ITB Asia partners with COTRI to offer insights on China’s booming outbound travel market

ITB Asia, the ‘Trade Show for the Asian Travel Market’, has announced a partnership with the China Outbound TourismResearch Institute or COTRI to jointly develop a conference session focusing onChina’s growing outbound travel market. COTRI is the world’s leadingindependent research institute for information, training, quality assessment,research and consulting relating to Chinese travellers. ToolBox -travel marketing & consulting is having partnership with COTRI. ToolBox is operating and promoting COTRI services in Baltic States, Nordic countries and Russia.As part of this partnership, COTRI will deliver a half day industry briefing titled‘Capturing the Chinese Outbound Tourism Market’, for up to 100 delegates at theshow. The eighth instalment of the leading regional trade show, organised byMesse Berlin (Singapore), will take place from 21 – 23 October 2015 at the SandsExpo and Convention Center, Marina Bay Sands.“This partnership reflects our commitment to taking our conference programmecontent to the next level focusing on the importance of the Chinese outboundtravel market. COTRI is renowned for its strong research and in depthunderstanding of the Chinese market and we look forward to working closely withthem to bring quality, relevant and timely content to our delegates,” said KatrinaLeung, Executive Director of Messe Berlin (Singapore).COTRI will present an in depth view on the development of the Chinese outboundtourism industry with leading experts discussing the different segments of themarket and the different channels to reach the right kind of Chinese potentialcustomers.”COTRI has been working with ITB Berlin and the ITB Berlin Congress for manyyears now and partnering with ITB Asia is the next step for us. We will also belaunching our second edition of the ‘COTRI Market Report’ at the show this yearwhich will provide detailed insights into the Chinese outbound tourism industry,”said Prof. Dr. Wolfgang Georg Arlt, Director, COTRI.COTRI Market Report provides expert insights into the worldwide developmentsof China’s outbound tourism market by offering the latest available data, statistics,and information on travellers’ profiles and trends.