Best Western is renewing it’s accommodation categories

Best Western will do segmentation in three different categories: Best Western, Best Western Plus and Best Western Premier.  There are two Best Western Hotels in Helsinki and one in Vantaa.  All three are differing from each other. It will be interesting to see how to labelize these three. The segmentation by Best Western will be targeted to over 4000 Best Western Hotels globally. The ultimate goal is to clarify quality of their accommodation for their customers. (Source: TravelTrends Sweden 19.5.2011)