Facts about Indian market

Facts about India•India, located in south Asia, is the seventh-largest country in the world by area and the second-most populous country behind only China.•As of 2014, it has a population forecast around 1.25 billion people, with the capital New Delhi estimated to be home to almost 17 million inhabitants.•Despite the fact that India’s population has grown steadily, the fertility rate in the country is on the decrease.•The population increase can therefore be attributed to the improvement in infrastructure and health care which has led to an increase in the average life expectancy.•However this average life expectancy is still well below that of the U.S. and China. Five countries with the largest population in mid 2014 (in millions) Brazil 202,8 million •As of 2013, India was the third-largest online market with more than 154 million internet users, ranked only behind China and the United States and declaring itself as a market not to be ignored on the global stage.•Of the millions of internet users in India, 38 percent of those who use the internet at home or at work come from the 25-34 age bracket, a percentage which was higher than any other age group surveyed.•Furthermore, men dominated internet usage with 61 percent to women’s 39 percent.•Between 2013 and 2018, India is projected to be the second fastest growing advertising market in Asia, topped only by China.•The Indian market is expected to grow 10.7 percent annually. However, PwC projected that in 2018 ad spend would not play as significant a role in Indian economy as it would in other Asian countries.•According to the forecast, the share of ad spend in Indian gross domestic product in 2018 will amount to 0.45 percent, whereas in Hong Kong, for example, the value is expected to reach 1.07 percent. •India is home to 1.2 billion, with both Mumbai and Delhi being home to more than 12 million citizens•Half the population is aged under 25•Two-thirds of those in India still live in rural areas, but the urban middle class is now estimated at 300 million, 2.4 million of whom have wealth greater than $100,000 What do Indians expect on their holiday?•A safe and secure destination.•World class beauty and natural environments.•A destination that offers value for money.•Romantic destination goers expect service when dining (i.e. not used to selfserve restaurants).