Greece & Türkiye Roadshow 2026
Greece & Türkiye Roadshow 2026
Dates: 1–7 February 2026
Join us for a unique 7-day B2B sales and networking journey across Greece and Türkiye — culminating at one of the world’s largest tourism trade events, EMITT 2026 in Istanbul.
Market Potential
Greece — Population approx. 10.4 million, with Athens and Thessaloniki as key economic hubs. GDP growth in recent years has been driven by tourism, shipping, and services. Greek travellers show increasing interest in Baltic and Nordic destinations, with outbound travel recovering strongly post-pandemic.
Türkiye — Population approx. 86 million, the largest in the Eastern Mediterranean. Strong middle-class expansion, rising disposable incomes, and a dynamic travel culture make Türkiye a prime outbound market. The country is a leading global tourism source and destination, with Istanbul as a major air hub.
Outbound Potential to Baltics & Nordics — Both Greek and Turkish consumers are seeking new, safe, and culturally rich destinations. Seasonal tourism diversification, city breaks, and MICE opportunities are key selling points.
Sales Visits and Mini-workshops in Athens and Thessaloniki
Sales Visits are mainly organized during late morning and afternoon time to meet local tour operators and travel agents. Normally we can have around 4 visits/day. Some of the Sales Visits can be organized as mini-workshops, where we invite tour operators, travel agents and travel media to meet us in a meeting room. These workshops takes as planned max. 2 – 3 hours in each city.
EMITT – East Mediterranean International Tourism & Travel Exhibition (Istanbul)
Description: One of the region’s leading travel exhibitions. In 2026, it will host around 30,000 industry professionals, with global participation and showcases across various travel sectors
Outbound Focus: The fair spans both inbound and outbound tourism, including tour operators and destinations from around the world.
Possibility to join only to this travel fair.
Summary: A huge B2B event with global reach and broad destination coverage.
Connectivity
From Greece: Direct flights by Aegean Airlines, Ryanair, and Norwegian connect Athens and Thessaloniki to Helsinki, Stockholm, Oslo, Copenhagen, Riga, Vilnius, and Tallinn.
From Türkiye: Turkish Airlines, Pegasus Airlines, and SunExpress offer extensive connections from Istanbul and Antalya to all Nordic capitals and Baltic cities.
Minimum 4 company representatives needed to be organized as it shows in the programme
More Information:
Kari Halonen –
Tagged in: Sales Visits, Sales Workshops, Travel Fairs