Training
We offer training aimed at tourism companies, tourist destinations, national tourism organizations and tourism educational institutions.
Trainings can be held in English, Finnish and Swedish. They can be held online or at location and they can last from one hour to several days.
Companies
Go Global (4-5 days, includes assignments, online or at location)
ToolBox Go Global Training Programme was published in 2023. This Guidebook offers practical information and tips on how to enable access to international markets. The guidebook is intended for tourism companies, but it also contains separate suggestions for Destination Management Organization companies as well. The Guidebook also contains tasks close to practice, some of which can be done in conjunction with coaching and some independently.
The training can be done in four different modules, which are done either as face-to-face training or with the help of a webinar.
The modules consist of the following areas:
1. Own business operation
2. Operating environment of the tourism industry
3. Creation of accounts
4. Brand development
International Marketing Tools
Half-day or full-day training programmes:
• Customer Service Chain
• Booming Asian market
• Booming Tourism market: China
• Comparisons of China – India tourism markets
• Brand Process and Brand Management
• Digital Accessibility
• Quality Improvement Projects
• Product Development
• Company Brand Process
• FAM trips
National and Destination Management Organizations (DMO)
See also ToolBox Go Global Training Programme from above which can be held for tourism companies located in the destination and DMO itself.
• Quality Development
• Service Design and Customer Service – how to how to equalize the service in the destination
• Company Strategic Planning Improvements
• Main Entrance courses, 1-day course about different target market areas. Target market areas are: Australia, Benelux countries, China incl. Hongkong, DACH markets, Eastern Europe, France, India, Italy, Japan, Nordic countries, North America, South America, South East Asia (Malaysia, Singapore, Thailand), Spain, UAE + Middle East and UK.
• Tourism Strategic Planning
• Strategic Management
• Destination Management
• Destination Marketing
• Destination Digital Accessibility
Those are examples we are able to perform in lectures, seminars, webinars, development workshops and in consultancy projects. Strategic Operations of destination or tourism resort are an other approach to develop tourism in the area. We are able to provide:
• Competitor Analysis
• Capacity Analysis
• Push and Pull Factors of the Destination
• Strategic Meetings with travel trade
• Strategical Plan and Scenarios
• Travel Trends
ToolBox Consulting is able to create Brand Process for a company, tourist resort or destination.
Development Agencies
See also ToolBox Go Global Training Programme from above which can be held for tourism companies located in the destination and DMO itself.
• Quality Development
• Service Design and Customer Service – how to how to equalize the service in the destination
• Company Strategic Planning Improvements
• Main Entrance courses, 1-day course about different target market areas. Target market areas are: Australia, Benelux countries, China incl. Hongkong, DACH markets, Eastern Europe, France, India, Italy, Japan, Nordic countries, North America, South America, South East Asia (Malaysia, Singapore, Thailand), Spain, UAE + Middle East and UK.
• Tourism Strategic Planning
• Strategic Management
• Destination Management
• Destination Marketing
• Destination Digital Accessibility
Those are examples we are able to perform in lectures, seminars, webinars, development workshops and in consultancy projects. Strategic Operations of destination or tourism resort are an other approach to develop tourism in the area. We are able to provide:
• Competitor Analysis
• Capacity Analysis
• Push and Pull Factors of the Destination
• Strategic Meetings with travel trade
• Strategical Plan and Scenarios
• Travel Trends
ToolBox Consulting is able to create Brand Process for a company, tourist resort or destination.
Tourism Educational Institutions
The following courses are held in English both in class and as webinars.
• Asian tourism studies 5 cr
• Destination Management 5 cr
• Destination Strategic and Sustainable Development 10 cr
• Special Quality Management 6 cr
• Product Development 3 cr
Image: Pixabay
Additional information
Tourist resort or destination
Destination Management Organization and Tourist Resort
Our first phase is to analyze current situation in the area including capacities. Tourism direct and indirect income will be clarified, as well as employment situation.
Competition in the market is taken into consideration in the strategy work.
Destination Planning and Targets of travel industry will be solved by personal interviews. SWOT Analysis is gathered together to make a Strategy Plan. This is delivered to the tourism industry in the area. Strategy Plan will be distributed and measured according to the process
Entrepreneur, company
ToolBox Consulting emphasize in company’s Strategy Plan topics as follows:
- Business Idea
- Competitive benefits
- Development investments
- Leadership and Management Culture
- Supply
- Market
- Organizational skills and business methods
- Structural changes
- Resources
There are clear differences between company or product branding and destination branding. The latter is more challenging because there are so many different interest groups or stakeholders ( local people, businesses, authorities or industry itself ) which can affect the final brand.
ToolBox approach is starting from existing image information, strengths and weaknesses. The most important factor is the competitors. Limited resources are guiding us to choose attributes where the resort or company is sovereign.
Brand Process needs patience. The delivery of the process takes years, even decades many times. There should be sufficient funding available to keep the message clear in long term. The Strategy Plan is directing it.
Destination Development
ToolBox Consulting has its own model to develop the Area Organization in it’s challenging work to establish excellent cooperation between public and private sector. We have been combining also sales and marketing tools, development of tourism, timetable and resources. A special approach is to introduce the competence of those who are in key position. This is mainly used to improve communication within the network. We call this model as FLOW Model.
Present state analysis; capacity survey, image survey and operational resources are issues we have to consider the starting point for the project itself.
ToolBox Consulting offers its skills to create
- Marketing Plan
- Marketing events and PR
- Media campaigns
- Travel agent, tour operator and media visits to the destination
- Product development
- Quality development processes
ToolBox Consulting has been actively operating in company management level to show the critical points in its Customer Service and how customers are treated in company’s service chain. You are able to benefit from our service as follows:
- Recruiting customer service people
- Testing the product and/or the service
- Blueprinting customer service process
- Mystery Shopping Surveys
- Customer Service Training Programs
- Product Development Workshops
