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Marketing with ToolBox Consulting and Market areas

Our investments in marketing are divided into four different divisions. Additionally there are destination and company branding (Image Marketing), tour operators and travel agents visits and media PR. We have experience to operate in nearly 30 different target market areas in the world close to 25 consecutive years.

See market areas

Participating in ToolBox Consulting Marketing Events and other activities

ToolBox Consulting organize around 60 marketing events and other activities annually close to 30 countries/market areas. This makes us the biggest private travel trade marketing operator promoting both Baltic and Nordic countries.

We publish our marketing activities well ahead regarding marketing cycle. Normally in May-June the next year activities. We update information in January of the actual year. “Marketing Activities” manual can be requested by sending an email to: .

Upcoming events

Terms of Participation and Cancellation Policies

Please check our general Participation and Cancellation Policies from the link under. There can be more strict policies in some events due to original event organizer’s policies (e.g International Travel Fairs)

Terms of ToolBox Consulting Ltd. Events

Services for tour operators and the tourism industry

Tour operators and travel agencies

  • FAM trips to Baltic and Nordic countries
  • Sales Events promoting Baltic and Nordic countries
  • Product Development
  • Newsletters
  • Free request for consultancy feature

Travel trade in Baltic and Nordic countries

  • FAM trips organizer to Baltic and Nordic countries
  • Sales Events promoting Baltic and Nordic countries in close to 30 countries
  • Product Development together with the travel trade network
  • Accessibility development
  • Newsletters
  • Free request for consultancy feature

Book free consultancy

How we choose the target market areas?

We have chosen our activities by thinking the brand awareness of Baltic and Nordic countries in different target market areas. Four “Toeholds” is good way to select the marketing strategy and activities in our markets in 5 continents of operations.

See each target market area operations in marketing cycle from August to June.

Accessibility (transportation)

Accessibility is the measure of the capacity of a location to be reached from, or to be reached by, different locations. Therefore, the capacity and the arrangement of transport infrastructure are the key elements in the determination of accessibility. It is extremely important to focus in accessibility issues in the destination. Routes, flight, ship and train connections combine essential challenge which can make other marketing operations either easier or more difficult. We are experienced in planning the routes. We have been cooperating with train and ferry companies producing packages and doing joint marketing efforts.

Direct consumer marketing

We have done mainly consumer marketing in Finland and in nearby countries such as Estonia, Norway and Sweden. Cross-marketing events and campaigns have been done also in other countries such as Germany, Italy, Japan and United Kingdom. The most important has been to secure the easy access to sales in all campaigns and to find local partners to work with.

Traditional tour operators and travel agencies

Traditional distribution channels have been facing turbulences in recent years. Several tour operators have been sold to bigger wholesalers or they have emerged with similar kind of companies by getting bigger nationwide or even covering several countries. Some companies have faced bankruptcy. Some have found their survival strategy in specialization for more niche groups. It is not easy for travel agencies either. They have faced commission cuts which have created them financial problems.

Many Baltic and Nordic countries have been in this turmoil also but the DMC and DMO sector have found also a solution in public-private partnerships. Outbound tour operators are merged together and all of them have eSales platforms. We keep contact with the Baltic and Nordic DMCs and DMOs and at the same time communicate with foreign buyers. Sales visits, events, FAM trips and campaigns are typical ways of doing marketing in this field.

eMarketing and on-line tour operators

There are new tour operators which are operating online only. Several of them are not only national in their marketing actions but have also global customers. The national ones are usually smaller but they still have an important role. The global operators are expanding rapidly. ToolBox Consulting has worked with these operators and we are able to help you in campaigning and choosing the right distribution channels.

Digital marketing services

 

Global online portals

We recommend the global online portals, which should be one of the basic tourism promotion infrastructural tool to keep up communication especially with the customers. We recommend also that the English language is enough to create awareness globally. The next important languages are Spanish and Japanese.

Book free consultancy

Image: Pixabay

Additional information

Want to know more?
Contact us:

Kari

Kari Halonen

Kari Halonen

Owner and General Manager


Australia, Baltic and Nordic markets, France, Greece, North and South America, Global markets

Accessibility, Inclusive Tourism, Tourism Development