Theme based campaigns and product development

Target Group:

• Families with children under  10 years of age
• Families with children between 10 and 16

Suitable for:

• Attractions, hotels, tourism destinatioins, activity companies, transportation companies, public and private sector

SWEDEN as target market area

BARNSEMESTER – CAMPAIGN

Advertisement on the web page or newsletter. The web page has 20 000 –  80 000 unique visitors/week and 50 000 – 350 000 exposures/week.

The newsletter is sent twice a month to 60 000 contacts (25% opening rate).

Price:
Web page www.barnsemester.se
-Starting from 420 € + VAT per 1 000 exposures during the campaign. “Panorama”, 980 x 120, CPM

Newsletter
-Starting from 2 200 € + VAT. Newsletter Format Ad is placed in the middle of the newsletter.
510 x 120 and 510 x 240.

Price includes: See description above
Price does not include: –
Timing: April – May 2025, results from May to September

GREEN NORTH – B2C MARKETING ACTIVITY

Price:

• One company 8 900 € + VAT
• Hotel chain 2-5 premises 9 500 € + VAT
• Tourist Destination 11 000€ + VAT

Price includes: Product Sheet Mailing, Barnsemester.se web-campaign, Sales Visit and Workshop attendance, translations in Swedish
Price does not include: Trave and accommodation costs in Sweden (Sales Visit and Workshop)
Timing: Campaign is launched in March for B2B. Target season is summer; May – September 2025 sales.

GREEN NORTH – B2C MARKETING ACTIVITY

Price:

• One company 2 600 € + VAT
• Hotel chain 2-5 premises 3 800 € + VAT
• Tourist destination 4 800 € + VAT

Price includes: Product sheet mailing, Sales visit, translations in Swedish
Price does not include: Travel and accommodation costs in Sweden
Timing: Campaign is launched in March for B2B and for B2C in April – May. Target season is summer; May-September sales contact (25 opening rate).

PRODUCT SHEET MAILING

Product sheet mailing to 50 Swedish travel agents.

Price: 1 200 € + VAT
Price includes: Creation of the product sheet based on the information and images provided by the customer.
Price does not include: –
Timing: All year round

BALTIC STATES – ESTONIA, LATVIA as target market area

BALTTOUR – LATVIA

Participation as an ehibitor at the Green North stand in Latvia’s main travel fair in Riga. Suitable for Family Holiday destinations and products.

Price: 1 950 € + VAT, max 2 persons/company
Price includes: 1 table at the Green North stand, coordination and management of the arrangement, ToolBox Consulting partner assistance.
Price does not include: Travel and accommodation costs, meals
Timing: 2-4 February 2025

TOUREST – ESTONIA

Participation as an exhibitor at the Green North stand in Estonia’s main travel fair in Tallinn. Suitable for Family Holiday destinations and products.

Price: 2 100 € + VAT, max 2 persons/company, as Early Bird price package.
Price includes: 1 table at the Green North stand, coordination and management of the arrangement, ToolBox Consulting partner assistance.
Price does not include: Travel and accommodation costs, meals.
Timing: 8-10 February 2025

PERE & KODU

Editorial advertisement / article in pere & Kodu, monthly magazine specialized in Estonian families.

Price: 2 500€ + VAT, min. 4 companies needed.
Price includes: Advertisement, translations, magazine delivery.
Price does not include: Possible travel prizes.
Timing: All year round.

BALTIC GUIDE ADVERTISEMENT

Editorial advertisement with competition in Baltic Guide, monthly newspaper with travel tips distributed around the country.

Price: 1 650 € + VAT, min. 4 companies needed.
Price includes: Sdvertisement, translatioins, newspaper delivery.
Price does not include: Possible travel prizes.
Timing: All year round.

SALES VISITS in Estonia, Latvia and Lithuania

Tailor-made operations for max. 4 companies to meet local travel trade (Tour operators, travel agents, charter bus companies, tour leaders and travel media).

Price: 1 200€ + VAT/day or 2 200 € +  VAT/day, ma. 4 companies needed.
Price includes: ToolBox Consulting representative services, organized meetings.
Price does not include: Travel and accommodation costs, meals.
Timing: All year round.

DISCOVER MEDIA programmes

We invite travel media to visit Estonia, Latvia and Lithuania. Tailor-made programme.

Price: Ask for an offer.
Price includes: Semi-hosted programme; Media representatives arrive to the destination at their own wxpence. Then te familiarization tour is budgeted by the hostinf destination/country. ToolBox Consulting representative serives, organized tour.
Price does not include: Media travel costs from their home country to the destination. All costs to host the group
Timing: All year round.

ToolBox Incentive Club is dedicated to all travel companies interested in incentive travel to Baltic and Nordic countries.

Our main focus is on European market. We are organizing sales events and visits abroad, bidding and marketing tools, site inspections and FAM trips.

DACH MARKETS: AUSTRIA, GERMANY, SWITZERLAND

Roadshows in Austia and Switzerland, hybrid sales events.

The definition of hybrid: Newsletter prior to the event for the MICE Club community and presence at the digital platform of MICE Club. Then meeting face-to-face in each event location. Events are during the afternoon 14.30-18.30/city. Possibility to Get Togeher Party until 20.30.

The events are ideal for destinations, who can collect 3-4 suitable partners that offer MICE products. Or for a DMC collecting suitable MICE partners. Or hotels/resorts offering ready MICE products.

FRANCE

HEAVENT 2025

Location: Cannes, France
Date: March 2025
Beforehand agreed appoitments, guaranteed a min. of 14 shared appointments for 2 companies/2 representatives.

Price:
Participation Early Bird fees, available until 30 June 2024:

• From 7 900 € + VAT/company/person, sharing a table with another company/person. Min 8 companies or persons participating.
• From 8 500 € + VAT/company/person, sharing a table with another company/person. Min. 6 companies or persons participating.

Event: 500 top decision makers, mainly from Paris. Corporates and agencies planning events. Selected participants, who have events under planning.

GERMANY

E-NEWSLETTER LEISURE TOURISM

Regular contact to the travel scene is essential for keeping up the good relationship with your clients. We offer regular e-newsletters to German speaking tour operators with the relevant sales and marketing information on your Product or Region. We recommend 3-4 newsletters per year. Your logo and website will be included. Please note that you need to deliver the input for the newsletters in English or German. Up to 3 partners can be features in one newsletter and share the costs.

Price: 1 200 € + VAT
Price includes: Translation, copywriting, image

ECONOMY

Luxury or so called high-end travel has not shown to be affected by global recession. Luxury travel packages are sold throughout the year and main focus is in the family travel. Prices are varying from 2 000 € end up to where the sky is the limit.

MARKET ANALYSIS

In Baltic Sea area we could consider “Experienced Luxury” to be right target market group. Especially our customer service is sometimes lacking the level what real high-end clients are expecting. Luxury travel today is defined less by thread count and Michelin stars are more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list.

However, today’s luxury traveleller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.

George Morgan-Grenville, Chief Executive Officer, Red Savannah

ILTM – INTERNATIONAL LUXURY TRAVEL MARKET

The trade event for luxury travel products, organized in Cannes gathers together around 1 500 Buyers from more than 90 countries.

Price: 12 500 € + VAT
Price includes: Participatioin as an exhibitor at the Green North stand, registration, manuals, agreed meetings, French and English speaking ToolBox Consulting assistance.
Price does not include: Travel and accommodation costs, meals.
Timing: 4.-7. December 2024, also in December 2025

ARABIAN TRAVEL MARKET 2025

The leading travel and tourism event in the region and a true global marketplace for companies right across the industry. The number of exhibitors is more than 2 500.

Price: 4 900 € + VAT
Price includes: In the professional days’ sales meetings with people who know the market and possibly 3-4 travel agency visits during the trip.
Price does not include: Travel and accommodation costs, meals.
Timing: May 2025.
Optionally: Targeted meetings with local tour operators without own section.
Note: Min. 4 companies needed.

“LUXURY IN EUROPE” AT ITB ASIA 2025

ITB Asia is included the very first theme stand dedicated to luxury and high-end travel in year 2024. Join us meeting the buyers from luxury travel sectors, within 3 days, all in one location in Singapore.

Price: 4 200 € + VAT
Price includes: Table at the Green North stand, Contacting and arranged appointments
Price does not include: Travel and accommodation costs, meals.
Timing: 16.-18. October 2024

Product Development Project for Group Travel from Central Europe to Finland

This project ended in April 2024. The project started in summer 2024 and it’s focus was to increase group travel business especially in DACH markets for 2025-2027?

Our strategic partners control 80% of group travel package sales to Finland from Central Europe.
In this product development project, we aim to target the Central European market, specifically the DACH region (Germany, Austria, Switzerland), Benelux countries (Belgium, Netherlands, Luxembourg), France, Hungary, Slovenia, Croatia, and Northern Italy.

In the first phase of the project, from 2023 to 2024, we developed over 100 travel product modules and 8 new travel routes in cooperation with 44 tourism companies and/or destinations. These project companies have sold by the 17.7.2024 approximately 40,000 overnight stays for years 2025-2027.
This was a unique opportunity to join a growing tourism segment and capitalize on the enormous potential of the Central European market.

Participants
The following parties are involved in the project:
• Tourism regions and their service providers
• Accommodation providers (3-4 star hotels)
• Transportation companies (ferry companies, charter bus companies)
• Cruise service providers
• Activity service companies (especially soft adventure services)
• Attractions and museums
• Restaurants
• Tour leader, guide, or Travel Assistant service providers

Clients
The strategic partners of the project are Europe’s largest group travel organizers, controlling 80% of group package sales to Finland from Central Europe. These partner companies also offer incentive travel, though to a lesser extent in Finland. Central European partner companies participate in the project by evaluating the offerings of participating tourism services and contributing to product development.

Initial Situation (2023)
• Approximately 35,000 overnight stays, about 15,000 people in Finland
• Only a few accommodation providers in Finland involved in high-volume products
• Finland’s share of Nordic tourism services production is only about 10% (Sweden’s share is 35% and Norway’s is 50%)

Goals
The goal is to increase the number of customers and overnight stays in Finland by 200% by the end of 2027:
1. Increasing Commercial Interest:
o Develop service offerings of Finnish partner companies and collaboration with strategic partner companies.
2. Developing New Modules:
o Create new commercially attractive modules and national travel routes.
o Promote sustainable tourism.
3. Sales Channels:
o Enable Finnish tourism service providers to access production and sales through strategic partner companies in Central Europe.
4. Accommodation and Stays:
o Add new accommodation options and longer stays in Finland.
5. Promoting Train Travel:
o Increase group travel by train.
6. Incentive and Technical Visits Travel:
o Introduce these travel products to strategic partner companies.
7. Building Partnerships:
o Create long-term partnerships between buyers and sellers with a common commercial goal.
8. Networking and Joint Marketing:
o Network across regional borders and engage in joint marketing.

Product Development
Productization focuses on potential Finnish partner companies that can offer building modules for travel routes:
• Transportation companies (ferry companies, charter bus companies)
• Accommodation providers (3-4 star hotels)
• DMO and DMC
• Activity service companies (soft adventure services)
• Attractions and museums
• Restaurants
• Companies/individuals providing tour leader, guide, or Travel Assistant services

Distribution Channels
DMC offices can act as distribution channels for travel routes if tourism companies in the area operate exclusively through the DMC operator. Clients generally purchase services directly from various tourism service providers. For incentive and technical visits services, clients prefer to use local DMC or incoming operators.

Product Development Project for Group Travel from Central Europe to Finland

Interested in increasing group travel business for 2026-2028?

Are you ready to seize a new growth opportunity and increase group travel to Finland in collaboration with Europe’s largest group travel wholesalers? Our strategic partners control 80% of group travel package sales to Finland from Central Europe.
In this product development project, we aim to target the Central European market, specifically the DACH region (Germany, Austria, Switzerland), Benelux countries (Belgium, Netherlands, Luxembourg), France, Hungary, Slovenia, Croatia, and Northern Italy.

In the first phase of the project, from 2023 to 2024, we developed over 100 travel product modules and 8 new travel routes in cooperation with 44 tourism companies and/or destinations. These project companies have sold by the 17.7.2024 approximately 40,000 overnight stays for years 2025-2027. Our current goal is to continue working with the same group travel organizers while expanding to areas that were not represented in the first phase.
This is a unique opportunity to join a growing tourism segment and capitalize on the enormous potential of the Central European market. Join us and let’s develop group travel to Finland together!

Participants
The following parties are involved in the project:
• Tourism regions and their service providers
• Accommodation providers (3-4 star hotels)
• Transportation companies (ferry companies, charter bus companies)
• Cruise service providers
• Activity service companies (especially soft adventure services)
• Attractions and museums
• Restaurants
• Tour leader, guide, or Travel Assistant service providers

Clients
The strategic partners of the project are Europe’s largest group travel organizers, controlling 80% of group package sales to Finland from Central Europe. These partner companies also offer incentive travel, though to a lesser extent in Finland. Central European partner companies participate in the project by evaluating the offerings of participating tourism services and contributing to product development.

Initial Situation (2023)
• Approximately 35,000 overnight stays, about 15,000 people in Finland
• Only a few accommodation providers in Finland involved in high-volume products
• Finland’s share of Nordic tourism services production is only about 10% (Sweden’s share is 35% and Norway’s is 50%)

Goals
The goal is to increase the number of customers and overnight stays in Finland by 200% by the end of 2027:
1. Increasing Commercial Interest:
o Develop service offerings of Finnish partner companies and collaboration with strategic partner companies.
2. Developing New Modules:
o Create new commercially attractive modules and national travel routes.
o Promote sustainable tourism.
3. Sales Channels:
o Enable Finnish tourism service providers to access production and sales through strategic partner companies in Central Europe.
4. Accommodation and Stays:
o Add new accommodation options and longer stays in Finland.
5. Promoting Train Travel:
o Increase group travel by train.
6. Incentive and Technical Visits Travel:
o Introduce these travel products to strategic partner companies.
7. Building Partnerships:
o Create long-term partnerships between buyers and sellers with a common commercial goal.
8. Networking and Joint Marketing:
o Network across regional borders and engage in joint marketing.

Product Development
Productization focuses on potential Finnish partner companies that can offer building modules for travel routes:
• Transportation companies (ferry companies, charter bus companies)
• Accommodation providers (3-4 star hotels)
• DMO and DMC
• Activity service companies (soft adventure services)
• Attractions and museums
• Restaurants
• Companies/individuals providing tour leader, guide, or Travel Assistant services

Distribution Channels
DMC offices can act as distribution channels for travel routes if tourism companies in the area operate exclusively through the DMC operator. Clients generally purchase services directly from various tourism service providers. For incentive and technical visits services, clients prefer to use local DMC or incoming operators.
We invite all potential partner companies to join us in developing and growing group travel from Central Europe to Finland.

Campaign Continuation
For entities participating in production, the project will continue as a sales and marketing campaign from 2025 to 2027. The campaign cost will be determined as a relative share of the total, for example, a producer’s share of the total value of a travel route. Strategic partner companies abroad will cover at least 50% of the total campaign costs.

Contact
If you represent a suitable tourism service provider or DMO (DMC) and do not find a suitable category in the pricing options, please contact us.

Role of DMOs
DMOs have an important role in highlighting suitable tourism service providers in their region for group sales. Participants can utilize cross-regional production for other operators if the B2B sales channel network does not take all products into sales.

Webinar 14.8.2024
Project Webinar on August 14, 2024 – Webinar was held and registration is now closed. If you like to have the recording, please contact Mr. Juha-Pekka Tuominen.

We will arrange a separate Teams info session for potential partners upon request.

Project Registration

If interested joining in the project, please click the link here. https://forms.gle/2YYHe7kHTMKEoXpU8

Remember the registration is binding and incuding invitation to the kick-off event 10.9.2024 in Helsinki.

Welcome to developing group travel from Central Europe to Finland!

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