Australian outbound travel market to Finland is very vivid and solid!

AUSTRALIANS IN FINLAND 2015Australian overnighs stays have been between 50 000 – 60 000 annually over a decade. There has been two destinations favourites in Finland for Australians: Helsinki and Lapland. The average length of stay is around 2 nights. The main season is summer but also winter is quite strong among Australians. Here enclosed we have more specific statistics about Australian outbound market in Finland. Australia is the only market where Finland doesn’t have direct access by air carriers – due to distance. But it is as strong as any other European medium sized market and the length of stay is longer than average foreign overnight stays in Finland – especially in Lapland.  Annual bednights, arrivals and lenght of stay from Australia 2015 2015Australia WHOLE COUNTRY Bednights, volume57 640Changes in bednights, volume, comparing to 20141 111Change in bednights, %2,0Arrivals, volume27 243Change in arrivals, volume, comparing to 2014284Change in arrivals, %1,1Length of stay, overnight average2,1GREATER HELSINKI AREA Bednights, volume34 495Changes in bednights, volume, comparing to 2014-1 486Change in bednights, %-4,1Arrivals, volume16 922Change in arrivals, volume, comparing to 2014-807Change in arrivals, %-4,6Length of stay, overnight average2,0FINNISH COASTLINE AND ARCHIPELAGO Bednights, volume5 297Changes in bednights, volume, comparing to 2014435Change in bednights, %8,9Arrivals, volume2 371Change in arrivals, volume, comparing to 2014162Change in arrivals, %7,3Length of stay, overnight average2,2LAKE DISTRICT Bednights, volume5 021Changes in bednights, volume, comparing to 2014405Change in bednights, %8,8Arrivals, volume2 042Change in arrivals, volume, comparing to 201442Change in arrivals, %2,1Length of stay, overnight average2,5LAPLAND Bednights, volume12 827Changes in bednights, volume, comparing to 20141 757Change in bednights, %15,9Arrivals, volume5 908Change in arrivals, volume, comparing to 2014887Change in arrivals, %17,7Length of stay, overnight average2,2 MARKET OVERVIEWAs long-haul travellers Australians tend to travel in Europe for long time. It is not unusual they are travelling in Europe for one month or even longer. The average length of stay in Nordic countries is 12 days. The average length of stay for foreign trip is 21 days. The reason for this is long distance from Australia almost to everywhere and four-week holiday season. The market leader in Nordic countries is Sweden, and Finland is the second. Around 6 million Australians are travelling abroad annually. 20 % of those are choosing European destination where UK, Italy and France are the most popular ones. The population of Australia is over 22 million. Global rank for international tourism expenditure is 8.There are several options flying from Australia to Nordic countries. The most popular stop-over airports are Hong Kong, Singapore and Bangkok. Also airports in Japan and South Korea are functioning very well for those Australians heading to Nordic countries.  The Middle Eastern airline connections to Nordic countries have been increasing volumes of Australians in Denmark, Norway and Sweden.  ECONOMYUnemployment is rather low in Australia. It is one of the lowest among OECD countries. The economy seems to grow as well due to mining industry promising results. Structural changes are significant in local economy. The past economical crisis made Australian coutious in consumption and in investments. The interest rate is also quite high in the country. Inflation is low (2 %).