Italian travel market trends

ToolBox was organizing travel trade workshop with it’s Italian partner, Markit Oy and Mrs. Mari Hongisto on 10.10.2012 in Hotel Scandinavia, Milan. There was our presentation of Italian travel market situation. Here are some of indicators for next year.Italian travellers and travel trends in Italy:•Italians are looking for more sustainable and green holidays•Spa holidays•Wellness•Cruise packages•Over 18 billion euros on travel, of which 20 % through internet (2011) => possibly increasing for 2012 and 2013•Keeping fit and healthy•Spending time with the family•Explore new places away from the crowd•Natural scenic beauty•Italians often use ”ponti”= one or two days of annual leave added on to the bank holiday => Short breaks to the European destinations