Mission 2026: Unlocking the Arabian Peninsula: A New Opportunity for Nordic and Baltic Travel Providers

Unlocking the Arabian Peninsula: A New Opportunity for Nordic and Baltic Travel Providers

1. ToolBox Consulting Ltd.’s Success at ATM 2025
The Arabian Travel Market (ATM) 2025 was an incredible milestone for ToolBox Consulting Ltd. and its stand sharers. With over 2000 meetings conducted over the four-day event, our GREEN NORTH Stand EU6301 ranked among the top 5% most popular stands at the entire fair. The overwhelming interest and engagement reinforced the demand for Nordic and Baltic travel experiences among Arabian travelers, proving the event to be an exceptional business platform for companies looking to expand into this lucrative market.

2. The Arabian Peninsula: A Rising Source Market for Nordic and Baltic Countries
The Arabian Peninsula—including UAE, Saudi Arabia, Qatar, and Oman—has emerged as a powerful source market for international travel. Several factors contribute to this upward trend:
• High-Spending Travelers: Tourists from these nations are known for luxury travel preferences, extended vacations, and a willingness to spend on premium experiences.
• Growing Interest in Nordic and Baltic Destinations: Increasing curiosity about unique natural landscapes, cooler climates, and authentic cultural encounters has led to greater travel demand for destinations in Iceland, Finland, Sweden, Norway, Denmark, Estonia, Latvia, and Lithuania.
• Accommodation Growth: Nordic hotels report rising bookings from Arabian visitors, with stays averaging 5–7 nights per trip.
• Sustainability and Nature Experiences: With a growing trend toward eco-friendly travel, Nordic and Baltic companies offering sustainable tourism options have a strong advantage in appealing to this audience.
• There is growing speculation that Emirates may introduce a new direct route between Dubai and Helsinki, potentially launching on December 1, 2025. While official confirmation is still awaited, such a development would significantly enhance connectivity between the Arabian Peninsula and the Nordic region, further strengthening travel opportunities for both leisure and business visitors.

3. Why ATM 2026 Is the Right Choice for Nordic and Baltic Travel Businesses
Given the clear demand and significant business prospects, participating in ATM 2026 (May 4–7) is a strategic move for any travel service provider looking to expand their reach into the Arabian market. Here’s why:
• Unparalleled Networking: With thousands of B2B meetings, ATM fosters direct connections between Nordic and Baltic tourism players and Arabian buyers, investors, and partners.
• Market Visibility: A presence at ATM 2026 will strengthen brand awareness among high-value travelers, ensuring Nordic and Baltic offerings remain top-of-mind.
• Opportunities for Stand Sharers: Joining ToolBox Consulting Ltd.’s GREEN NORTH Stand allows companies to benefit from a collaborative exhibition space, maximizing engagement and cost efficiency.