“Pink Island” – LGBTQI travel at Matka2016!

ToolBox is now official partner to sell and promote the very first LGBTQI travel exhibition area at MATKA 2016, which is called “Pink Island”. MATKA Nordic Travel Fair is the biggest event in travel in the Northern Europe. It brings together over 70,000 travel enthusiasts to meet, mingle and look for information. MATKA 2016 takes place 21.1 – 24.1.2016.LGBTQI consumers are a luctrative audience in travel and hospitality industry. Researches indicate that gays and lesbians spend more money on travel and hospitality services than their straight counterparts. LGBTQI friendlyness is a determining factor for many travelers and consumers. The purchase power of LGBTQI customers in Scandinavia over 40 billion USD! On the average LGBTQI customer spend twice as more than the average traveller.  According to European Union tourism statistics is showing Finnish and Swedish travellers are travelling the most in Europe comparing the size of the population! MATKA 2016 offers a dedicated area and easy participation for LGBTQI travel and services. The area is located within the exhibition area and marked on the floor plan. In addtion to LGBTQI visitors, you have a chanse to meet with travel trade professionals. Last year over MATKA had over 20,000 trade professionals and exhibitor representatives from Nordic countries and all over the world. MATKA also attracts the media. In 2015 over 1,200 journalists and 70 top international travel bloggers through Nordic Bloggers’ Experience visited MATKA. Use MATKA opportunities to exhibit and sell your products to the purchase-powered consumers and tra- vel trade professionals. Together we can offer our visitors unforgettable experiences! MATKA GIVES YOU CONTACT TO Matka attracts purchasing powered consumers and travel trade professionals. PRICES AND HOW TO PARTICIPATE             4 m2 package stand includingspace rental and registration fee• white profile back wall and 0,5 m side walls• pink fascia board• pink carpet• 2 spot lights behind the fascia board• electricity and socket for 16A 230V• info desk (103x53cm, hight lOO cm) and bar stoolexhibitor visibility in fair catalogue, web pages and in theme area marketing (+ media coverage about LGBT travel, incl. social media)€700 + VAT 24%   MATKA FIGURES (2015)                                           VISITORS73,752     participants in total20,523 registered travel trade professionals and exhibitor representatives53,229  consumers and travel trade students EXHIBITORS824          exhibitors5,300       exhibitor representatives MEDIA JA BLOGGERS1,215         accredited  media representatives70            international travel bloggers – 3 million monthly readers90            Finnish travel bloggers – 350 000 monthly readers MATKA-SOCIAL  MEDIA VISIBILITY98,663 members of Messuklubi (newsletter subscribers) 540,255 equal visits in matkamessut.fi during January 126,451 Facebook users reached in January / 27,782 fans 175,000 Twitter users reached in January / 1,190 followers 607,044  Google+ posts was  noticed Sources: Media Audit Finland and TNS Gallup Media visitor survey