Kari Halonen
ToolBox Consulting to Unveil 2027 Marketing Activities on June 1, 2026
ToolBox Consulting to Unveil 2026 Marketing Activities on June 1, 2026 ToolBox Consulting is set to reveal its ambitious marketing initiatives for 2027 on June 1, 2026. The company will roll out a comprehensive plan that includes approximately 60 events, sales visits, and campaigns across 30 countries. This scale of activity surpasses offerings from many…
ILTM Cannes 2025: Key Luxury Travel Insights and Highlights
We have compiled these insights from articles released during ILTM Cannes 2025, the global luxury travel event held this week. ToolBox Consulting produced the Finland Lapland–focused stand, which drew significant attention: pre-scheduled meetings were fully booked, and overall visitor numbers increased by 30%. This year’s ILTM Cannes gathered nearly 10,000 attendees on the French Riviera,…
South America’s Outbound Travel Market: Trends and Expectations for 2026
South America is entering a new phase of outbound travel growth, shaped by economic recovery, shifting consumer priorities, and expanding international connectivity. As we move toward 2026, the region’s travelers are expected to become more adventurous, digitally driven, and quality-conscious. Countries such as Brazil, Argentina, Chile, Colombia, and Peru will play an especially prominent role…
A record number of people traveled by long-distance train in Finland
Long-distance trains operated by VR (VR Group, Finnish Railways) saw a record 1.5 million journeys made in October. It is the highest monthly number of trips ever. The autumn holiday boosted train travel, but it does not alone explain the growth. According to VR, the popularity of train travel is continuously rising, and the number…