Research

ToolBox offers several research and survey possibilities for tourism industry.

• Product Development (testing, product quality, pricing)
• Customer Satisfactory Survey (quality control)
• Destination Brand Survey (delivery of communication, stakeholders activity, competence of the brand)
• Market Surveys in over 20 countries
• Distribution Channel Surveys
• Push and Pull Surveys of tourist destination or product
• Input / output Survey, which target market area to choose?
• Demand Survey for different tourism themes
• Digital Discoverability

We have shared our training aimed at tourism companies, tourist destinations, national tourism organizations and tourism educational institutions.

Trainings can be held in English, Finnish and Swedish.

Strategy Process

Our first phase is to analyze current situation in the area including capacities. Tourism direct and indirect income will be clarified, as well as employment situation.

Competition in the market is taken into consideration in the strategy work. Destination Planning and Targets of travel industry will be solved by personal interviews. SWOT Analysis is gathered together to make a Strategy Plan or Master Plan. This is delivered to the tourism industry in the area. Strategy Plan will be distributed and measured according to the process.

Destination or Tourist resort

ToolBox Consulting approach is starting from existing image information, strengths and weaknesses. The most important factor is the competitors. Limited resources are guiding us to choose attributes where the resort or company is sovereign.

Destination Management Organizations, Tourist Resorts

ToolBox Consulting has its own model to develop the Destination Management Organizations and Tourist Resorts in it’s challenging work to establish excellent cooperation between public and private sector. We combine also sales and marketing tools, development of travel products, timetable and resources. A special approach is to introduce the competence of those who are in key position. This is mainly used to improve communication within the network. We call this model as FLOW Model.

Present state analysis; capacity survey, image survey and operational resources are issues we have to consider the starting point for the project itself.

ToolBox offers its skills to create:

• Marketing Plan
• Marketing events and PR
• Media campaigns
• Travel agent, tour operator and media visits to the destination
• Product development
• Quality development processes
• Digital Discoverability

Product Development and Service Design

ToolBox Consulting has been actively operating in company management level to show the critical points in its Customer Service and how customers are treated in company’s service chain.

You are able to benefit from our service as follows:

• Recruiting customer service people
• Testing the product and/or the service
• Blueprinting customer service process
• Mystery Shopping Surveys
• Customer Service Training Programs
• Product Development Workshops

Image: Pixabay