VAT 24 %.

Normal price: please add 100 € + VAT 24 %  for each price category above.

4. Combination of all three events; Barcelona, Madrid and Lisbon 24.5 - 26.5.2022.

Early Bird Price Package:

2 100 € + VAT 24 % - one representative, own table.

2 400 € + VAT 24 % - two representatives from the same company, own table.

1 800 € + VAT 24 % - shared table with another company. One representative / each company. Total price for two companies is 3 600 € + VAT 24 % .

Normal price: please add +100 € + VAT 24 %  for each price category above.

Price includes:
- Workshops in Barcelona, Lisbon and Madrid with lunch 

- Free WiFi
- Profile and marketing for foreign buyers
- Buyer's contact information (name, company name, email address in English)
- ToolBox assistance during the workshops

Price does not include

- flights in/out your home country and Spain or Portugal

- flights in Spain or in Portugal

- train journeys between Barcelona - Madrid

- other possible transfers 

- freight of your materials to the workshop venue places

Sales visits
Sales visits in the most important cities ( Madrid, Barcelona, Lisbon, eventually Bilbao and Valencia ) visiting the main tour operators dealing with Finland and other Nordic and Baltic countries.
Price: 
1 200 € + VAT 24 % / 3 visits / day. Additional visits 350 € + ALV 24 % / visit 
Price includes: Organization of the sales visits ( 3-6 tour operators / day ), escorting, interpretation if needed
Price does not include: Travel and accommodation expenses, meals
 

Product Development and FAM trip project
A 2-step project focusing on developing the products of a certain destination according to the market needs and finding committed sellers for the products.
1) Site inspection trip accompanied by ToolBox representative, evaluation of the products, selection of suitable products for the market, suggestion and support for the product development.
2) Invitation of the decision makers of the most important tour operators dealing with the area or interested in starting the programming, escorting of the group, follow-up.
Price: 5 500 € + VAT 24 % ( 4 + 4 days, minimum of 4 tour operators participating, 1-3 destinations)
Price includes:  Please see the description above. Travel expenses of ToolBox representative are included from abroad to Finland (Helsinki) and back in step nr 1
Price does not include: Travel and accommodation expenses, programme, meals
Our partner companies:

In Italy: Markit Oy, Mari Hongisto and Italian trade connections

In Spain, Portugal and Latin America: Inseltrade Ltd 

Image: Visit Helsinki image bank

Travel Article

Matka Workshop Day 2023 Pre and Post Tours for Buyers

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

Kotisivut Sivumestari