Brand Process

There are clear differences between company or product branding and then destination brand. The latter on is more challenging because so many different interest groups or stakeholders (local people, businesses, authorities or industry itself) can affect to the final brand.

ToolBox approach is starting from existing image information, strengths and weaknesses. The most important factor to take here is competitors. Limited resources are guiding us to choose attributes where the resort or company is sovereign.

Brand Process needs enough patience. The delivery of the process takes years, even decades many times. There should be sufficient funding available to keep message clear in long term and Strategy Plan is directing it. 

Contact us and we will give you more details about our Brand Process!

See how we did the Helsinki destination brand.

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
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