Social Media Report by Michael A. Stelzner

Released 8.4.2012

I was just reading interesting report made by Michael A. Stelzner.  Has has asked from nearly 4000 social media marketers about their opinions of social media developments. Here is the summary of that report:

Major findings
Here's a quick summary of our primary findings:


• Marketers still place high value on social media: A significant 83% of
marketers indicate that social media is important for their business.


• Measurement and targeting are top areas marketers want to master: Forty
percent of all social media marketers want to know how to measure the return
on investment (ROI) of social media and find customers and prospects.


• Video marketing holds the top spot for future plans: A significant 76% of
marketers plan on increasing their use of YouTube and video marketing, making
it the top area marketers will invest in for 2012.


• Marketers seek to learn more about Google+: While only 40% of marketers are
using Google+, 70% of marketers want to learn more about it and 67% plan on
increasing Google+ activities.


• Top three benefits of social media marketing: The number-one benefit of
social media marketing is generating more business exposure (reported 85% of
marketers), followed by increasing traffic (69%) and providing marketplace
insight (65%).


• Top five social media networks/tools for marketers: Facebook, Twitter,
LinkedIn, blogs and YouTube were the top five social media tools used by
marketers, in that order.


• Social media marketing still takes a lot of time: The majority of marketers
(59%) are using social media for 6 hours or more each week, and a third (33%)
invest 11 or more hours weekly.


• Social media outsourcing underutilized: Only 30% of businesses are
outsourcing some portion of their social media marketing, only a slight increase
from 28% in 2011.

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