Russia

MARKET OVERVIEW

Russia is the world’s 9th most valuable source market for international tourism and has trebled in value over the past decade. The Russian Government has announced that Russians will have 10 days of holidays in January (covering New Year and Russian Orthodox Christmas) as well as nine days in May (1-5 for May Day and 9-12 for Victory Day). This will mean that Russians will most likely take time off in between the May holidays, making it almost a two-week break. Half of all online purchases are made by Muscovites. Travel programmes on television and books play a major role in influencing destination choice. The Internet is becoming an increasingly important tool for planning by the FIT market. 62 % of the population is using Internet. Spending time with family and friends are important life priorities for Russians.
 

ECONOMY

Forecasted growth of 1.2 percent in 2019 and 1.8 percent in 2020 and 2021 reflects a more modest outlook.  It is driven by a boost to household consumption from higher real wages and by public investment. Exports will slow as oil prices are no longer rising. The current account will remain in surplus. The government has adopted an ambitious investment programme for the years 2019-2024, aimed at increasing the share of investment in GDP from 21% to 25%.
 

WE DO RECOMMEND

  • Sales Visits
  • Media, bloggers and PR
  • Campaigns with local tour operators
  • Travel Agent visits to the destination
  • Cross-marketing
  • Social media campaigns
  • Consumer marketing
     

Blogger project
Blogger project including the project management of bringing bloggers to a selected number of destinations, escort by a Russian speaking group leader, organization of the trip and needed documents and final report.
Time: All year round
Price: Approx.1 200€ + 24% VAT
Included: 3-4 days / 5 bloggers. Search of the bloggers, invitation and contact, visa, escort, final report.
Not included: Programme planning, travel expenses, accommodation, meals
 

VKontakte.ru - social media campaign
Creation and maintenance of a group in the biggest social media portal VKontakte.ru
Time: All year round
Price: 500 - 650€ + 24% VAT / month
Included:  Creation of the group, around 10 posts/week and comments to others’ posts, posts on other groups’ pages, contest and marketing of it on other groups’ pages, monthly report. Activities 7 days/week. 
Not includedCreating and maintaining other social media sites in Russia. Landing pages to client’s own internet sites. 
Please note: Available for companies operating in Baltic states and Nordic countries
 

Subway campaign in St.Petersburg
Advertising your destination or company in metro wagons where over 5 million trips are made every day! Opportunity to advertise in metro wagons, corridors or escalators. There is additional marketing in VKontakte.ru social media site simultaneously.
Time: All year round
Price:
metro trains: 4 000€ + 24% VAT / month
escalators: 1 985€ + 24% VAT / month  (5 ads/campaign)
metro corridors: 1 960€ + 24% VAT / month (5 ads/campaign)

Included: advertisement, translations, campaign site at VKontakte.ru social media site.
Not included: direct sales to consumers, producing series of advertisements 

Brochure distribution
1) Brochure distribution to travel agencies in St. Petersburg:
Price:

1 x 25 agencies: 720€ + 24% VAT, max 80 kg
2 x 25 agencies: 1 200€ + 24% VAT, max 85 kg
3 x 25 agencies: 1 920€ + 24% VAT, max 90 kg
4 x 25 agencies: 2 520€ + 24% VAT, max 100 kg
Included: Shipping, storage, distribution, customs clearance, report
Please note: For each exceeding kg: 5€ + 24% VAT

2)  Brochure distribution shopping malls and Visa Centres in St. Petersburg:
Price:

6 months: 3 000€ + 24% VAT, max 400 kg
12 months: 5 400€ + 24% VAT, max 500 kg at a time, max 1000 kg totally
Included: Shipping, storage, distribution, customs clearance, report
 

More information: office [at] toolboxtravel.fi

Our partner companies in Russian market:

eRusWay Oy

 

Request a quote

Enroll

Puhelin +358 50 375 1328

Email office [at] toolboxtravel.fi

Travel Article

Finnish Travel Workshop for Baltic countries outbound travel 14.05.2021

Read the article

ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.

 

ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at] toolboxtravel.fi
» View detailed contact information here

 

Kotisivut Sivumestari