Free webinars in September and October 2024

We organize several interesting and free webinars in September and. All are little bit different areas of tourism marketing operations. All these webinars takes 30 – 45 60 minutes. Webinars are conducted in English. When doing registration you can direct questions to Keynote Speakers beforehand.  In the registration site you can choose which of those 4 webinars you are interested participating.  After registration, you will get a link to your email. We use mainly Zoom as remote access service for theses webinars.

• CSRD 25.9.2024
• Discover Media Tours 2025 in Estonia, Finland and Sweden 26.9.2024
• Digital Marketing: Expedia and Content Marketing, 3.10.2024
• French and German markets 9.10.2024
• South America and Central America as Target Market Area 10.10.2024

Find the registration link of all these free webinars after all presentations.

CSRD – how it is affecting to us in travel business?

When it comes to sustainability reporting, numerous acronyms can make it difficult to keep track. We’ll explain the latest addition to this alphabet soup: the CSRD and its significance for climate risk reporting. As part of the European Green Deal, the EU has introduced regulations, with the key piece being the Corporate Sustainability Reporting Directive (CSRD). Implemented this year, it requires companies to disclose the sustainability impact of their business. New EU directive CSRD, how it is affecting to us in travel business? Because it will and not only to EU member countries, also including Iceland and Norway.

Keynote Speakers Mr. Panu Hämäri, EGLA Global and Mr. Ville Riihimäki, Menevä
Mr. Panu Hämäri’s presentation is to show CSRD as necessary tool to be implemented in company’s
operation now. Many of you have perhaps been implementing different kinds of national or
international sustainability certificates. He has been working closely within the working group where
CSRD implementation has been conducted in practical level.
Mr. Ville Riihimäki will show Case Menevä. Menevä is SME in transportation and taxi business in
Finland. Menevä has done developments to implement CSRD and we will hear his opinion about the
process.

30 minutes webinar.

Date: 25.9.2024

Time:

11.00 – 11.30 -1 Greenland

12.00 – 12.30 +0 GMT Iceland

13.00 – 13.30 +1 CET Denmark, Norway and Sweden

14.00 – 14.30 +2 EET Estonia, Finland, Latvia and Lithuania

Discover Media Tours 2025 in Estonia, Finland and Sweden

Media has important role in creating awareness both B2B and B2C sectors. This webinar is dedicated to
travel media.

Keynote Speakers Ms. Sandra van Bijsterweld and Ms. Enna Paavola of ToolBox Consulting
Sandra van Bijsterweld is a Nordic travel content creator and travel guide author from the Netherlands. She has websites with travel information about Nordic countries and is currently working on two travel guides about Finland.
Enna Paavola has been working in travel business for decades and she is very experienced working with different travel media projects. She will introduce an event we have been doing now for 3 consecutive years and now it is an idea to organized that for 4th time. Discover Media Tours 2025 is at the moment dedicated to Estonian, Finnish and Swedish markets but we have capacity to expand it elsewhere in Baltic and Nordic countries.
45 minutes presentation + 15 minutes discussions if needed

Date: 26.9.2024

Time:

11.00 – 11.45 -1 Greenland

12.00 – 12.45 +0 GMT Iceland

13.00 – 13.45 +1 CET Denmark, Norway and Sweden

14.00 – 14.45 +2 EET Estonia, Finland, Latvia and Lithuania

Digital Marketing: Expedia and Content Marketing

Two topics related to digital marketing: Expedia and digital marketing communication tools.
Keynote Speakers Ms. Katja Ahola and Ms. Laura Milos Sanchez from Expedia and
Mr. Tony Ahlqvist of ToolBox Consulting
Ms Katja Ahola is Senior Business Development Manager, Nordics and Ms. Laura Milos Sanchez
is Senior Business Development Manager, Baltics. Expedia Inc. is an online travel agency owned by
Expedia Group, based in Seattle. Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. What are the latest campaign methods?
Mr. Tony Ahlqvist – Content marketing: Tell your story – And deliver it!  Content marketing is actually an ancient practice that has found its home in modern business practices, and for good reason. The principles of content marketing are to help the customer first, build trust and authority second, and finally, when the moment is right for the customer, encourage them to convert. Instead he will introduce practical development tools for SMEs to improve their digital marketing communication. He has been developing not only tourism companies and their marketing commucation tools but also other industries in his career. Come to listen what these three persons in their minds.

45 minutes presentations + 15 minutes discussions if needed.

Date: 3.10.2024

Time:

11.00 – 11.45 -1 Greenland

12.00 – 12.45 +0 GMT Iceland

13.00 – 13.45 +1 CET Denmark, Norway and Sweden

14.00 – 14.45 +2 EET Estonia, Finland, Latvia and Lithuania

French and German Markets – pros and cons

French market has been coming important or very important for Baltic and Nordic markets. Ecomicial and market surveys show this pattern will continue. There are several reasons why Frenchmen come to North and Northeast of Europe. Kari Halonen lived in France in Nice and Paris but later on has been working with French tour operators and travel agents promoting Baltic and Nordic countries. Join to hear the latest trends of French market and creating your company marketing-mix based on French market.

Juha-Pekka Tuominen has been living and working in Germany and in his past years worked closely with DACH markets when working in private sector as Supplier. He is also currently running a special Group Travel Project focusing in Central European markets including Austria, Croatia, Germany, Italy, Slovenia and Switzerland

The webinar is hosted by Kari Halonen and Juha-Pekka Tuominen, ToolBox Consulting Ltd.

Date: 9.10.2024

Time:

11.00 – 12.00 -1 Greenland

12.00 – 13.00 +0 GMT Iceland

13.00 – 14.00 +1 CET Denmark, Norway and Sweden

14.00 – 15.00 +2 EET Estonia, Finland, Latvia and Lithuania

South and Central America as Target Market Area

The Latin America Travel and Tourism Market has experienced significant growth, with projections indicating continued expansion during the forecast period. This growth is fuelled by factors such as the increasing internet penetration across the region, which facilitates easier access to travel information and booking platforms. Additionally, improving economic conditions in many countries have resulted in heightened disposable incomes and a growing middle class, encouraging domestic and international travel. Argentina and Brazil are notable contributors to outbound travel growth, particularly favouring destinations within the Americas.

South and Central America have been seen as niche market area. Actually f.ex. Brazil and Mexico are seen quite important markets for international cruises in Baltic Sea area and as incentive travel sources. Quite many Portuguese and Spanish tour operators have good connections and subsidiaries in the market.
Join to hear what is expected especially from Argentina, Brazil, Chile and Mexico in 2025. Same time Keynote Speaker Kari Halonen will introduce the programme of 2025 South America Roadshow and Mexico as part of North America Roadshow extension.

The webinar is hosted by Kari Halonen, ToolBox Consulting Ltd.

Date: 10.10.2024

Time:

11.00 – 12.00 -1 Greenland

12.00 – 13.00 +0 GMT Iceland

13.00 – 14.00 +1 CET Denmark, Norway and Sweden

14.00 – 15.00 +2 EET Estonia, Finland, Latvia and Lithuania

Registration

Registration deadlines are for each webinar as follows:
CSRD 24.9.2024 at 8.00 pm EET time

Digital Marketing: Expedia and Content Marketing, 2.10.2024 at 8.00 pm EET time

French and German markets – pros and cons 8.10.2024 pm EET time

South America and Central America as Target Market Area 9.10.2024 at 8.00 pm EET time

Click here to register: https://forms.gle/GZXMuJnidMHTcRgX8

More information

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