New Chinese Travellers

ToolBox-travel marketing and consulting joined just recently to be specialist of Chinese tourism markets in COTTRI Family. We have been operating in Chinese market since 2002. Mainly in Beijing, Guangzhou, Hongkong and Shanghai. Also we have been contacting local tour operators in Sendong and Hangzhou. There are noted New Chinese Travellers, which can be next possible segment for Nordic countries. 2012 more than 83 million border crossings going out from China and more than 100 billions US $ expenses for international travel•5% of all Chinese (app. 65 mio.) can afford to travel beyond Greater China •China is the new No. 1 global outbound tourism source market •Change from group travel to more semi- and self-organised travel leads to changes in travel needs and travel behavior•Some facts about the New Chinese Travellers: •Self- or semi-self-organized tours, no package tours •No longer hostage of the tour guide •Looking for special location, activities instead of sightseeing, staying for more than a snapshot •Consuming niche products •Age group 30-45 years •Money-rich but time-poorCOTRI has developed different services to support companies and cities and their tourism service providers working with Chinese visitors. The CTW Labels identifies the company or cities as offering specific services at high quality as perceived by Chinese visitors.Chinese Tourist Welcoming City LabelThe CTW City Label integrates private sector participants of the CTW Training Programme and the CTW Quality Label with the public destination marketing efforts and helps to put new quality destinations on the map of Chinese outbound tour operators and the New Chinese Tourists.The annual fee for the DMO of a city to obtain the CTW City Label network membership is 2,400 €.Chinese Tourist Welcoming Quality LabelThis label identifies a company or an organisation as offering specific services at high quality as perceived by Chinese visitors.The fee for companies or organisations to obtain the CTW Quality Label is 750 €. Chinese Tourist Welcoming Training ProgrammeThe CTW Training Programme certification can be done by individual participants worldwide in two different ways:Online Training      Online Training Programme (in English). The fee for the participants to obtain online training is 175 €.Face-to-face TrainingWorkshop offered by COTRI Country Partners in different countries around the world as an in-house traning. Two day face-to-face training is 3,000 € plus travel costs. For further information, please contact: office [at] toolboxtravel.fi