Estonia as a target market area

We have updated for Finnish incoming markets statistical data of Estonia as outbound market. If you are interested to know more about Estonians as travellers, we provide Market Analysis of Estonian markets with push and pull factors, demographic information, accessibility map and also analysis of distribution and media channels. Please be in contact with Kari Halonen.

Estonian market has been for decades among top 10 target market areas for Finnish destinations and travel companies. What is good in the market is Finland get quite even seasonality figures and there are variety of reasons why Estonians come to Finland in bigger volume. Annual bednights have been variying from 200 000 – 240 000 bednights. Also the average length of stay is longer than the average of foreign visitors. Here one must say that also there are work/business travel involved here. We collected numbers from 2019 and 2023 regarding bednights and average length of stay in different regions in Finland. After reading you can see which regions are the biggest winners regarding bednights or average length of stay.   https://www.toolboxtravel.fi/wp-content/uploads/2024/10/estonia-tourism-to-finland-2019-2023.pdf 

Spending/trip of Estonian traveller in Finland is 364 euros/person/trip. Source: Research Center of Finland. Annual expenditure is 77,4 M€!

ECONOMY
The economy is expected to grow by around 2% next year, and then growth will pick up to 3% in 2026. Tax rises mean that inflation will remain around its current level until 2026. The consumer basket will rise in price by 3.5% this year, and inflation is expected to be at a similar level in the next two years. Unemployment rate was 7.60% in June of 2024, according to the EUROSTAT. Sources: Eurostat. June 2024 and OECD Economic outlook. September 2024.

OUTBOUND TOURISM
Travel and tourism are seen as integral parts of the country’s economy and thus the development of this industry is constantly an important topic. Heavy competition among the numerous travel and tourism companies has led to a fast market development, where only those who provide high-quality service succeed. People have come to appreciate a high level of service and many companies which are unable to provide this struggle to maintain their business.

WE RECOMMEND

• Roundtrip Programmes and Itineraries
• Family travel and activities for families in winter
• Ski destination
• Consumer marketing
• Brochure distribution in Estonia
• Media and PR
• Cross-marketing
• Cooperation with cruise companies
• TOUREST Travel Fair

MARKETING ACTIVITIES 2025

Tourest Fair 2025
The biggest and oldest travel trade show in Estonia. Over 30 000 visitors during the fair. B2B and B2C event.
Participation as exhibitor at the Green North stand. Suitable for Family Holiday destinations and products. This event is not applicable for the Estonian travel companies and destinations.
Time: 31.1.-2.2.2025
Place: Tallinn, Estonia

Read more and register here: https://www.toolboxtravel.fi/event/tourest/