Kari Halonen
ILTM Cannes 2025: Key Luxury Travel Insights and Highlights
We have compiled these insights from articles released during ILTM Cannes 2025, the global luxury travel event held this week. ToolBox Consulting produced the Finland Lapland–focused stand, which drew significant attention: pre-scheduled meetings were fully booked, and overall visitor numbers increased by 30%. This year’s ILTM Cannes gathered nearly 10,000 attendees on the French Riviera,…
South America’s Outbound Travel Market: Trends and Expectations for 2026
South America is entering a new phase of outbound travel growth, shaped by economic recovery, shifting consumer priorities, and expanding international connectivity. As we move toward 2026, the region’s travelers are expected to become more adventurous, digitally driven, and quality-conscious. Countries such as Brazil, Argentina, Chile, Colombia, and Peru will play an especially prominent role…
A record number of people traveled by long-distance train in Finland
Long-distance trains operated by VR (VR Group, Finnish Railways) saw a record 1.5 million journeys made in October. It is the highest monthly number of trips ever. The autumn holiday boosted train travel, but it does not alone explain the growth. According to VR, the popularity of train travel is continuously rising, and the number…
The Chinese Outbound Travel Market — Current Analysis (November 2025)
China’s outbound tourism market is re-emerging strongly after the pandemic, but the path back to 2019 volumes and patterns has been uneven. This article summarises why recovery took longer than many expected, the main trends shaping Chinese outbound travel today, the key departure areas feeding Europe, typical customer segments, and implications for destination marketers. Sources…
Marketing Checklist for Attracting Chinese Travellers (2025)
Practical Guide for Destinations & Tourism Businesses 1. Visa & Entry Facilitation Simplify the travel process as much as possible: Offer visa-free entry or e-visa / fast-track processing where possible. Provide clear Chinese-language instructions for visa applications. Partner with Chinese tour operators to support group visa facilitation. Promote multi-entry visa options for repeat visitors. Publicize…