WTM 2026 Registration Now Open!

WTM 2026 Registration Now Open!

We are thrilled to announce that registration for World Travel Market (WTM) London 2026 is now officially open — and ToolBox Consulting is gearing up for another landmark presence.

Our ToolBox Consulting stand will once again bring together leading stakeholders in tourism and travel from the Baltic countries and the Nordics, and we warmly welcome:

Tourism companies and destinations based in the Baltics or Nordic region who operate in incoming tourism,

As well as UK-based tour operators, travel agencies, and organizers who sell the Baltics and Nordics on their markets.

Why join us?

• By joining our stand, you will benefit from:
• Pre-qualified buyer exposure — connect with high-quality buyers who visit WTM specifically to generate business,
• Efficient networking — we facilitate meaningful B2B meetings, giving participants more opportunities to form partnerships,
• Strong regional representation — strengthen your presence, profile, and visibility for your destination or company in this key international trade fair.

To ensure we secure your spot and confirm our stand in time, we’ve moved up the registration schedule. We encourage all interested companies to register as soon as possible.

WTM 2025: A Big Success for ToolBox and Our Partners

Reflecting on WTM London 2025, we are delighted to share some key highlights and achievements — thanks to the incredible engagement and momentum across the sector.

The 2025 edition was the biggest in WTM’s history, with 46,500 total participants.
5,500 pre-qualified buyers attended this year — an 8% year-on-year increase.
Tradeshow space expanded by 25%, allowing for more exhibitors and broader participation.

There was significant growth in the Travel Tech segment, which grew by over 55%.
Most impressively: this edition saw the highest-ever number of pre-scheduled meetings, with over 40,000 confirmed business appointments. According to event organizers, the business deals arising from these meetings are expected to exceed £2.2 billion.

These strong numbers underscore the value and effectiveness of WTM as a global meeting point — and the role that a curated, regional stand like ours can play in maximizing business impact.

✅ Next Steps & How to Register

Contact us: If you represent a Baltic or Nordic tourism company — or a UK tour operator working with the Baltics/Nordics — get in touch. We’ll provide the registration link and help you with the process.

Submit your registration early: Our internal deadline is earlier than previous years to make sure we confirm our stand space.

Start planning meetings: Once registered, we will help you plan your schedule and identify key buyers and partners to meet at WTM 2026.

In Closing

WTM 2025 was a tremendous success, and we are more motivated than ever to build on that momentum in 2026. By participating in our shared stand, you get the power of regional collaboration, focused buyer matchmaking, and the proven business value of WTM — all under the banner of ToolBox Consulting.

Let’s make WTM 2026 our best year yet — together.

Warm regards,
The ToolBox Consulting Team