ToolBox joined for COTRI

ToolBox-travel marketing & consulting signed a contract with COTRI to promote and organized training programmes of China, Chinese culture, habits and requirements of Chinese visitors. ToolBox is taking care of the Nordic Countries including Finland, Baltic States and Russia. ToolBox has been having strong knowledge of Chinese tourism since 2002. Special Interest programmes have been company’s speciality.COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.COTRI is a privately organised, independent institute registered in Germany. Besides the head office in Heide/Germany, a Chinese branch office is based in Beijing and COTRI Country Partners are located in Italy, France, UK, Ireland, Slovenia, Finland, Mexico, New Zealand and other countries.COTRI was established in 2004 by its director Professor Dr. Wolfgang Georg Arlt, a sinologist and tourism expert as well as a researcher with more than 30 years of business and academic experience in Chinese tourism. Merging scientific, cultural and industry knowledge, COTRI cooperates with most leading public and private sector tourism organisations in China and all over the world.A rapidly increasing section of the Chinese outbound source market, the “New Chinese Tourists”, is willing to spend more if they get reliable and sustainable high quality services according to the specific Chinese customs, values, and demands. Therefore it becomes increasingly important for all kind of international tourism stakeholders to improve and adapt products and services offered to the interests of their Chinese customers, improve their image as “Welcoming Chinese” company, organisation or destination and raise their visibility in the Chinese market.