Articles
Explore Baltic & Nordic Coutries 2024 – 2025 Programme
Explore the beautiful Baltic and Nordic countries in Tailor-made Fam trips, Sales Visits and Workshops 2024 – 2025! Join in...
Inclusive Tourism and Customer Service
We are organizing an LGTBIQ+ sales workshop on October 7, 2024 in Helsinki, which is probably the 1st time in...
Keys for successful digital marketing
"Digital marketing is no different from any other communication to potential customers. The difference is that you can better measure...
Japan to Implement Mandatory Online Travel Authorization for Visa Free Travelers from 71 Countries by 2030
Japan will soon require travelers from 71 visa-free countries, including Baltic and Nordic countries, to obtain online travel authorization before...
Salla Tourism Marketing Association won sustainable tourism award organized by Skål International Area Europe
Today was the Skål International Area Europe Annual Meeting. During the event were also Skål International Europe Sustainable Tourism Awards...
How to choose right target market areas – risk management needed
For decades, I have been thinking about risk management when choosing market areas. In my opinion, there are risks involved...
The result of Visit Finland’s change negotiations: 17 positions abolished and operations will be significantly reduced
Published in Window Seat magazine 11.10.2024. Free translation by ToolBox Consulting. "Business Finland has concluded the change negotiations concerning Visit...
Feedback from Travel Expo Japan 2024 and sales calls by Kristiina Kauppinen
Kristiina just attended the Travel Expo Japan in Tokyo. The programme included: Sales Visits in Greater Tokyo area. We booked...
Estonia as a target market area
We have updated for Finnish incoming markets statistical data of Estonia as outbound market. If you are interested to know...
South American outbound travel market to Europe
The South American outbound travel market to Europe has shown significant growth potential, driven by rising middle-class incomes, currency stabilization,...