Brand Process

There are clear differences between company or product branding and destination branding. The latter is more challenging because there are so many different interest groups or stakeholders ( local people, businesses, authorities or industry itself ) which can affect the final brand.

ToolBox approach is starting from existing image information, strengths and weaknesses. The most important factor is the competitors. Limited resources are guiding us to choose attributes where the resort or company is sovereign.

Brand Process needs patience. The delivery of the process takes years, even decades many times. There should be sufficient funding available to keep the message clear in long term. The Strategy Plan is directing it. 

Please contact us and we will give you more details about our Brand Process.

Please check the video on how we did the Helsinki destination brand.

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ToolBox Consulting Ltd. is specialized in improving service sector and especially tourism industry; its entrepreneurship and area organizations. Focus in all operations is towards international markets and progress.


ToolBox Consulting Ltd.
Maininkitie 2 C 22
FIN-02320 Espoo Finland
Tel. +358 50 375 1328
office [at]
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