Training
We offer training aimed at tourism companies, tourist destinations, national tourism organizations and tourism educational institutions.
Trainings can be held in English, Finnish and Swedish. They can be held online or at location and they can last from one hour to several days.
Companies
Go Global (4-5 days, includes assignments, online or at location)
ToolBox Go Global Training Programme was published in 2023. This Guidebook offers practical information and tips on how to enable access to international markets. The guidebook is intended for tourism companies, but it also contains separate suggestions for Destination Management Organization companies as well. The Guidebook also contains tasks close to practice, some of which can be done in conjunction with coaching and some independently.
The training can be done in four different modules, which are done either as face-to-face training or with the help of a webinar.
The modules consist of the following areas:
1. Own business operation
2. Operating environment of the tourism industry
3. Creation of accounts
4. Brand development
International Marketing Tools
Half-day or full-day training programmes:
• Customer Service Chain
• Booming Asian market
• Booming Tourism market: China
• Comparisons of China – India tourism markets
• Brand Process and Brand Management
• Digital Accessibility
• Quality Improvement Projects
• Product Development
• Company Brand Process
National and Destination Management Organizations (DMO)
See also ToolBox Go Global Training Programme from above which can be held for tourism companies located in the destination and DMO itself.
• Quality Development
• Service Design and Customer Service – how to how to equalize the service in the destination
• Company Strategic Planning Improvements
• Main Entrance courses, 1-day course about different target market areas. Target market areas are: Australia, Benelux countries, China incl. Hongkong, DACH markets, Eastern Europe, France, India, Italy, Japan, Nordic countries, North America, South America, South East Asia (Malaysia, Singapore, Thailand), Spain, UAE + Middle East and UK.
• Tourism Strategic Planning
• Strategic Management
• Destination Management
• Destination Marketing
• Destination Digital Accessibility
Those are examples we are able to perform in lectures, seminars, webinars, development workshops and in consultancy projects. Strategic Operations of destination or tourism resort are an other approach to develop tourism in the area. We are able to provide:
• Competitor Analysis
• Capacity Analysis
• Push and Pull Factors of the Destination
• Strategic Meetings with travel trade
• Strategical Plan and Scenarios
• Travel Trends
ToolBox Consulting is able to create Brand Process for a company, tourist resort or destination.
Development Agencies
See also ToolBox Go Global Training Programme from above which can be held for tourism companies located in the destination and DMO itself.
• Quality Development
• Service Design and Customer Service – how to how to equalize the service in the destination
• Company Strategic Planning Improvements
• Main Entrance courses, 1-day course about different target market areas. Target market areas are: Australia, Benelux countries, China incl. Hongkong, DACH markets, Eastern Europe, France, India, Italy, Japan, Nordic countries, North America, South America, South East Asia (Malaysia, Singapore, Thailand), Spain, UAE + Middle East and UK.
• Tourism Strategic Planning
• Strategic Management
• Destination Management
• Destination Marketing
• Destination Digital Accessibility
Those are examples we are able to perform in lectures, seminars, webinars, development workshops and in consultancy projects. Strategic Operations of destination or tourism resort are an other approach to develop tourism in the area. We are able to provide:
• Competitor Analysis
• Capacity Analysis
• Push and Pull Factors of the Destination
• Strategic Meetings with travel trade
• Strategical Plan and Scenarios
• Travel Trends
ToolBox Consulting is able to create Brand Process for a company, tourist resort or destination.
Tourism Educational Institutions
The following courses are held in English both in class and as webinars.
• Asian tourism studies 5 cr
• Destination Management 5 cr
• Destination Strategic and Sustainable Development 10 cr
• Special Quality Management 6 cr
• Product Development 3 cr
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