ITB Berlin 2026 — Participation Criteria Overview (Baltic & Nordic NTOs + ToolBox)

We have compared Baltic and Nordic NTO’s criteria to participate in their ITB Berlin 2026 stand as exhibitor.

Sources are simply been those website or newsletters what are provided publicly. Compare here the prices: ITB_Berlin_2026_Criteria_Comparison or see the criteria here below:

Organisation                      Presence at the fair, Explicit Selection Criteria? 

Lithuania Travel                    Presence at ITB in prior years; co-exhibitor model assumed; no detailed                                                               selection rules published.
ToolBox Consulting Ltd       Yes Must be a registered company/association; send a representative                                                                   who actively meets buyers/media; provide accurate info in organiser’s portal.
Visit Denmark                       Yes Consumer site dominant; trade-level participation details not publicly                                                            posted — likely handled through direct partner contact.
Visit Estonia                           Yes B2B event info exists; no dedicated ITB co-exhibitor criteria page.
Visit Faroe Islands                No Often joins regional Nordic collaborations; no standalone criteria page                                                          available.
Visit Finland                          Yes Pre-registration until 30 Sept 2025; selection based on market fit, strategic                                                 alignment (incl. sustainability), balance of continuity/renewal, and capacity for                                                    international sales/growth. (From your provided details)
Visit Greenland                     No (occasionally) Trade pages list events including ITB; no published selection                                                    criteria.
Visit Iceland                          Yes Lists partner companies at ITB; no granular public selection rubric.
Visit Latvia (LIAA)                 Yes ITB participation coordinated by LIAA; no public criteria document found.
Visit Norway                         Yes Promotes national stand participation; does not publicly post selection                                                           rules.
Visit Sweden                         Yes, Hosts tourism suppliers at national stand; works with co-exhibitor                                                                 partners; no public, detailed selection process.

What This Means in Practice — ToolBox vs. Baltic & Nordic NTOs
Most Baltic and Nordic national tourism organisations (NTOs) — such as Visit Denmark, Visit Estonia, Visit Finland, Visit Iceland, Visit Latvia, Lithuania Travel, Visit Norway, Visit Sweden, Visit Greenland, and Visit Faroe Islands — are publicly funded or government-affiliated bodies. They typically:

Manage a national pavilion at ITB Berlin to showcase their destination and partners.

Operate under strategic goals (e.g., market priorities, sustainability, innovation/continuity balance).

May require an application process or selection based on strategic fit, even if exact criteria are not public.

Offer shared marketing and visibility benefits, but sometimes include costs for services that may not be essential for every exhibitor.

ToolBox Consulting Oy differs in that it:

Publishes clear, simple criteria — if you are a registered company/association, attend in person, and provide correct information, you are in.

Confirms participation immediately without a strategic selection process.

Focuses on practical sales support — actively bringing buyers to your stand during the event.

Avoids unnecessary overhead costs — you pay only for services that add value to you.

Bottom line:
If your main goal is to guarantee a spot at ITB Berlin 2026 with minimal admin, fast confirmation, and hands-on buyer engagement support, ToolBox offers a lower-barrier, more flexible alternative to the more strategic and sometimes opaque processes of Baltic and Nordic NTOs.